Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape.

Key Takeaways:

- The benefits of tai chi

- Why everyone needs a personal brand

- Finding your brand's core values

Episode Timeline:

1:30 Paige's love of tai chi

3:00 The benefits of tai chi

5:30 Tai chi is a walking meditation

6:45 Why everyone needs a personal brand

8:00 If you're not online, you're invisible

9:00 Pick your platform

10:00 How blogs can go wrong

12:20 Finding your core values

14:45 Your brand is like an artistic voice

16:00 Brands are financially valuable

17:30 The new importance of humanity

19:45 How does Paige stay relevant?

22:00 The importance of awareness

This episode’s guest:

• Paige Arnof-Fenn on LinkedIn

• Mavens & Moguls

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Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.

Key Takeaways:

- What thought leadership means to 10 "PR 360" guests

- How to be a better thought leader

- Things thought leaders get wrong

Episode Timeline:

2:10 April White, CEO and founder of Trust Relations

3:20 Louis K. Gump. president of Cambian Solutions

5:20 Gini Dietrich, founder of the influential Spin Sucks blog

8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing

10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers

12:10 Dominick Miserandino, founder of TheCelebrityCafe.com

14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce

17:00 Jacqueline Long, President of Evins PR

18:45 Amy Jackson, founder of TaleSplash

21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy

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Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning. Here, he shares the inside scoop on how to sell an agency and determine its worth. We also discuss two topics near and dear to Jonathan's heart: Australian shepherds and craft beer.

Key Takeaways:

- Common mistakes in creative firms

- When to sell an agency

- How to evaluate your agency

Episode Timeline:

1:15 The perils of living with an Australian shepherd

2:30 How Punctuation helps media companies with positioning and benchmarking

4:00 Considering the owner's lifestyle during the M and A process

5:00 Selling a business to the right person

6:45 Is there a common positioning pivot agencies are making these days?

7:15 The importance of finding your niche

8:30 How expertise affects pricing

9:10 The biggest mistakes creative firms are making these days

10:15 How an owner's role evolves over time

12:35 When is it time to sell?

15:15 The emotional toll of the M and A process

17:45 The importance that EBITA plays in the evaluation

19:30 Jonathan's favorite craft brew

This episode’s guest:

• Jonathan Baker

• Get free resources at Punctuation.com/PR360

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Hosted on Acast. See acast.com/privacy for more information.