Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.

Key Takeaways:

- PR strategies for AI search

- Performance-based billing in PR

- The importance for PR people to be open-minded

Episode Timeline:

1:30 What's it like working from Aruba?

4:15 Tod's time in Cuba

5:30 The Montreal/Long Beach connection

7:30 What separates Proper Propaganda from other PR firms

8:30 The benefits of paying on performance

11:00 AI search optimization for PR

13:00 Optimizing for bots

18:00 It's time to reconsider some legacy media sites

19:30 Non-traditional sites are popping up in AI search

20:30 The importance of being open-minded

25:00 Jackson's thought leadership philosophy

This episode’s guest:

• Jackson Wightman on LinkedIn

• Proper Propaganda's website

• Email Jackson@Properpropaganda.net

Hosted on Acast. See acast.com/privacy for more information.

Karen Sorensen is an award-winning account director at Global Results Communications with a strong track record of securing top-tier media placements in outlets such as USA Today, The New York Times, Forbes, and more. Here, she discusses her upbringing in a large family, the importance of teamwork in both personal and professional life, and the evolving landscape of cybersecurity and AI.

Key Takeaways:

- Why teamwork is essential for success

- The importance of continuous learning

- The convergence of AI and cybersecurity

Episode Timeline:

2:00 Lessons Karen learned from growing up in a large family

4:30 What does dinner look like in a family with 11 kids?

5:50 How does growing up in a large family help in your professional life?

7:25 The importance of teamwork

8:15 New and exciting things happening at GRC

9:00 Current trends in cybersecurity and AI

11:00 The evolution of cybersecurity threats

14:00 How remote work created new security threats

17:30 How do you stay current on tech developments?

20:00 The importance of continuous learning

21:30 Karen's approach to thought leadership

This episode’s guest:

• Karen Sorenson on LinkedIn

• Global Results Communications on LinkedIn

• Global Results Communications on Instagram

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Hosted on Acast. See acast.com/privacy for more information.

Bob Bilbruck, founder of Captjur, is an accomplished and visionary CEO with nearly 30 years of experience in emerging markets and technology. In his third appearance on PR 360, he discusses his role in bringing flag football to the 2028 Olympics, the importance of diverse AI ecosystems, and the need for the U.S. to stay competitive in the global AI arms race.

Key Takeaways:

- The growing world of flag football

- The future of the gig economy

- The AI arms race

Episode Timeline:

1:50 Captjur Sports' involvement in Olympic flag football

4:15 Legal challenges with NIL

6:30 Pressure is on the NCAA

9:15 Flag football's expansion

12:00 Recent developments in the gig economy

15:15 The importance of diverse AI ecosystems

20:30 CPU vs. GPU computing

21:50 The AI arms race with China

24:00 What's the moonshot in the AI arms race?

27:00 Do consumer AI products give a false representation of its capabilities?

This episode’s guest:

• Bob Bilbruck on LinkedIn

• Captjur's website

• Email at: info@Captjur.om

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.