Joyce Weeks is the owner of Dental Ed, Inc. and a science nerd turned compliance crusader who makes infection control and dental safety surprisingly clear and manageable. With a BS and MSC background in immunology and global health, including HIV vaccine research at the Scripps Research Institute, Joyce brings 37 years of family legacy to dental compliance education. Following in her mother's footsteps, who started the company in 1988 when dental regulations first changed, Joyce has dedicated her career to translating complex OSHA and infection control regulations into real-world strategies that dental teams can actually understand and implement. Her unique approach focuses on explaining the "why" behind compliance requirements rather than just the "what," helping practices see meaningful behavior changes through education rather than fear-based training.

In this episode..

Feeling overwhelmed by the complex web of OSHA requirements, infection control protocols, and constantly changing compliance regulations in your dental practice? Many dental teams struggle with understanding not just what they're supposed to do, but why these protocols matter for both patient and staff safety. What if the key to successful compliance isn't just following rules, but truly understanding the science behind them?

According to Joyce Weeks, owner of Dental Ed, Inc. and immunology expert, most dental practices fail at compliance because they're only taught the "what" without understanding the "why." With 37 years of family experience in dental compliance education, Joyce has observed that when teams understand the science behind protocols—like why masks lose effectiveness after 20 minutes or why single-use items can't truly be sterilized without manufacturer testing—they naturally want to follow proper procedures. Her approach reveals that many common practices, from reusing impression trays to wearing the same mask all day, create significant infection risks that most teams don't realize they're taking.

In this episode of The Marketing32 Show, host Brett Allen interviews Joyce Weeks about the critical but often overlooked world of dental compliance and infection control. They explore common mistakes happening in most practices, the two biggest disease transmission risks in dentistry, and Joyce's six-step framework for achieving and maintaining compliance. The conversation covers everything from the historical context of glove requirements to modern challenges like navigating conflicting information from health agencies, while providing practical solutions for organizing documentation, training teams, and staying current with ever-changing regulations without getting overwhelmed.

Dr. Mohamed Attia is an esteemed leader of the Alexandria Center of Dentistry in Franconia and Alexandria, Virginia, bringing over two decades of expertise since graduating in 2002 and completing a postgraduate general practice residency. As a master of the Academy of General Dentistry, diplomat of the American Board of Oral Implantology, and fellow of both the AAID and ICOI, he is among the top few percent of dentists in implant and general dentistry. Dr. Attia integrates cutting-edge technology from CEREC same-day crowns to CBCT 3D implant surgery, ensuring patients receive modern, precise, and comfortable care.

In this episode…

Feeling intimidated by implant dentistry or wondering if you're adequately prepared to offer this life-changing treatment to your patients? Many dentists graduate from dental school having never placed an implant, yet find themselves in practices where patients desperately need these services. What if the key to successfully integrating implants isn't just clinical skill, but understanding how to avoid complications and learning from someone who's made the mistakes already?

According to Dr. Mohamed Attia, a diplomat of the American Board of Oral Implantology and master educator, implant dentistry is no longer optional for general practitioners—it's an integral part of modern dental care. His teaching philosophy centers on learning complications first, believing that understanding what can go wrong and how to prevent it creates more confident, successful implant dentists. Drawing from over two decades of experience and witnessing the transformative impact implants had on his own grandparents' quality of life, Dr. Attia emphasizes that while full arch cases may be demanding and invasive, the patient transformation they provide creates unmatched professional satisfaction.

In this episode of The Marketing32 Show, host Brett Allen interviews Dr. Mohamed Attia about the essential role of implant dentistry in modern practice. They explore why dental schools aren't adequately preparing graduates for implant procedures, the importance of comprehensive year-long training programs, and Dr. Attia's unique approach to teaching through complications and live surgery mentoring.

Dr. Jeff Grove is a practicing dentist with over 20 years of experience who has built and led multiple successful dental practices, including founding Grove Dental Group and co-founding a 10-location dental support organization. As a faculty clinical instructor at the University of Colorado School of Dental Medicine and a frequent guest lecturer at Harvard, UPenn and Temple Dental Schools, he brings both clinical expertise and academic credibility to his work. Dr. Grove now coaches dentists on achieving work-life freedom while maintaining practice independence through Ascension Dental Coach, specializing in helping dental professionals combat burnout and build sustainable, fulfilling careers while leveraging their unique strengths and surrounding themselves with talented teams.

Feeling burned out from the daily grind of dentistry while struggling with staff turnover and financial pressure? Many dentists find themselves seven to ten years into their careers wondering if this is really what they signed up for when they entered dental school. The reality of practice ownership often looks very different from the vision they had as students, leaving them questioning whether they should sell to a DSO or find another way forward.

According to Dr. Jeff Grove, veteran practice owner and founder of Ascension Dental Coach, the answer isn’t necessarily selling your independence but rather becoming the leader your practice needs you to be. Through his experience building everything from single-doctor practices to a 10-location group backed by private equity, Dr. Grove has learned that sustainable success comes from leveraging your unique strengths while building systems and teams that fill in your gaps. Rather than trying to do everything yourself—which leads to burnout—successful practice owners focus on the five to ten things they do exceptionally well and surround themselves with talented people who excel in the areas where they don’t.

In this episode of The Marketing32 Show, host Brett Allen interviews Dr. Jeff Grove about building sustainable dental practices that don’t drain your energy but instead fuel your passion for dentistry. They explore the common pitfalls that lead to burnout, why panic-mode hiring creates revolving door staff problems, and how to align your practice vision with your marketing strategy to attract ideal patients. Dr. Grove shares insights from his diverse experience, including his time with private equity, and explains why the key breakthrough moment for any practice owner is making the same level of investment in developing leadership skills that they once made in becoming a dentist.

Bob Spiel is a dental practice consultant and co-founder of Dentist Partner Pros with over 25 years of business experience, including serving as a hospital and surgical center CEO before entering dentistry 17 years ago. With a mission to build high-performance practices that deliver exceptional service while doing more in less time with less stress, Spiel has transformed general and specialty practices by building leaders at all levels. His firm specializes in associate placement with an 85% success rate, dramatically outperforming the industry’s 75% failure rate. Beyond practice consulting, Spiel has become a vocal advocate for independent dentistry through his podcast “Just Say No to the DSO,” where he and financial analyst Nate Williams expose the predatory practices of private equity-backed dental service organizations and educate dentists about the hidden traps in acquisition offers.

Feeling tempted by those multi-million dollar DSO offers flooding your inbox? Many independent dentists are being courted by private equity-backed dental service organizations promising generational wealth, stress-free practice management, and the ability to “just focus on dentistry.” But what if these seemingly generous offers are actually sophisticated traps designed to extract maximum value from your life’s work while leaving you worse off than if you’d simply continued building your own practice?

According to Bob Spiel, veteran business consultant and co-founder of Dentist Partner Pros, the private equity takeover of dentistry follows the same destructive playbook used in medicine, veterinary care, and other service industries. Through his podcast “Just Say No to the DSO,” Spiel and financial analyst Nate Williams have reviewed over 100 DSO acquisition offers and found that not a single one truly benefits the selling dentist. The typical deal structure involves massive upfront numbers designed to create “foggy-eyed” decision-making, but the fine print reveals clawback clauses, production requirements, and equity promises that essentially amount to working five years to pay back money you thought you’d already received. Spiel’s analysis shows that dentists would literally be better off burning down their practices after 5.5 years than selling to a DSO and working under their terms.

In this episode of The Marketing32 Show, host Brett Allen interviews Bob Spiel about the hidden dangers of DSO acquisition offers and the broader private equity assault on independent dentistry. They explore the four-step private equity playbook, why 75% of associate relationships fail in traditional hiring versus Spiel’s 85% success rate, and how DSOs are buying influence through dental schools, trade publications, and industry events. Spiel shares his mission to educate dentists about maintaining independence while building successful practices through proven leadership principles, strategic associate hiring, and surrounding themselves with quality service providers rather than selling their life’s work for empty promises.

Morgan Hamon is a CPA and partner at Eisner Amper, bringing over 20 years of experience helping dental practices take control of their finances, increase profitability, and navigate complex tax strategies. As the former president of HDA Accounting Group, which he co-founded with his father after transitioning from an 11-year career as a Navy F-18 pilot, Hamon built a firm that grew to serve over 900 dental practices across all 50 states. Following a strategic merger with one of the top 20 accounting firms in the country, he now leads EAG Dental Advisors as a subsidiary of Eisner Amper, continuing his mission to help practice owners make smarter financial decisions. His unique approach focuses on monthly practice profitability analysis rather than just tax preparation, emphasizing revenue optimization before expense management to help dentists achieve their business goals of making a nice living, maintaining control over their professional lives, and building appreciating assets.

In this episode…

Are you feeling like you’re working harder in your practice than ever but not seeing the financial results you deserve? Many dental practice owners experience the frustrating disconnect between clinical productivity and actual profit, often assuming they must be overspending somewhere when the real issue lies elsewhere. What if the key to improving practice profitability isn’t cutting expenses, but rather optimizing the revenue side of the equation?

According to Morgan Hamon, CPA and partner at Eisner Amper, most dental practices struggling with profitability have a revenue problem, not an expense problem. With experience serving over 1,000 dental practices, Hamon emphasizes that successful seven-figure practices should maintain profit margins of 35-40%, and when they fall short, the issue typically stems from not producing enough, not scheduling efficiently, not charging appropriately, or not collecting what’s owed. His diagnostic approach examines accounts receivable monthly, fee structures, and operational effectiveness before diving into expense analysis. Hamon’s philosophy centers on helping dentists achieve their real business goals: making a nice living, maintaining control over their professional lives, and building appreciating assets—not just filing tax returns.

In this episode of The Marketing32 Show, host Brett Allen interviews Morgan Hamon about taking a comprehensive approach to dental practice financial health. They explore the critical profit margin benchmarks for different practice sizes, why revenue optimization often trumps expense reduction, and how marketing budgets should scale based on practice phase and growth goals. Hamon shares insights from his unique journey from Navy pilot to dental industry CPA and explains why he believes accounts receivable management is the most important administrative function in any practice.

Dr. Aaron Nicholas is the founder of Monday Morning Dentistry, a continuing education company focused on delivering immediately implementable clinical training for dental professionals. After growing frustrated with dental efficiency seminars and profitability programs that lacked actionable steps, Dr. Nicholas launched his company in 2014 with a clear mission: offer training that dentists can take back to their offices and put into practice on Monday morning. With over 35 years of practice experience since 1988, he has developed systematic approaches to procedures like molar root canals, extractions, and general practice efficiency. Through his signature "One Hour Molar Root Canal Buildup and Crown Course" and other programs, Dr. Nicholas has helped nearly 1,000 doctors build clinical confidence while working with existing equipment rather than requiring expensive technology investments.

In this episode…

Feeling overwhelmed by clinical procedures that seem to take forever, or watching profitable cases walk out the door to specialists? Many dentists struggle with clinical confidence, especially with procedures like molar root canals, leading them to refer out work that could be keeping revenue in-house. What if the key to clinical efficiency isn’t expensive technology or lengthy courses, but simply having proven systems that work with your existing equipment?

According to Dr. Aaron Nicholas, founder of Monday Morning Dentistry, the solution lies in “cutting through the fluff” and providing dentists with systematic approaches that have been proven to work. His philosophy centers on giving doctors “the answers to the test” rather than forcing them to figure everything out through trial and error. With over 35 years of practice experience, Dr. Nicholas has developed efficient systems that allow doctors to complete procedures like molar root canals, buildups, and crowns in just one hour of doctor time when properly supported by trained assistants. His approach focuses on protecting clinical confidence while building skills, recognizing that repeated failures with procedures often lead dentists to abandon them entirely, costing practices significant revenue over time.

In this episode of The Marketing32 Show, host Brett Allen interviews Dr. Aaron Nicholas about transforming clinical efficiency through practical education. They explore how Monday Morning Dentistry differs from traditional CE programs, the importance of working with existing office equipment rather than requiring major technology investments, and Dr. Nicholas’s systematic approach to procedures that has helped nearly 1,000 doctors increase their clinical confidence. Dr. Nicholas also shares success stories from his programs and reveals his most powerful tip for improving practice efficiency: the often-overlooked practice of timing and recording yourself to identify workflow inefficiencies.

Megan Lohman is the Founder and Co-CEO of Plan Forward, a software platform empowering dental practices to drive growth and profitability through smarter membership plan management. With a background in sales, marketing, and recruiting, Lohman discovered a critical gap in dental care access when working in a dental office during the Affordable Care Act implementation. What began as a homegrown solution evolved into Plan Forward, launched in 2018, which now helps practices create white-labeled membership plans that increase patient visits, treatment acceptance, and practice revenue. Through her data-driven approach and dedication to practice profitability, Lohman has transformed how dental offices approach uninsured patients, creating win-win solutions that benefit both practices and patients seeking affordable care options.

Feeling frustrated by uninsured patients who delay treatment or hesitate to get necessary x-rays? Many dental practices struggle with inconsistent revenue and patients who resist recommended care due to cost concerns, while others resort to random discounting that erodes profitability. What if there was a strategy that could increase visits, boost treatment acceptance, and create predictable recurring revenue without sacrificing your practice philosophy?

According to Megan Lohman, Founder and Co-CEO of Plan Forward, dental membership plans represent a transformative opportunity when implemented properly. Data from their integrated software shows that membership plan patients generate 2-3X more revenue than typical uninsured patients, with nearly double the production per visit and 1.5-2X more frequent visits. The key difference? Patients who join membership plans no longer hesitate to get recommended x-rays and diagnostics that are bundled into their plan, leading to better diagnoses, increased treatment acceptance, and improved oral health outcomes. Lohman emphasizes that practices should stop giving random discounts and instead offer reduced fees only in exchange for the commitment and loyalty that comes with membership enrollment.

In this episode of The Marketing32 Show, host Brett Allen interviews Megan Lohman about the strategic implementation of dental membership plans. They explore how Plan Forward helps practices develop white-labeled plans that reinforce the practice’s brand identity, the importance of proper accounting procedures for membership revenue, and practical ways to promote plans through existing communication channels. Lohman shares insights on determining optimal pricing structures based on specific practice goals and emphasizes that membership plans serve as an attractive alternative to traditional dental insurance for the growing number of patients without employer-sponsored benefits.

Bryton Nield is the CEO and Co-founder of Dentist Partner Pros, a consulting firm that helps private dental practices build thriving associateships, partnerships, and teams. Since co-founding the company in 2021, Bryton has been instrumental in developing systems that have transformed the dental industry's associate hiring success rate from 25% to 85%. With a background in building two successful startups into seven-figure businesses, he brings a passion for leadership, communication, and creating clear expectations to the dental field. Bryton is also a sought-after speaker, sharing insights on dental hiring, onboarding, and team development on various industry podcasts and events.

Most dentists don’t learn how to hire effectively in dental school — so when it comes time to bring on an associate, the process is often rushed, emotional, and costly. With over 70% of dental associateships ending in failure, it’s no wonder practice owners are frustrated and confused. Why do so many associate relationships fall apart, and what can be done to change the outcome?

According to Bryton Nield, a nationally recognized expert in dental recruiting and leadership systems, most associate hires fail before they even begin because the practice owner isn’t actually ready. He highlights that emotional readiness, practice capacity, and financial metrics must all align before a new doctor can thrive. When dentists skip these foundational steps, they often default to “panic point hiring,” which leads to misaligned expectations and costly turnover. Bryton emphasizes that associate success isn’t just about finding the right person; it’s about becoming the right leader and creating a structured, win-win environment.

In this episode of The Marketing 32 Show, host Brett Allen sits down with Bryton Nield, Co-founder and CEO of Dentist Partner Pros, to discuss the real reasons associate dentists don’t work out — and how to fix it. They break down panic point hiring, practice readiness benchmarks, and the leadership mindset needed for successful associateships. Bryton also shares how to craft a recruiting and vetting process that gets it right the first time.