『The Marketing 32 Show』のカバーアート

The Marketing 32 Show

The Marketing 32 Show

著者: Brett Allen
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This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.The Marketing 32 Show (c) 2024 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • The Real Reason Your Associate Dentist Didn’t Work Out (and How To Fix It) With Bryton Nield
    2025/05/27

    Bryton Nield is the CEO and Co-founder of Dentist Partner Pros, a consulting firm that helps private dental practices build thriving associateships, partnerships, and teams. Since co-founding the company in 2021, Bryton has been instrumental in developing systems that have transformed the dental industry's associate hiring success rate from 25% to 85%. With a background in building two successful startups into seven-figure businesses, he brings a passion for leadership, communication, and creating clear expectations to the dental field. Bryton is also a sought-after speaker, sharing insights on dental hiring, onboarding, and team development on various industry podcasts and events.

    In this episode…

    Most dentists don’t learn how to hire effectively in dental school — so when it comes time to bring on an associate, the process is often rushed, emotional, and costly. With over 70% of dental associateships ending in failure, it’s no wonder practice owners are frustrated and confused. Why do so many associate relationships fall apart, and what can be done to change the outcome?

    According to Bryton Nield, a nationally recognized expert in dental recruiting and leadership systems, most associate hires fail before they even begin because the practice owner isn’t actually ready. He highlights that emotional readiness, practice capacity, and financial metrics must all align before a new doctor can thrive. When dentists skip these foundational steps, they often default to “panic point hiring,” which leads to misaligned expectations and costly turnover. Bryton emphasizes that associate success isn’t just about finding the right person; it’s about becoming the right leader and creating a structured, win-win environment.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Bryton Nield, Co-founder and CEO of Dentist Partner Pros, to discuss the real reasons associate dentists don’t work out — and how to fix it. They break down panic point hiring, practice readiness benchmarks, and the leadership mindset needed for successful associateships. Bryton also shares how to craft a recruiting and vetting process that gets it right the first time.

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    31 分
  • Helping Dentists Generate $9M in Aligner Revenue Without Flashy Marketing With Dr. Avi Patel
    2025/05/20

    Dr. Avi Patel is the Founder of Clear Aligner Advisor, a company that empowers dental professionals and dental service organizations to implement and scale clear aligner treatments through comprehensive, brand-agnostic training and support services. Dr. Patel began his career in private practice before transitioning to education and consulting. His flagship program, Clear Aligner Blueprint, offers dentists a step-by-step system to confidently integrate aligners into their workflow, enhancing clinical confidence and optimizing results. Dr. Patel is also a content creator and thought leader, regularly sharing insights on aligner therapy through social media and speaking engagements.

    In this episode…

    Most dentists know clear aligners can be a major revenue driver, but actually getting patients to say “yes” is a different story. Practices often rely on marketing to bring in leads, only to lose them due to shaky internal workflows and unclear roles. What if the key to scaling aligners isn’t more ads, but better in-office conversations?

    According to Dr. Avi Patel, a leading voice in aligner implementation for general dentists, the answer lies in converting the patients already in your chair. He highlights that most dentists don’t need more leads — they need better systems for communication, team handoffs, and patient education. By focusing on predictable cases and teaching every team member their role, practices can dramatically boost case acceptance without external marketing. This shift not only increases production, but also improves patient outcomes and practice morale.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Dr. Avi Patel, Founder of Clear Aligner Advisor, to talk about how dentists can generate millions in aligner revenue without flashy marketing. They dive into internal conversion workflows, team-driven patient education, and why pitching oral health over cosmetics makes all the difference.

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    31 分
  • Helping Dentists Achieve Big Growth With Small Teams and Smarter Schedules With Kirk Teachout
    2025/05/13

    Kirk Teachout is the Founder of IV Quarter Coaching, where he leads The Seven Figure Dentist program, helping dental professionals scale their practices efficiently. Drawing from his experience co-owning a dental practice with his wife, he developed a model that emphasizes culture, team, systems, and scheduling to achieve high performance with reduced workdays. Beyond coaching, Kirk is a bestselling author of personal development books like Overcoming Overthinking and Credit Score Mastery, which focus on mental clarity and financial empowerment. His mission centers on empowering others to build fulfilling lives through intentional leadership and sustainable growth strategies.

    In this episode…

    How can a dental practice achieve explosive growth without expanding hours, adding providers, or hiring a large team? Many dentists assume scaling requires more people, more procedures, and more stress, but what if the real key lies in smarter systems? Is it possible to boost production while working fewer days a week?

    According to Kirk Teachout, a business coach and serial entrepreneur, the answer is a resounding “yes,” using intentional scheduling and operational efficiency. He highlights that by applying Parkinson’s Law — work expanding to fill the time allowed — dentists can streamline workflows, increase daily production, and create a more energized team culture. By refining systems and patient experience, practices can deliver high-value care in fewer clinical days without sacrificing quality or profitability. Kirk explains how breaking, testing, and refining these systems leads to sustainable, replicable results for practices of any size.

    In this episode of The Marketing 32 Show, host Brett Allen sits down with Kirk Teachout, Founder of IV Quarter Coaching, to discuss building a high-revenue practice with a lean team and efficient schedule. They explore using Parkinson’s Law to redesign practice operations, boosting production with fewer clinical days, and creating systems that empower team members. Kirk also shares insights on who can benefit from his coaching retreat and operational strategies.

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    25 分

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