In this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal experience, Adam shares how to build and structure a business for maximum scalability, the importance of strong unit economics, and when (and why) to partner with private equity to fuel explosive growth.

Adam Coffey, Founder of The Chairman Group:

LinkedIn: https://www.linkedin.com/in/adamecoffey/

Website: https://adamecoffey.com/

The Chairman Group: https://chairmangroup.us/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Adam Coffey

01:37 Understanding Zero to One Million

14:30 Scaling from One Million to Ten Million

26:57 Ten Million to One Hundred Million

32:19 Creating a C-Suite

38:59 Diversifying and Securing Your Future

40:29 M&A as a Growth Strategy

47:18 Choosing the Right Private Equity Partner

#privateequity #adamcoffey #chairmangroup #localmarketing #localbusiness #homeservicebusiness #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize for leads. Meta’s algorithm has become increasingly smart, doing much of the targeting and timing work for you, especially with newer campaign types like Advantage+.Manual vs. Automated Campaigns: While Advantage+ is evolving, Ben recommends local businesses still maintain more control using manual settings within these new structures, especially when lead quality matters.Testing Is Essential: Treat ad spend like tuition—testing different creatives, offers, and strategies is crucial to finding what resonates. One winning ad could massively scale your business.Offers Matter Most: For local businesses, a great offer (urgency, scarcity, guarantees) is often more important than the creative. He recommends Alex Hormozi’s $100M Offers for inspiration.Instant Forms vs. Website Leads: Instant forms on Facebook usually deliver more leads at a lower cost, but often lower quality. Website forms offer better-qualified leads, so test both.Instagram vs. Facebook Ads: Meta determines which platform to show your ads on. Ben advises to advertise on both and let the algorithm optimize.Metrics to Watch: The primary metric is cost per lead. Secondary metrics like CTR, CPM, and hook rate help diagnose issues but shouldn't be the focus.Lead Magnet or Direct Offer? For low-ticket services ($50-100), go straight to an offer. Mid-ticket ($100–$1K) may benefit from a lead magnet. High-ticket ($1K+) should use a lead magnet or nurture strategy like omnipresent content.Video vs. Image Ads: Video ads usually win (about 60% of the time), but only if they’re done well. Poor video can hurt performance more than a strong image ad.Underrated Strategy: Use local influencers to create ad content—even micro-influencers in your area can massively boost credibility and performance.Minimum Budget: Start with at least $10/day. It’s enough to learn and start testing, though serious results require scaling up.Ben Heath, Founder of Heath Media:YouTube: https://www.youtube.com/c/BenHeathLinkedIn: https://www.linkedin.com/in/ben-heath-marketing/Facebook: https://www.facebook.com/bheathmarketingHeath Media: https://heathmedia.co.uk/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Ben Heath03:07 Understanding Facebook Ads: The Basics09:00 Optimizing for Leads: The Local Business Perspective15:07 Instagram vs. Facebook: Advertising Strategies20:52 Website vs. Instant Forms: Lead Quality Discussion25:05 Crafting Irresistible Offers for Facebook Ads31:24 Lead Magnets vs. Direct Offers34:44 Rapid Fire FAQs on Facebook Ads#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive deep into:- Black Hat vs. White Hat: Understanding the real difference and why it’s not always about spam- Local SEO Tactics: How bending the rules in Google Business Profile can help you dominate your service area (but also the risks involved)- AI Content: Can you just mass-produce it? What happens when Google catches up?- Link Building: Craig’s take on buying links, avoiding “spammy” sources, and how to reverse-engineer your competition’s backlink profile- Social Media: Why not every business needs it—and how to decide which platforms actually matter for your nicheCraig also shares his thoughts on Google’s constant updates, the importance of diversifying traffic sources, and a peek behind the scenes of his private mastermind community.Craig Campbell, Founder of Craig Campbell SEO:YouTube: https://www.youtube.com/@UCPeOzstGV1FB0cGSBg2piDg LinkedIn: https://www.linkedin.com/in/craigcampbell0302/?originalSubdomain=ukTwitter: https://x.com/craigcampbell03?lang=enCraig Campbell SEO: https://www.craigcampbellseo.com/Links For You: https://www.linksforyou.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Craig Campbell01:10 Understanding White Hat vs Black Hat SEO07:50 The Grey Areas of SEO12:20 Navigating Competitive Landscapes17:10 Google's Evolving Algorithms25:26 The Future of SEO and AI Content31:20 The Role of AI in Content Creation and SEO38:47 Link Building: White Hat vs Black Hat49:41 Rapid Fire SEO Questions and Insights#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #craigcampbell #craigcampbellseo

In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, and TechCrunch. Recently, he launched a powerful new tool called SERP Summary, which reveals fascinating trends in local search—especially for home services. In this interview, we get an inside look at how SERP Summary works, what surprising data it’s uncovered, and how local businesses can use it to stay ahead of competitors.We also chat about:- Why sites like Reddit and Quora are dominating search results right now- The latest trends in local SEO for pest control, roofing, and other home services- Actionable tips to improve your Google Business Profile rankings- Andrew’s creative tactics for boosting local visibility (and the surprising effect of hosting local events and job postings!)This is Andrew’s second time on the show—so if you missed our first conversation, be sure to check that out after this one. Enjoy the episode, and don’t forget to subscribe for more local marketing strategies!Andrew Shotland, Founder of Local SEO Guide:LinkedIn: https://www.linkedin.com/in/localseoguide/Twitter: https://x.com/localseoguideLocal SEO Guide: https://www.localseoguide.com/SERP Summary: https://serpsummary.localseoguide.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Andrew Schottland05:02 Utilizing SERP Summary for Home Services10:39 The Rise of Reddit and Quora in Search Results17:20 Analyzing Winners and Losers in Home Services SEO25:12 Analyzing Traffic Trends and Google Updates29:06 Leveraging Reddit and Quora for Local Marketing36:05 Rapid Fire FAQ on Local SEO Misconceptions40:17 Insights on Google Algorithm and SEO Tools45:40 Local Marketing Secrets and Effective Strategies#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #andrewshotland #localseoguide

In this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend on Facebook and Google Ads. In this episode, we break down the power of podcasting for local businesses—how to turn one conversation into a goldmine of content, network with top experts, and stay authentic in a world saturated with AI. If you want to elevate your local marketing, build genuine authority, and unlock endless content ideas, don’t miss this candid chat from one of the most iconic places on Earth!In This Episode, You’ll Learn:- Why Podcasting Is a Must for local service providers looking to stand out- How to Repurpose a Single Interview into dozens of social posts, blogs, and emails- The power of Authentic Storytelling in building trust and credibility- Dennis Yu’s Dollar-a-Day Strategy for boosting your best content to thousands more people- How to Leverage AI without losing the personal touch that makes local businesses specialDennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Robin Alex, one of the three co-founders of GoHighLevel—a powerful sales and marketing platform now valued at over a billion dollars. Robin’s story begins in the trenches of local marketing, where he grew his own agency to over 200 clients before realizing the critical need for a more unified, automated approach to managing leads and communicating with customers.Robin dives into how he teamed up with his co-founders, their early struggles duct-taping multiple tools together, and the “lightbulb moment” that sparked HighLevel’s creation. Learn why they decided to emphasize a product-led growth strategy from day one, and how this approach—combined with a game-changing affiliate program—catapulted HighLevel into a global phenomenon.Robin also explores the practical applications of AI in business, including real-world examples of AI-powered phone support that drive better customer experiences—without sacrificing the personal touch small businesses are known for. Plus, he opens up about the challenges of scaling a remote team to more than 1,600 employees worldwide while maintaining a “bias to action” culture, where problems get solved quickly rather than buried under bureaucracy.Whether you’re an agency owner looking to elevate your service offerings, an entrepreneur seeking to solve real client problems, or simply curious how three founders went from concept to a billion-dollar valuation, this episode is packed with actionable insights on building a thriving SaaS, finding (and compensating) the right talent, and staying laser-focused on customer needs.Robin Alex, Co-Founder Of HighLevel:LinkedIn: https://www.linkedin.com/in/robinalex/Instagram: https://www.instagram.com/therobinalex/Facebook: https://www.facebook.com/alexrobint/HighLevel: https://www.gohighlevel.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Robin Alex05:35 The Birth of High Level12:27 Finding Co-Founders and Building a Team23:22 Leveraging AI in Business Operations29:01 Core Principles for Scaling a Business34:30 Challenges in Business Growth38:08 Starting a Successful Business40:56 Lessons Learned in Entrepreneurship#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this conversation, Danny Leibrandt interviews Josh Nelson, founder of Seven Figure Agency and Plumbing and HVAC SEO. They discuss Josh's journey from starting a web design company to building a successful digital marketing agency focused on plumbing and HVAC. Josh shares insights on scaling his agency to seven figures in just two years, the importance of client retention, and the evolution of his mentorship program for agency owners. They also explore the future of digital marketing, the role of AI, and the significance of video content in marketing strategies.Josh Nelson, Founder Of Seven Figure Agency:Instagram: https://www.instagram.com/joshnelsoncoach/LinkedIn: https://www.linkedin.com/in/joshnelsonimc/Facebook: https://www.facebook.com/joshnelsonimcYouTube: https://www.youtube.com/@sevenfigureagencySeven Figure Agency: https://sevenfigureagency.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Josh Nelson08:25 Expanding Services and Client Base17:03 The Creation of Seven Figure Agency24:53 Recommended Books for Agency Owners30:40 Effective Client Communication34:57 Lead Generation and Conversion Tactics43:09 Digital Marketing Trends for Home Services46:52 The Future of Marketing and AI ToolsAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #agency #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode, Danny Leibrandt interviews Greg Sterling, a local marketing expert with over 25 years of experience. They discuss Greg's journey into local marketing, the importance of user testing and research, and how consumer behavior varies across different industries. The conversation also explores the role of AI in local business, emerging trends in local marketing, and the future of local search. Greg shares insights from his research, highlighting the significance of reviews and the challenges small businesses face in claiming their Google profiles. The episode concludes with a discussion on the importance of prioritizing tasks and managing time effectively in the fast-paced world of digital marketing.Key Takeaways:- User testing reveals that consumer behavior varies significantly by industry.- AI is becoming increasingly important for local businesses.- Many small businesses have not claimed their Google Business Profiles.- Reviews are critical, but many consumers do not read them in detail.- Local marketing is evolving with new technologies and consumer behaviors.- The importance of responding quickly to leads in home services.- Emerging trends include simplified website creation and marketing automation.- Brand recognition plays a significant role in consumer decision-making.- Small businesses are increasingly adopting AI tools for efficiency.Greg Sterling, Co-Founder of Near Media:Twitter: https://x.com/gsterlingLinkedIn: https://www.linkedin.com/in/gregsterling/Near Media: https://www.nearmedia.co/Near Memo Podcast: https://www.youtube.com/@UCQb7CMIgNQz38U6RVcE8rug Dialog: https://www.localdialog.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Greg Sterling11:34 Current Trends in Local Marketing Research21:08 The Role of AI in Local Business Communication25:57 Emerging Trends in Local Business Marketing30:31 The Future of Local Marketing with AI34:55 Optimizing for AI and Local SEO38:42 Industry Variations in Consumer Behavior45:14 Comparing US and European Search Dynamics48:43 Near Media's Research Process52:50 Surprising Insights from User Behavior Studies55:28 The Emergence of Local Dialogue01:00:52 The Importance of Google Business ProfilesAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth