Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive deep into:- Black Hat vs. White Hat: Understanding the real difference and why it’s not always about spam- Local SEO Tactics: How bending the rules in Google Business Profile can help you dominate your service area (but also the risks involved)- AI Content: Can you just mass-produce it? What happens when Google catches up?- Link Building: Craig’s take on buying links, avoiding “spammy” sources, and how to reverse-engineer your competition’s backlink profile- Social Media: Why not every business needs it—and how to decide which platforms actually matter for your nicheCraig also shares his thoughts on Google’s constant updates, the importance of diversifying traffic sources, and a peek behind the scenes of his private mastermind community.Craig Campbell, Founder of Craig Campbell SEO:YouTube: https://www.youtube.com/@UCPeOzstGV1FB0cGSBg2piDg LinkedIn: https://www.linkedin.com/in/craigcampbell0302/?originalSubdomain=ukTwitter: https://x.com/craigcampbell03?lang=enCraig Campbell SEO: https://www.craigcampbellseo.com/Links For You: https://www.linksforyou.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Craig Campbell01:10 Understanding White Hat vs Black Hat SEO07:50 The Grey Areas of SEO12:20 Navigating Competitive Landscapes17:10 Google's Evolving Algorithms25:26 The Future of SEO and AI Content31:20 The Role of AI in Content Creation and SEO38:47 Link Building: White Hat vs Black Hat49:41 Rapid Fire SEO Questions and Insights#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #craigcampbell #craigcampbellseo

In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, and TechCrunch. Recently, he launched a powerful new tool called SERP Summary, which reveals fascinating trends in local search—especially for home services. In this interview, we get an inside look at how SERP Summary works, what surprising data it’s uncovered, and how local businesses can use it to stay ahead of competitors.We also chat about:- Why sites like Reddit and Quora are dominating search results right now- The latest trends in local SEO for pest control, roofing, and other home services- Actionable tips to improve your Google Business Profile rankings- Andrew’s creative tactics for boosting local visibility (and the surprising effect of hosting local events and job postings!)This is Andrew’s second time on the show—so if you missed our first conversation, be sure to check that out after this one. Enjoy the episode, and don’t forget to subscribe for more local marketing strategies!Andrew Shotland, Founder of Local SEO Guide:LinkedIn: https://www.linkedin.com/in/localseoguide/Twitter: https://x.com/localseoguideLocal SEO Guide: https://www.localseoguide.com/SERP Summary: https://serpsummary.localseoguide.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Andrew Schottland05:02 Utilizing SERP Summary for Home Services10:39 The Rise of Reddit and Quora in Search Results17:20 Analyzing Winners and Losers in Home Services SEO25:12 Analyzing Traffic Trends and Google Updates29:06 Leveraging Reddit and Quora for Local Marketing36:05 Rapid Fire FAQ on Local SEO Misconceptions40:17 Insights on Google Algorithm and SEO Tools45:40 Local Marketing Secrets and Effective Strategies#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #andrewshotland #localseoguide

In this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend on Facebook and Google Ads. In this episode, we break down the power of podcasting for local businesses—how to turn one conversation into a goldmine of content, network with top experts, and stay authentic in a world saturated with AI. If you want to elevate your local marketing, build genuine authority, and unlock endless content ideas, don’t miss this candid chat from one of the most iconic places on Earth!In This Episode, You’ll Learn:- Why Podcasting Is a Must for local service providers looking to stand out- How to Repurpose a Single Interview into dozens of social posts, blogs, and emails- The power of Authentic Storytelling in building trust and credibility- Dennis Yu’s Dollar-a-Day Strategy for boosting your best content to thousands more people- How to Leverage AI without losing the personal touch that makes local businesses specialDennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth