• The Lighthouse Brand Builders Podcast

  • 著者： Peter Wilken
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The Lighthouse Brand Builders Podcast

著者： Peter Wilken
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  • Hosted by Peter Wilken—a seasoned brand strategist, published author, speaker, and founder of The Lighthouse Brand Strategy Academy—this podcast is your go-to resource for actionable insights and proven strategies to build a thriving, brand-centered business. Drawing from decades of experience working with some of the world’s most iconic brands, Peter shares timeless lessons and practical tools to help solopreneurs, business owners, and brand strategists define their unique Brand DNA—the foundation of every great brand. Whether you’re looking to gain clarity, confidence, or direction, each episode offers valuable takeaways inspired by the step-by-step process taught in the CBO Masterclass, an accessible online program designed to empower you with the strategies used by top consultants—without the hefty price tag. Tune in for expert advice, real-world examples, and thought-provoking conversations to help you position your brand for long-term success. For more resources and to explore the CBO Masterclass, visit https://www.peterwilken.com/brand-strategy-masterclass
    Peter Wilken
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あらすじ・解説

Hosted by Peter Wilken—a seasoned brand strategist, published author, speaker, and founder of The Lighthouse Brand Strategy Academy—this podcast is your go-to resource for actionable insights and proven strategies to build a thriving, brand-centered business. Drawing from decades of experience working with some of the world’s most iconic brands, Peter shares timeless lessons and practical tools to help solopreneurs, business owners, and brand strategists define their unique Brand DNA—the foundation of every great brand. Whether you’re looking to gain clarity, confidence, or direction, each episode offers valuable takeaways inspired by the step-by-step process taught in the CBO Masterclass, an accessible online program designed to empower you with the strategies used by top consultants—without the hefty price tag. Tune in for expert advice, real-world examples, and thought-provoking conversations to help you position your brand for long-term success. For more resources and to explore the CBO Masterclass, visit https://www.peterwilken.com/brand-strategy-masterclass
Peter Wilken
続きを読む 一部表示
エピソード
  • 10 Signs Your Brand Strategy Is Losing Direction

    10 Signs Your Brand Strategy Is Losing Direction
    2024/12/12

    Signs of a struggling brand strategy include: lack of clarity, missing the bigger picture, reactivity instead of planning, overwhelm with minor tasks, unclear goals, misaligned departments, lack of direction, disconnection from customers, ineffective communication, and low creativity.

    PeterWilken.com
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    8 分
  • 5 Stages for Building a Strong Brand

    5 Stages for Building a Strong Brand
    2024/12/12

    To build a loyal fanbase, follow these 5 steps:

    1) Get noticed within your category

    2) Be likeable and easy to work with

    3) Build trust through consistent quality

    4) Earn respect by sustaining trust

    5) Gain advocacy from satisfied customers.

    Brands grow by ensuring customers know, like, trust, respect, and advocate for them.

    PeterWilken.com
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    5 分
  • 5 Symptoms of Uncertainty in Your Brand Strategy

    5 Symptoms of Uncertainty in Your Brand Strategy
    2024/12/12

    Leaders struggling with uncertainty often:

    1) Lack of clarity on priorities

    2) Reactivity without a flexible plan

    3) Focus on short-term tasks

    4) Inability to see the bigger picture

    5) Internal misalignment within teams

    A brand redefining exercise can help refocus on core values to strengthen the business foundation

    PeterWilken.com
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    5 分

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