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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead.

Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence.

Episode Breakdown:

02:47 The Texan anti-littering campaign that changed the game

04:00 Why this strategic influence technique is so powerful

05:04 Step 1: Find and align with their values

07:10 Step 2: Use identity-based language

08:18 Step 3:  Start with a proof move

09:25 What identity-driven influence does

From Me:

Website

LinkedIn

Instagram

Legendary Quotes:

“ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan

“ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan

“ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Want prospects to become customers and passers-by to become fans?

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In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them.

The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly.

 Episode Breakdown:

03:28 Karen's story of culture and tradition in the Marching Chiefs

06:07 How stories influence our brains and decisions

09:55 Leverage the power of internal stories

15:38 The do's and don'ts of effective storytelling for diverse audiences

19:03 Harness the 5 factory settings of the brain to hack the art of storytelling

28:45 Make people pay attention with this tip

30:00 Putting together the perfect story about the power of branding for skeptics

45:46 What relatable conflict actually looks like

48:39 Use prepared stories, but always connect them to the audience

51:15 How to structure the perfect story on the fly

54:36 Don't rely on just one epic story, and beware of this common mistake

1:00:06 Disco balls, fun metaphors, and visual aids

1:02:53 When to tell and when not to tell stories

1:04:47 A letter to Karen Eber’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the book, The Perfect Story.

Watch Karen's blockbuster TED Talk.

Legendary Quotes:

“ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber

“ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen Eber

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.

They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.

Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.

Episode Breakdown:

03:29 A profound message to help get you through challenging times

07:26 Why you're stuck in autopilot and how to effectively break free

11:41 Self-awareness and redesigning your environment for success

13:57 How to become more self-aware (without hitting rock bottom)

16:41 The Lehman Brothers collapse: a blessing in disguise

20:36  Find out what you truly want through curiosity

27:03 How to stand out amongst the noise

30:41 Will you be replaced by the rise of AI?

34:13 Collapse the gap between the life you're living and the life you want

38:15 The path to abundance: gratitude

41:14 An exercise to tap into who you really are and find alignment

43:18 What stops us from moving towards the life we know we want

45:00 Being afraid of our power and the real challenge of being successful

47:53 Happiness and achievement are not one and the same

52:14 Three questions to unlock the path to the life you want

56:39 What Simon's late mother would say about his chosen path

58:25 A letter to Simon Alexander’s younger self

From Our Guest:

Website

LinkedIn

Instagram

Get the book, Energize.

Check out Simon's LinkedIn post from a year ago.

Watch Simon's first YouTube video.
Catch up with my interview with Will Storr in episode 17 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.

They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.

Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.

Episode Breakdown:

04:38 Liane's badass parents and their influence on her

07:37 Finding the courage to be fully Liane in public

11:33 The counterintuitive fact that trust and connection come from vulnerability

14:44 The magic pairing: vulnerability and accountability

16:59 The 4 layers of trust and how you're probably eroding it

20:12 Building trust within complex team dynamics

22:19 The difference between a team and a community

26:19 The concept of Thought Load and how we need to protect ourselves from it

29:30 The 6 toxic team archetypes

33:22 How you can change your team from any seat at the table

36:52 Conflict debt, and Liane's journey with conflict at work

40:51 How to handle conflict with your boss and  change the trajectory of your team

46:34 Why we suck at working together and the value of getting good at it

51:00 Tips for dealing with tension and friction within a team

56:51 The truth about stoicism and accountability (they're not what you think)

59:31 The question that stops conflict in its tracks

1:03:14 A letter to Liane Davey’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Facebook

Get the book, The Good Fight, and You First.

Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

📩 TryLegend Letters.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).

The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.

Episode Breakdown:

02:10 The typo that changed everything

03:55 The Pratfall Effect

04:50 Influence with ethics

06:26 Tip #1: Effort

08:54 Tip #2: Specificity

09:54 Tip #3: Free to refuse

From Me:

Website

LinkedIn

Instagram

To see the true impact of a single letter, check out my post without the typo and the original post with the typo.

Legendary Quotes:

“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan

“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan

“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan

👍 Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.

They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.

The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.

Episode Breakdown:

03:12 How Katelyn ended up killing her startup

07:07 The crazy surprises that came afterward

13:53 The birth and evolution of Customer Camp

18:27 How ‘Why We Buy’ became the business

23:33 Jobs to be done and other customer insights that shaped Why We Buy

27:36 Using behavioral science to influence others (including toddlers)

31:07 The difference between influence and attention

33:05 The hard choice behind building authority and becoming influential

37:32 How to become Unignorable

43:11 The role of reactance, envy, and mimetic desire in our choices

49:04 The 7 F's of attention and other techniques for building influence

59:02 Why shortcuts sabotage your influence

1:04:21 Wallet-opening words and numbers

1:08:19 The 80/20 of influencing buyers

1:09:51 A letter to Katelyn Bourgoin’s younger self

From Our Guest:

Website

LinkedIn

X

Join over 63,353 marketing geeks in the Why We Buy Newsletter.

Get the book, Wallet-Opening Words.

Check out Katelyn's blog post about killing her startup.

Participate in Katelyn's Pre-selling with Pre-suasion email challenge.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to storytelling and intrigue.

They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes  that clarity is a superpower no matter what you're creating.

Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI.

Episode Breakdown:

03:48 Instructions to follow along with Sam's workshop

05:48 The first step of storytelling: clarify your story

08:43 The structure of a page-turner book

11:40 The 5 questions for a compelling intro

20:44 Draw inspiration from your benchmark books

24:18 The crucial importance of human intelligence (HI)

30:04 Tapping into your unique stories

38:39 How to unpack your story, then hook and hinge it

45:00 The value of putting humanity back into communications

49:31 Be engaging with something contrarian

55:20 How to make a real impact with your content

1:00:03 The power of writing an evergreen book

1:08:47 A letter to Sam Horn’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Facebook

Instagram

Get the book, Tongue Fu!

Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

Legendary Quotes:

“ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn

“If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn

“If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam Horn

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth.

They delve into what's missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird.

Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower.

Episode Breakdown:

03:47 The culmination of Frankie's WHY

05:05 Staying sober and the concept of the limitless drug

09:33 The game-changing missing component: your weird

11:18 A simple way to figure out your WHY without all the pressure

17:27 Frankie leads Howie through some thoughtful questions to find his weird

24:08 Unlocking Howie's genius and what lights him up

28:00 The stagnation spiral that makes it hard for us to unlock our genius

29:29 What creates a real legend–you can learn from them

33:55 The importance of finding the neutral zone

36:23 How the first time Frankie hit rock bottom allowed him to grow

42:34 Change your relationship with failure for continuous personal growth

45:02 The first steps to take the leap to grow and be successful

47:37 The power of reconnecting with your weird at 5 or 6 years old

52:56 A letter to Frankie Russo’s younger self

From Our Guest:

Website

LinkedIn

Get the books, The Art of Why and Breaking Why.

Tune into Frankie's podcast, The School of Weird.

Want to master your mindset?

Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.

Legendary Quotes:

“ What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that's the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo

“ The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they're weird and they live that out, are the people that change everything.” – Frankie Russo

“ I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie Russo

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.