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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead.

Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence.

Episode Breakdown:

02:47 The Texan anti-littering campaign that changed the game

04:00 Why this strategic influence technique is so powerful

05:04 Step 1: Find and align with their values

07:10 Step 2: Use identity-based language

08:18 Step 3:  Start with a proof move

09:25 What identity-driven influence does

From Me:

Website

LinkedIn

Instagram

Legendary Quotes:

“ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan

“ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan

“ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them.

The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly.

 Episode Breakdown:

03:28 Karen's story of culture and tradition in the Marching Chiefs

06:07 How stories influence our brains and decisions

09:55 Leverage the power of internal stories

15:38 The do's and don'ts of effective storytelling for diverse audiences

19:03 Harness the 5 factory settings of the brain to hack the art of storytelling

28:45 Make people pay attention with this tip

30:00 Putting together the perfect story about the power of branding for skeptics

45:46 What relatable conflict actually looks like

48:39 Use prepared stories, but always connect them to the audience

51:15 How to structure the perfect story on the fly

54:36 Don't rely on just one epic story, and beware of this common mistake

1:00:06 Disco balls, fun metaphors, and visual aids

1:02:53 When to tell and when not to tell stories

1:04:47 A letter to Karen Eber’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the book, The Perfect Story.

Watch Karen's blockbuster TED Talk.

Legendary Quotes:

“ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber

“ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen Eber

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.

They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.

Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.

Episode Breakdown:

03:29 A profound message to help get you through challenging times

07:26 Why you're stuck in autopilot and how to effectively break free

11:41 Self-awareness and redesigning your environment for success

13:57 How to become more self-aware (without hitting rock bottom)

16:41 The Lehman Brothers collapse: a blessing in disguise

20:36  Find out what you truly want through curiosity

27:03 How to stand out amongst the noise

30:41 Will you be replaced by the rise of AI?

34:13 Collapse the gap between the life you're living and the life you want

38:15 The path to abundance: gratitude

41:14 An exercise to tap into who you really are and find alignment

43:18 What stops us from moving towards the life we know we want

45:00 Being afraid of our power and the real challenge of being successful

47:53 Happiness and achievement are not one and the same

52:14 Three questions to unlock the path to the life you want

56:39 What Simon's late mother would say about his chosen path

58:25 A letter to Simon Alexander’s younger self

From Our Guest:

Website

LinkedIn

Instagram

Get the book, Energize.

Check out Simon's LinkedIn post from a year ago.

Watch Simon's first YouTube video.
Catch up with my interview with Will Storr in episode 17 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.