In this episode of The Joy Work Show, Diane sits down with Nicky Fish, a brand and graphic designer who helps small business owners bring their vision to life through purposeful branding.
Nicky shares her journey from the translation industry to running her own design business, and how motherhood played a key role in reshaping her career path.
They chat the power of branding beyond just logos, touching on the importance of consistency, emotional connection, and how understanding your audience can elevate your business.
The conversation also explores how branding supports trust, how design influences customer decisions, and how tech like AI is shaping the future of creative work.
Nicky gives real insight into the creative process, the mindset needed to show up authentically, and why personal growth plays such a huge role in business success.
Whether you're DIY-ing your visuals or ready to invest in a designer, this episode is packed with tips and encouragement for building a brand that truly reflects who you are and who you're here to serve.
Connect with Nicky:
Instagram:https://www.instagram.com/thebranddesignboutique
Website:https://www.thebranddesignboutique.co.uk
Further Offers:
Free guide - Brand Breakthrough - the 3 things you might be missing when it comes to your branding
https://subscribepage.io/brand-breakthrough
The Joy Work Club and Diane
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www.taylorparkerservicesltd.com
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Chapters
00:00 Introduction to Nicky's Journey
04:18 Transitioning from Translation to Design
07:22 Evolving a Business Model
10:14 Catalysts for Change: The Role of Family
12:47 The Importance of Continuous Learning
15:50 Understanding the Entrepreneurial Spirit
18:42 The Impact of AI on Design
21:37 The Shift to Branding Work
24:31 The Foundations of Effective Branding
27:17 Navigating the Design Process
30:15 Top Tips for Branding Success
34:53 The Power of Branding
39:21 Finding Joy in Lockdown
45:31 Influential Figures: Lessons from Our Mothers
52:57 Joy Killers: Negativity and Slow Walkers
01:02:19 Leaving a Legacy of Positivity
01:03:46 Finding Your Passion
01:04:16 The Essence of Branding
01:05:31 The Importance of Continuous Learning
01:05:49 Resilience and Positivity in Entrepreneurship
Sound Bites
"Healthy body, healthy mind."
"You can choose joy every day."
"You can learn to be more positive."
Takeaways
Nicky transitioned from linguistics to graphic design.
Continuous learning is essential for business growth.
Branding is about connection, not just aesthetics.
Resilience is key to navigating challenges in business.
Investing in branding can attract the right clients.
Positivity can significantly impact mental health and business success.
Nicky's mother inspired her work ethic and entrepreneurial spirit.
Building a business around family is possible with the right mindset.
Understanding client needs is crucial for effective branding.
You can choose to cultivate a positive mindset.