In this episode of The Joe Polish Show, legendary copywriter and Golden Hippo co-founder Craig Clemens shares the storytelling formula behind $1 billion in sales. Discover how a single ad reshaped public perception of diet soda, why great marketing never needs to be constantly reinvented, and how to craft messages that truly move people. Packed with marketing wisdom, humor, and powerful takeaways—you won’t want to miss this one.

Here’s a glance at what you’ll discover in this episode:

• The 100-Year-Old Wisdom That Can Save Your Relationships: Discover the timeless advice from a war hero that Craig Clemens used to transform his marriage and business partnerships…
• Crack the Code of Irresistible Copywriting: Craig’s "HATS Formula" for crafting billion-dollar campaigns—why it works for everything from Instagram posts to sales letters and how to implement it in minutes.
• How a Simple Bathroom Struggle Became a Masterclass in Human Psychology: The hilarious story that reveals Craig’s secret formula for aligning with your audience and solving their deepest frustrations.
• The Probiotic Revolution That Shook the Food Industry: How Craig's viral video forced one of the biggest brands in the world to reformulate its products and why his marketing strategies can reshape your industry too.
• From the Operating Room to Bestselling Brand: How Craig turned Dr. Gundry’s story from heart surgeon to wellness innovator into a health empire—and the three key elements he looks for in every winning brand.
• How to Turn Customer Pain Points Into Marketing Gold: The exact step-by-step process Craig used to transform an overlooked health app into a must-have product for families and doctors alike.
• Why Most Marketing Fails Before It Even Starts: Craig's lessons from selling over a billion dollars annually—how the wrong hook can ruin a campaign and the one tweak that can make it soar.
• The Ad That Refused to Die: What Craig’s 10-year-running ad taught him about timeless copywriting strategies—and how to refresh your campaigns without losing their winning edge.
• The $5,000 Handle That Was Worth Millions: Why Craig invested in his name as a social media handle—and how branding yourself can create opportunities you never imagined.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

What if solving just one problem could eliminate dozens of others? Entrepreneurs don’t just make money—they get paid to solve problems. But the real secret? Finding the right problem to solve.

Here’s a glance at what you’ll discover in this episode:

• How to identify the single biggest problem holding you back—and why solving it creates a domino effect in your business and life.
• Why Entrepreneurs struggle with overcommitment—and how to avoid drowning in “yes” decisions that lead to overwhelm.
• The secret to navigating “impossible” situations—why success often comes down to knowing who has already solved your problem.
• How to leverage “The Power of Transformation”—and why true change starts with shifting how you define success.
• The surprising connection between vulnerability and breakthroughs—and how being real about your challenges unlocks your biggest opportunities.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Here’s what you’re going to discover in this episode:

• The Newspaper That Terrified Communist China: How The Epoch Times went from a basement startup to a global force exposing the CCP’s darkest secrets.
• Exposing the Unspeakable: China’s Forced Organ Harvesting Industry – The horrifying reality of prisoners executed for their organs—and the survivor testimony that proves it’s real.
• The Silent Takeover: How the CCP Controls Universities, Corporations & Politicians – The disturbing extent of China’s infiltration into America’s most powerful institutions.
• Grey Zone Warfare: How China Expands Its Power Without Firing a Shot – How the CCP pushes its influence to test how far it can go before the world pushes back.
• Fentanyl, Organ Harvesting & the Silent War Against America – How the CCP floods the U.S. with deadly drugs while profiting off human rights abuses.
• The Business of Oppression: How the CCP Profits from Forced Labor & Trafficking – China’s persecution machine isn’t just about power—it’s about making billions.
• Spirituality as a Threat to Tyranny: Why China Fears Meditation More Than Missiles – How Falun Gong’s peaceful principles provoked one of the most brutal crackdowns in modern history.
• Why ‘Never Again’ Keeps Happening: The Global Blindness to Genocide – From Rwanda to the Uyghurs, why world leaders always promise to act—yet rarely do.
• The Real Estate Invasion: Why China is Buying U.S. Land Near Military Bases – The growing pattern of Chinese land grabs near sensitive sites—and why it’s a national security crisis.
• China’s Underground Resistance: The Hidden Rebellion Against the CCP – Inside China, millions are rebelling—quitting the Communist Party, sharing censored news, and exposing government lies.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship.

Here’s a glance at what you’ll discover in this episode:

• Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share).
• The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually.
• The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders.
• The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions.
• How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests.
• The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you.
• The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish sits down with Dr. Mark Young, an advertising and consumer packaged goods (CPG) expert, Entrepreneur, and Author of HYPNO-TI$ING. They dive deep into pricing strategy, the psychology of advertising, and how to build a brand that fosters deep consumer loyalty.

Here’s a glance at what you’ll discover in this episode:

• The 3-word phrase that instantly lowers sales resistance and makes people say YES more often.
• How to speak directly to the subconscious mind—where real buying decisions are made.
• Why traditional branding is a waste of money—and what actually creates deep Customer loyalty.
• The biggest advertising mistake most businesses make—and how to avoid it.
• How Harley-Davidson, Tesla, and Apple turn Customers into die-hard fans (Hint: It’s NOT about the product).
• The secret to crafting a message that triggers human behavior—so your brand sticks in people’s minds effortlessly.
• How to price your products higher AND get more buyers—by creating an identity, not just a sale.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish welcomes marketing expert Alex Mandossian to discuss how businesses can leverage referrals to eliminate advertising costs and grow exponentially. They explore the importance of identifying referents—those who actively bring in new Customers—and the psychology behind why many business owners hesitate to ask for referrals.

Here’s a glance at what you’ll discover in this episode:

• The simple 3-word question that generates more referrals than almost any other technique.
• Why timing is everything—and how to ask for referrals at the exact moment people are most eager to say yes.
• The difference between a “referral” and a “referent”—and why focusing on the right 4% can transform your business.
• The fastest way to grow without spending a dime on marketing or advertising.
• How to identify, engage, and activate your best referral sources—so you never have to “chase” leads again.
• Why transactional businesses fail at referrals—and what relational businesses do differently to create long-term growth.
• How one Genius Network Member referred someone before even attending his first event—and what that means for YOUR business.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish and Dean Jackson explore the power of defining your signature result and how it can transform your business. Learn how to refine your offer, measure success with proprietary metrics, and leverage AI to enhance Customer engagement.

Here’s a glance at what you’ll discover in this episode:

• The Formula That Instantly Positions You as the Only Choice in Your Market: Here’s how to define your Signature Result so Customers chase you instead of the other way around.
• The ‘Irresistibility Factor’: Why the most successful offers never require persuasion... and the simple shift that makes your value impossible to ignore.
• The Silent Sales Killer (Are You Making This Costly Mistake?): Changing your marketing message too often destroys trust and sales—here’s why sticking to a compelling offer leads to faster growth.
• The Loyalty Paradox: Why Customers Disappear Even When They Love You: Many businesses are losing their best Clients without even realizing it... Learn the psychological trigger that makes people line up (and stay).
• The One-Two Punch That Turns a ‘Good Offer’ Into a Scalable System: How to engineer repeatable, predictable results that multiply your revenue--and why most businesses fail at it.
• The ‘Invisible Numbers’ That Predict Your Growth: Most Entrepreneurs track the WRONG metrics... Discover Dean’s approach to measuring what REALLY drives business success.
• Why Competing Is a Fool’s Game—And What to Do Instead: The most profitable businesses don’t fight for scraps; They invent their own playing field. Here’s how to do it...

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe dives into the key principles of influence, marketing, and creating lasting Client loyalty. Learn how to position yourself as a welcome guest rather than an annoying pest while maximizing your business potential.

Here’s a glance at what you’ll discover in this episode:

• Why most businesses lose Customers without realizing it—and the surprising truth about what actually drives loyalty.
• How to turn skeptical Prospects into “Welcome Guests” instead of pushing them away like an “Annoying Pest.”
• The marketing secret you can apply it today to attract better Clients with less effort.
• The #1 mistake that kills influence instantly (Hint: It’s not about what you say—it’s about how you say it).
• The hunter vs. farmer mindset: Why 90% of Entrepreneurs are “hunters” and how this shapes the way they buy, sell, and make decisions.
• What makes people tattoo a brand’s name on their body—and how to create that level of Customer loyalty in your business.
• The subtle shift that makes people WANT to buy from you instead of feeling like they’re being sold to.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.