Joe Polish explores the psychology of pricing and value, sharing how premium offerings attract top-tier Clients. Learn how to raise prices, deliver exceptional experiences, and build Customer loyalty while transforming your business.

Here’s a glance at what you’ll discover from Joe in this episode:

• Why "high ticket" isn't just about charging more—it's about delivering an experience that matches the price tag.
• The psychological principle of "pride of spending": Why some Clients don't feel good unless they buy the best, and how you can positively leverage this to deliver a TON of value.
• How to frame your product or service to enhance perceived value—and why the framing can matter more than the actual deliverable!
• The surprising story of why raising your prices can lead to better Clients and less stress—and how this applies even if you’re in a competitive market.
• The importance of matching your deliverable to your price point: Why high prices require high-quality execution… and... how to make sure your Clients get what they pay for.
• Why adding value before raising prices makes price increases a non-issue—and how this can increase the long-term bond you have with Clients.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe brings Zack Kass, former Head of Go-To-Market at OpenAI, as he explores how AI will transform our lives, jobs, and communities over the next 15 years. Discover bold insights on the future of technology, the hidden phases of AI integration, and why human empathy and adaptability will define success in an AI-driven world.

Here’s a glance at what you’ll discover from Zack in this episode:

• The 3 Hidden Phases of AI Integration That Will Change Your Life in the Next 15 Years. From enhanced apps to autonomous agents, find out what lies ahead and why you need to prepare now.
• Why Your Smartphone Might Be the Biggest Barrier to Your Future Success. Discover why Zack Kass thinks our devices are sabotaging the next wave of human achievement.
• Why ‘Brilliance Will Soon Be Free’ and What That Means for Your Career. Learn about the coming explosion in human potential and why Zack predicts a new Renaissance is just around the corner.
• Are We Entering an Era of ‘Idiocracy’ or Expansion? The surprising truth about whether AI will make us smarter or lead to a catastrophic intellectual decline.
• Zack Reveals the Real Reason Autonomous Vehicles Aren’t Popular...And It’s Not What You Think. Understand the human psychology behind why we’re resisting tech that could save 50,000 lives a year.
• AI, Control, and the Fear of Failure: Why humans tolerate human errors but go ballistic when machines make a mistake—an exploration into our strange emotional relationship with technology.
• The Secret to Future Success? Learn How to Learn Again: Why adapting, learning, and curiosity will determine who thrives in the AI-driven world and how you can stay ahead.
• The Rise of the Natural Language Operating System -- How Technology Will Finally Speak Your Language: Discover Zack's favorite promise of AI and why it could democratize access to technology for everyone.
• Why Zack Believes We’re About to Solve Cancer, Fusion Energy, and More: A bold vision of the future where scientific discoveries explode thanks to AI and abundant intelligence.
• The One Trait That Will Define Success in a World Dominated by AI: Zack shares why our future might hinge less on what we know and more on how we make others feel, and why human empathy will be the ultimate differentiator.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe explores the transformative power of presence, clarity, and connection in both life and business. Discover how defining your purpose, understanding personality dynamics, and building a strong network can unlock limitless potential.

Here’s a glance at what you’ll discover from Joe and Genius Network in this episode:

• Why the “My Business Is Different” excuse is holding you back—and how to break free from it to unlock A LOT of growth potential.
• How to use Genius Network principles to create a personal "Genius Network" for your family—and why this could be the best gift you give them.
• Why you must stay present and be open to learning from others—no matter how much you think you already know—to keep growing and improving.
• The power of the RIGHT sounding board: Why having successful, growth-focused people around you can make all the difference—and why friends and family might NOT be the best advisors.
• How to leverage the unique insights and strategies gained from Genius Network meetings and top-level thinkers to create measurable results in your business and life.
• The importance of fun and lightness—even in high-level success conversations—and how it can lead to unexpected breakthroughs.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.