DESCRIPTION:

Dr. John Hayes interviews Larry Strain, Chief Development Officer of Retro Fitness, in

the Franchise Hot Seat episode, discussing the complexities of real estate in retail

franchising. Larry shares his three-decade experience in retail development,

highlighting the changes brought about by e-commerce giants like Amazon. He

underscores the growing significance of service-based retailers, particularly fitness

centers, and the real estate challenges they encounter, such as competition for

space and parking needs. Larry points out the crucial role of franchisors in

supporting franchisees, especially newcomers, by managing broker negotiations,

lease terms, and construction. He compares the ease of development between

various brands he has worked with, including Starbucks and McDonald’s, and

identifies key factors for long-term franchisee success, such as understanding

customer needs and reinvesting in the business. The conversation also covers the

cyclical nature of the real estate market, the importance of choosing the right

location, and the impact of institutional pressures on franchise sales and selection

criteria.

- With Larry Strain.

TIMESTAMPS:

00:00 Introduction

00:29 The State of Retail and Fitness Franchising

01:21 Challenges in Real Estate for Fitness Franchises

02:24 Iconic Brands and Real Estate Development

04:32 Navigating Real Estate for New Franchisees

07:36 Franchisor Support in Real Estate

10:53 The Importance of Strategic Real Estate Planning

24:13 Traits of Top Performing Franchisees

32:27 The Role of Strategy in Franchise Expansion

33:32 Food vs. Fitness Franchises

34:29 Conclusion and Final Thoughts

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:

In this episode of the Franchise Hot Seat, host John Hayes interviews Fred Fry, Vice

President of Franchise Development for 16 Handles. Fred shares his career journey

from banking and finance to the franchise industry, highlighting how he discovered

franchising through a friend at church after relocating to Texas. He previously

worked with HTO and Shipley Donuts, where he played key roles in their significant

growth. The episode dives into the appeal of franchising, the opportunities for

financial and personal growth it offers, and the challenges and benefits of different

franchise concepts. Fred emphasizes the importance of community involvement,

systems, and strong management in ensuring franchisee success. The conversation

also touches on financing options for franchisees, including SBA loans. Fred

discusses the strategic decisions that new leadership at 16 Handles has made,

including community engagement, technology stack improvements, and leveraging

social media, to ensure the brand's growth and success.

- With Fred Frey

TIMESTAMPS (Use ChatGPT on Transcript):

00:00 Intro

00:28 How did Fred start franchising?

01:57 What drove transition to franchising?

03:32 Why franchise in Texas? Costs?

05:29 Biggest franchise development challenges/rewards?

07:31 How to finance franchise investments?

10:20 Best ownership style for engagement?

16:48 Why is franchisor support crucial?

21:04 What killed frozen yogurt's boom?

30:23 Why are franchise systems important?

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:

The podcast guest is Aaron Rose, a graduate of Palm Beach Atlantic University and the founder of Fran Partners, a recruitment agency specializing in franchisees. Rose discusses his journey and how his education in franchising prepared him for roles in different franchise companies before he established his own. He identifies a gap in the market for hiring support focused on franchises, particularly for mid-level roles, and outlines the services provided by Fran Partners. Rose talks about the importance of networking and soft skills for college graduates entering the workforce, the specific hiring challenges faced by franchisees, and Fran Partners' development of a subscription model for continuous recruitment support. Furthermore, Rose points out the changing job expectations of Generation Z, who seek work with social value and a positive culture. He provides advice for job seekers and franchise owners on effective hiring strategies.

- With Aaron Rose

TIMESTAMPS (Use ChatGPT on Transcript):

00:00 Intro

00:15 Aaron's Educational Background and Early Career

00:58 The Importance of Franchise Education

01:52 Founding Fran Partners

02:19 Specializing in Franchisee Recruitment

02:58 Challenges and Solutions in Franchise Recruitment

04:40 Subscription Model for Hiring

05:07 Advice for College Graduates

05:45 The Role of Connections in Career Success

14:27 The Importance of Soft Skills

20:40 Challenges in Franchise Hiring

30:56 The Value of Networking

33:22 Courage and Validation in Entrepreneurship

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
John Hayes, the host of Franchise Hot Seat, interviews Bill Edwards, a specialist in international franchise development. Edwards discusses the current international franchising environment, highlighting the influence of political sensitivities and tariffs. He underscores the necessity for franchises to be profitable domestically before contemplating overseas expansion, warning that international market entry requires substantial time, financial resources, and senior management commitment. Edwards details the process of identifying and qualifying licensees in foreign countries, the importance of robust training and support systems, and the various associated costs. He also emphasizes the need to select the right markets and comprehend each country's specific franchise laws and cultural nuances. Edwards identifies Saudi Arabia, Spain, and Japan as promising markets and stresses the importance of having an English-speaking team. He concludes that successful international franchising necessitates long-term commitment and proactive planning.

- With Bill Edwards

TIMESTAMPS (Use ChatGPT on Transcript):
00:00 – Intro
00:14 – How Franchising Is Doing Around the World
00:59 – Problems and Changes in Different Countries
03:42 – Are You Ready to Go Global?
05:16 – What to Think About Before Going Global
10:07 – Picking the Right Countries
10:24 – Money and Shipping Plans
16:51 – Finding People to Run Your Brand in Other Countries
20:17 – Big Problems When Going International
20:56 – Why You Need Passion and a Good Team
21:31 – What Master Franchisees Do
22:24 – Growing with Multiple Locations
23:19 – How Often People Succeed or Struggle
29:34 – Planning Ahead vs. Playing Catch-Up
31:34 – Franchising in Saudi Arabia
34:04 – Big Tips for Growing Internationally
37:28 – Conclusion


LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
John Hayes interviews Jimi Gibson on effective messaging strategies for franchisees and franchisors. Gibson highlights the power of storytelling, curiosity, and emotional engagement in capturing audience attention and enhancing communication. He uses a magic trick to demonstrate the release of trust, curiosity, and satisfaction chemicals in the brain, drawing parallels to how marketing messages should work. The conversation also covers the significance of targeted advertising, especially on social media, and ways to make content engaging and visible. Gibson suggests using specific, human-centered stories and clear, curiosity-driven messaging. He underscores the importance of aligning content with audience needs and the advantages of direct communication via email or text. Gibson also provides resources for further learning on effective messaging.

- With Jimi Gibson.

TIMESTAMPS:
00:00 Intro
00:39 The Magic of Capturing Attention
04:57 Creating Emotional Connections
07:38 Effective Social Media Strategies
12:38 Understanding Audience Behavior
21:42 Advanced Targeting Techniques
24:52 Final Thoughts

LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
Roy Assad, franchisor of Network Lead Exchange (NLX), discusses his journey from being a top franchisee to owning the company. He talks about his diverse background, including successful stints in insurance sales and various business ventures, which led him to the franchise industry. Assad emphasizes the benefits of franchising, such as the turnkey nature of a good franchise, the potential for substantial income, and the importance of sales skills. He provides an in-depth explanation of NLX's networking model, which is centered on exclusive business groups that foster referrals and relationships. Assad also outlines the responsibilities and success factors for franchisees, underlining the significance of strong networks and effective leadership. He delves into the challenges, growth strategies, and future plans for NLX, which include expanding the franchise network and promoting franchise education. The discussion wraps up with Assad providing insights into NLX's scalability and its attractiveness to both experienced professionals and younger entrepreneurs aspiring to own businesses.

- With Roy Assad

TIMESTAMPS:
00:00 Intro
00:29 Roy's Journey to Franchising
02:03 The Appeal of Franchising
05:54 Understanding Network Lead Exchange (NLX)
07:27 Becoming an NLX Franchisee
10:31 Building and Managing NLX Groups
15:30 Roy's Success Story
17:22 Member Recruitment Strategies
18:20 Importance of Networking
19:34 Franchisee Requirements and Support
22:40 Meeting Logistics and Costs
23:37 Future Growth and Expansion Plans
25:48 Challenges and Solutions for Franchisees
28:54 Competition and Market Position
31:08 Franchising Education and Opportunities




LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
John, the host of the Franchise Hot Seat Podcast, interviews Randy Cross, a Fish Window Cleaning franchisee and president. Randy narrates his franchising journey which began in 2002 when he met a franchise consultant while working at a technology firm. He dispels misconceptions about franchising, explains the franchisee process, and stresses the importance of adhering to established systems. Randy highlights the crucial role of royalty fees in supporting and promoting growth. He shares his early franchise experiences in Grand Rapids, Michigan, his dedication to the Fish system, and his transition from a hands-on operator to an absentee owner with a well-structured team. Randy also discusses the opportunities and challenges of absentee franchising, the significance of the broker community, and the varied success profiles of franchisees based on their DISC personality types. The future of franchising, the contribution of younger generations, and the influence of socially responsible business practices are also discussed by John and Randy.

- With Randy Cross.

TIMESTAMPS (Use ChatGPT on Transcript):
00:00 Intro
00:16 Discovering Franchising: Randy's Journey
01:07 Transition to Fish Window Cleaning
02:31 Understanding Franchisee Mindset
03:50 Challenges and Rewards of Franchising
05:17 Operational Insights and Strategies
11:47 Absentee Franchising Model
18:16 Franchisee Success Traits
25:40 Engaging the Younger Generation
28:35 Conclusion

LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:
In this podcast, John interviews Victor Ulibarri, an Air Force veteran turned franchisee of Ace Handyman Services. Victor shares his journey from military service to entrepreneurship, detailing how a Boots to Business class sparked his interest in franchising. He discusses the challenges and advantages of franchising, particularly for veterans through programs like VetFran. Victor emphasizes the importance of brand recognition, discipline, and the support of a robust business plan. He also highlights his success strategy, from finding the right team to the significance of networking and marketing. Overall, the podcast underscores the synergy between military discipline and franchising success.

- With Victor Ulibarri

TIMESTAMPS:
00:00 Introduction
00:22 Victor's Journey to Franchising
02:51 The Role of VetFran in Victor's Success
05:21 Transitioning from Military to Franchising
09:07 The Importance of Branding in Franchising
12:23 Victor's Experience and Challenges as a Franchisee
18:31 Marketing and Business Development Strategies
30:51 Expanding the Franchise: Albuquerque to Santa Fe
33:01 Future Plans and Conclusion


LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast