In this episode of the Expert’s Journey Podcast, where we’re tackling one of the most pivotal questions in personal branding: How do you identify your core message? Ever had that feeling that you’ve got something important to share but can’t quite put it into words?

As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Today, we’ll uncover not just what you’re passionate about, but why it really matters—and how to communicate that in a way people actually want to hear.

Here’s a question to ponder: If you had to describe everything you stand for in just one sentence, what would it be?

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

In this episode of The Experts Journey, Brad and Dixie delve into the ways AI is transforming content creation and book writing. They discuss various AI tools that help generate fresh ideas, assist in developing high-quality content, and even turn manuscripts into engaging workshops.

Tune in to explore the ethical and practical aspects of using AI as an assistant and learn how to leverage AI for tasks such as podcast transcription and social media content. Don't miss this insightful conversation on harnessing AI to enhance your creative process!

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, promote your book, and foster engagement with your materials. They discuss strategies for constructing effective CTAs that transform passive visitors into active participants, noting the psychological and marketing principles behind them.

With insights on website layout, email marketing, and even using quizzes for engagement, they share valuable tips and statistics to boost your marketing efforts. Additionally, they emphasise the significance of providing value through free resources and following up with automated email sequences to maintain engagement. To aid listeners, they propose creating a downloadable resource with rules of engagement for CTAs. Tune in to learn how to optimize your CTAs and elevate your marketing game.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

In this episode of 'The Expert's Journey,' hosts Dixie and Brad discuss the process of leveraging your book to create a highly profitable online course. They highlight the potential of transforming book content into engaging and valuable micro courses. Brad explains the significance of micro courses in today's fast-paced world and provides insights into structuring them for maximum impact. The discussion covers various aspects of course creation, including feedback collection, certification training, and differentiating micro courses from free content on platforms like YouTube. This episode is packed with valuable tips and strategies for expanding your reach and income through online courses.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

In this episode of The Expert's Journey: Creating Your Path to Impact, we uncover the secrets to identifying and connecting with the right audience for your speaking and business endeavors. Learn practical strategies to pinpoint your ideal market, craft messages that resonate, and build a loyal following that amplifies your success. If you’re ready to attract the audience that truly values your expertise, this episode is for you!

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mastermind groups, and done-for-you services. Understanding that the more direct access clients have to you, the higher the value—and cost—of the offering, we'll discuss the profitability of services and the importance of building a supportive team. Additionally, we'll cover diverse sales methods, including the "jump up" approach, and emphasize the critical role of building and nurturing an email list to sustain and grow your business.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

In this First episode, we explore how authoring a book can elevate your speaking career by enhancing your credibility and authority. Completing a book distinguishes you from the majority who never do, positioning you as an expert akin to holding a master’s degree rather than a diploma. This distinction can lead to higher speaking fees, covering expenses like airfare, and provides audiences with a tangible piece of your expertise to take home. Additionally, incorporating lead generation strategies within your book, such as ads for email capture, ensures you always have a valuable resource to offer or sell, further expanding your influence and reach.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.