In this First episode, we explore how authoring a book can elevate your speaking career by enhancing your credibility and authority. Completing a book distinguishes you from the majority who never do, positioning you as an expert akin to holding a master’s degree rather than a diploma. This distinction can lead to higher speaking fees, covering expenses like airfare, and provides audiences with a tangible piece of your expertise to take home. Additionally, incorporating lead generation strategies within your book, such as ads for email capture, ensures you always have a valuable resource to offer or sell, further expanding your influence and reach.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.