Happy holidays dear listeners - here is a mini-marketing episode where I’m helping you figure out what to post to your social media that will help you connect with more folks - to grow your impact and revenue!

You will learn:

• What to make for your end of year content
• What to include in your post
• How to film it so people will connect with you

Make sure to subscribe to hear every Friday 5-minute marketing master class! And Wednesdays are inspirational founders!

As we wrap up this year I wanted to reflect on some of my guests best tips to help you kick off your 2025 entrepreneurial goals. These powerhouse guests are Tori Dunlap, Jess Ekstrom, Brad Zomick, Gemma Bonham-Carter and Rachel B. Lee, who share their expertise on building a personal brand, growing your LinkedIn following, securing speaking engagements, and scaling online courses. Whether you're looking to boost your email subscriber base or fine-tune your LinkedIn strategy, this episode is your holiday gift of entrepreneurial wisdom—perfect for gearing up for 2025 and beyond. Don't forget to subscribe for more tips and join me on Instagram, LinkedIn, or YouTube for ongoing advice on becoming a thought leader!

In this episode you will learn:

• How to use email marketing strategies to create a dedicated subscriber base. - 3:02
• How to build meaningful connections and leverage them for growth - 6:17

Happy New Year! As you resolve to market your business, how exactly you will implement your plan is crucial! Starting off the new year with time saving skills is the best way to keep from getting frustrated with your content creating tasks. Efficiency is the key to executing on all those ideas - and not taking so much time away from running your business! This week's bonus tips are here to help self-employed professionals effectively manage their time and increase productivity for the year 2025. As you start to organize - message me when you use these tips on Instagram or LinkedIn!

In this quick bite-sized bonus solo episode you will learn:

• How to schedule specific time blocks for similar marketing tasks to enhance productivity and focus, such as batching video creation and caption writing.
• The importance of completing marketing tasks fully, from creating content to posting it, to ensure that efforts translate into visible results.
• How to utilize the "like with like" principle to streamline tasks, making it easier to maintain momentum and efficiency when working on similar activities.
  

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

Grab the freebies:

Grab my Free Tips to Take Your Videos from Mediocre to Magnetic to Attract More Clients

Connect with Kim Rittberg on Instagram

Today we have the dynamic Drea Okeke, known to her 6 million followers as @drea_knowsbest. A Nigerian American content creator recognized by Forbes 30 Under 30 and New York Magazine’s The Cut, Drea brings a unique blend of cultural richness and personal authenticity to her work. Her story begins as an engineer Lowe's, which enabled her to start her dual career as an engineer and content creator. Drea shared how her childhood passion for capturing moments on camera evolved into creating engaging content on platforms like Vine and TikTok. Even early in her career, she managed to integrate her vibrant personality and cultural roots, eventually growing a substantial following of 700,000 on Vine but then facing setbacks like losing those 700,000 followers in 2017.

What truly resonated with me were Drea’s insights into her transition from engineering to full-time content creation. She experienced pressure from her Nigerian family to pursue traditional careers (like so many of us First Gen folks do) and explains how she balanced these expectations with her passion for storytelling and humor. Her strategic approach to content creation, finding balance and advancing her skills through improv classes, and engaging with her audience through comments rather than likes, all underscored her thoughtful and genuine approach to her work. Reflecting on our shared experiences and immigrant backgrounds, we discussed how humor and authenticity have been pivotal in our respective careers. Drea’s recent endeavors, like the launch of her card game Sabi Slangs, demonstrated her entrepreneurial spirit and commitment to cultural representation. It was an enriching conversation filled with valuable lessons on following your heart, strategically pursuing your goals, and investing in your personal brand.

In this episode you will learn:

• Her thoughtful and intentional journey to leaving her full time job - 5:06
• How improv comedy helped her be a better host & creator - 10:10

It's almost a new year - and don’t forget about your content plans… but what do they ahve to do with your social media - everything? As you build out your resolutions - message me when you use these tips on Instagram or LinkedIn!

In this quick bite-sized bonus solo episode you will learn:

• What to consider when making your professional New Year’s Resolutions
• How business development and sales is connected to your social media
• How to connect your real world networking to your social media marketing

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

Grab the freebies:

Grab my Free Tips to Take Your Videos from Mediocre to Magnetic to Attract More Clients Connect with Kim Rittberg on Instagram and apply on the link above!

Jess Ekstrom, a Forbes top-rated speaker and the creative mind behind Mic Drop Workshop is helping women get paid more as a speaker! She says women are only 30% of keynote speakers and she’s here to change that! She runs Mic Drop Workshop which helps women land higher paid speaking gigs. She’ll teach you how to get speaking gigs, how to charge higher rates, and how to turn 1 speaking engagement into 5. She also shares her learnings from what she did wrong at first and how to craft a relatable and profitable speech. We have a wide-ranging chat with lots of great nuggets and you’ll also learn how Bernie Madoff impacted her career trajectory.

Jess Ekstrom is a 7-figure entrepreneur behind Headbands of Hope, Forbes Top-Rated Speaker and creator of Mic Drop Workshop. While Jess focuses on helping women break into the industry as only 30% of speakers are women, her advice empowers any upcoming speaker and public figure to become influential and get compensated right.

In this episode you will learn:

• The massive gender disparity in men’s & women’s speeches - 1:57
• How relatable moments connect speakers to audiences - 6:28
• How to get higher rates for your speaking engagements - 11:20
• What else to ask for if you can’t get the rate you want - 13:51
• How optimize your LinkedIn profile to find niche audience for speaking gigs - 17:50
• How to turn 1 speaking gig into 5 - 17:50
• The exact things to say in negotiations - 19:15
• How to get referrals from other speakers - 25:26
• How to develop an empowering personal brand - 30:09

- Get On Camera with Kim’s brand new

I actually hate the term ‘personal brand’ - I even wrote an article about it for Fast Coampny! But you do have to put yourself out there and build a professional presence because it will; bring in leads and clients!

Make sure to subscribe to hear every Friday 5-minute marketing master class! And Wednesdays are inspirational founders!

In this 5 minute episode, you will learn:

• The top 3 things to build your personal brand
• How to get rid of the negative self-limited beliefs stopping your growth!
• 1 thing you can do today to get more content out of the same amount of time! (more with less - hooray!)
  

Kim’s 7-Day On Camera Challenge

Tips to Go From Camera Shy to Camera Shine

Related Episodes I mentioned:

Building a Personal Brand with Money With Katie

HerFirst100k on What to Keep Personal on Social Media & Funnels!

Dr. Noa Sterling shares her experience as an OB-GYN, working ‘part time’ at 40 hours during her pregnancy changed her career. She shares how intense back-to-back 24 hour shifts while pregnant led her to leave her ob-gyn practice and create a platform helping parents across the country.

This conversation is deeply personal to me, as navigating the complex journey of pregnancy and post-partum while managing the demands of a high-pressure career was a challenge for me, as it is for so many women. Dr. Noa Sterling shares her experience as an OB-GYN and her bold decision to form a platform to help parents and serve the critical need to create better holistic support systems for expectant parents. It was inspiring to hear how she transformed her challenges into Sterling Parents, a platform addressing gaps in traditional reproductive care through detailed, compassionate, and evidence-based resources.

We bonded over balancing the delicate nuances of professional obligations and personal well-being. For me it led me to a pivotal decision: to step away from the corporate world and forge my own path. It was a move driven by the necessity to reclaim my health and prioritize my family, underscoring the importance of self-care during such a transformative phase.

In our conversation, we explored the role of accurate, accessible information and community support in alleviating the often-overwhelming mental load associated with pregnancy and postpartum phases. It was a heartfelt reminder of the profound impact of understanding and empathy in healthcare. As I listened to Dr. Sterling, I was reminded of my own journey towards embracing authenticity and the power of sharing our true experiences. This episode reaffirmed my commitment to honesty and openness, both in my professional endeavors and in supporting others navigating similar paths.

In this episode you will learn:

• How to address pregnancy mental load and support needs - 7:46
• Tools for preemptive pregnancy education to reduce mental load - 19:04
• How she built a huge social media following...