As we wrap up this year I wanted to reflect on some of my guests best tips to help you kick off your 2025 entrepreneurial goals. These powerhouse guests are Tori Dunlap, Jess Ekstrom, Brad Zomick, Gemma Bonham-Carter and Rachel B. Lee, who share their expertise on building a personal brand, growing your LinkedIn following, securing speaking engagements, and scaling online courses. Whether you're looking to boost your email subscriber base or fine-tune your LinkedIn strategy, this episode is your holiday gift of entrepreneurial wisdom—perfect for gearing up for 2025 and beyond. Don't forget to subscribe for more tips and join me on Instagram, LinkedIn, or YouTube for ongoing advice on becoming a thought leader!

In this episode you will learn:

• How to use email marketing strategies to create a dedicated subscriber base. - 3:02
• How to build meaningful connections and leverage them for growth - 6:17

Happy New Year! As you resolve to market your business, how exactly you will implement your plan is crucial! Starting off the new year with time saving skills is the best way to keep from getting frustrated with your content creating tasks. Efficiency is the key to executing on all those ideas - and not taking so much time away from running your business! This week's bonus tips are here to help self-employed professionals effectively manage their time and increase productivity for the year 2025. As you start to organize - message me when you use these tips on Instagram or LinkedIn!

In this quick bite-sized bonus solo episode you will learn:

• How to schedule specific time blocks for similar marketing tasks to enhance productivity and focus, such as batching video creation and caption writing.
• The importance of completing marketing tasks fully, from creating content to posting it, to ensure that efforts translate into visible results.
• How to utilize the "like with like" principle to streamline tasks, making it easier to maintain momentum and efficiency when working on similar activities.
  

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

Grab the freebies:

Grab my Free Tips to Take Your Videos from Mediocre to Magnetic to Attract More Clients

Connect with Kim Rittberg on Instagram

Today we have the dynamic Drea Okeke, known to her 6 million followers as @drea_knowsbest. A Nigerian American content creator recognized by Forbes 30 Under 30 and New York Magazine’s The Cut, Drea brings a unique blend of cultural richness and personal authenticity to her work. Her story begins as an engineer Lowe's, which enabled her to start her dual career as an engineer and content creator. Drea shared how her childhood passion for capturing moments on camera evolved into creating engaging content on platforms like Vine and TikTok. Even early in her career, she managed to integrate her vibrant personality and cultural roots, eventually growing a substantial following of 700,000 on Vine but then facing setbacks like losing those 700,000 followers in 2017.

What truly resonated with me were Drea’s insights into her transition from engineering to full-time content creation. She experienced pressure from her Nigerian family to pursue traditional careers (like so many of us First Gen folks do) and explains how she balanced these expectations with her passion for storytelling and humor. Her strategic approach to content creation, finding balance and advancing her skills through improv classes, and engaging with her audience through comments rather than likes, all underscored her thoughtful and genuine approach to her work. Reflecting on our shared experiences and immigrant backgrounds, we discussed how humor and authenticity have been pivotal in our respective careers. Drea’s recent endeavors, like the launch of her card game Sabi Slangs, demonstrated her entrepreneurial spirit and commitment to cultural representation. It was an enriching conversation filled with valuable lessons on following your heart, strategically pursuing your goals, and investing in your personal brand.

In this episode you will learn:

• Her thoughtful and intentional journey to leaving her full time job - 5:06
• How improv comedy helped her be a better host & creator - 10:10