On The Business Show on Marlow FM on 19th Dec 2024, my guests were web developer David Horne and sustainable & circular fashion copywriter Saf Allaf, who joined me to talk about their work, and to discuss a range of business news stories.

I played two songs for Hilary, as it was a special day. First was “Boys Don’t Cry" by The Cure - listen at https://youtu.be/ForJZO7ne3w?si=nhUW84w5Szrmqx76

David then spoke about Kehorne, explaining the difference between a web designer and a web developer. We also talked about the business they recently bought, and the work being done to ensure their inherited clients are happy, and about why AI won’t be doing his job for him!

Connect with David via https://www.linkedin.com/in/davidkehorne/ and his website is https://kehorne.co.uk/.

Saf then spoke about her work as a copywriter for sustainable and circular fashion, starting by covering off what that actually is. That conversation got quite deep, because it’s an important topic! And that’s why she does what she does – because she wants to make a difference. She also spoke about Saf’s Swap Shop, which you can find out about at https://www.instagram.com/safsswapshop/.

For more on Saf see https://www.linkedin.com/in/safiya-allaf/ and her website is at https://www.safiyaallaf.com/.

David’s music choice was Paul Simon with “That’s Why God Made the Movies”, because it’s from his favourite album, and because Douglas Adams listened to it while writing “Hitchhiker’s Guide to the Galaxy”. Listen at https://youtu.be/YjEqEHTgXLk?si=muj41Qdym8-fOzsJ .

The business news story chosen for us by Saf was https://www.theguardian.com/business/2024/dec/01/charity-supermkt-to-open-more-pop-ups-amid-rising-demand-for-secondhand-clothes - a great example of how collaboration within business benefits all of those involved.

We then played Saf’s choice of music, “Casio” by Jungle, because she uses it as a pick-me-up and because the dancing in the video is incredible. See it at https://youtu.be/7nJRGARveVc?si=_j1tzbhfRifW-x8b .

David then chose for us https://www.bbc.co.uk/news/articles/c390zve2ejzo - showing how a French company is investing in the UK.

We finished with a story that I found at https://www.bbc.co.uk/news/articles/c3rq8dg77lwo - is this the first example of employees going on strike because they want to keep working from home?

The last song is a great song for a special lady – “Nothing Compares 2u” by Sinead O’Connor - hear it at https://youtu.be/0-EF60neguk?si=_1qEiyxiVMoRbeHh .

Connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.

Today’s episode of The Enterprise Doctor Business Show features my guest Jo Caruana.

Jo is the dynamic Founder and CEO of the Finesse Group, a global communications and PR company dedicated to amplifying the voices of mission-driven small-to-medium-sized businesses and professionals. Passionate about supporting brands that strive to make a positive impact, she and her all-female team specialise in human-to-human marketing, leveraging current trends to maximise client resources from their bases in the UK, US, and Malta.

Jo started talking about the work of the Finesse Group, including what’s special about them. That includes the human connection and the rapport they generate with clients – that’s where AI can never win!

We then moved on to talk about how we can build genuine relationships in a digital world. It’s about capturing someone’s attention and then convincing them that you’re someone they want to work with. But how and where do you make that happen?

Jo mentioned StoryBrand – you’ll find it at https://storybrand.com/ .

You can connect with Jo at https://www.linkedin.com/in/jo-caruana-content/and her website is at https://byfinessegroup.com/ .

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.


To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

And my website is at https://enterprisedoctor.co.uk/.

On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!


And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

These words and the content of the podcast are © Enterprise Doctor 2024.

My guest in today’s episode of The Enterprise Doctor Business Show, is Safiya Allaf, creative copywriter and content strategist, specialising in sustainable and circular fashion.

We all know what copywriting is, but I started by asking Saf to explain the other terms! For info on the land fill site she mentions, see https://www.nationalgeographic.com/environment/article/chile-fashion-pollution and the stat is that last year’s tally was 46 million tons, according to Chilean customs statistics.

We went on to discuss ethical marketing, as opposed to the ethics of products. It’s about championing authenticity and transparency and having a genuine connection with your target audience. And where does greenwashing fit?

You can connect with Saf at https://www.linkedin.com/in/safiya-allaf/ and her website is at https://www.safiyaallaf.com/ .

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.


To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

And my website is at https://enterprisedoctor.co.uk/.

On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!


And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

These words and the content of the podcast are © Enterprise Doctor 2024.