We all know that it’s so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones.

It's a great episode, as Nadine shares insights on:

• How to create personalised customer experiences
• Using tools for personal video messages
• Automating customer touchpoints with email marketing platforms.
• The value of referral partner programs
• How AI is impacting freelance copywriters
• How freelancers can position themselves as strategic partners rather than transactional vendors

Listen to Nadine's podcast, What Would They Do here: https://podcasts.apple.com/au/podcast/what-would-they-do-the-customer-experience-podcast/id1796323283

Connect with Nadine at www.candocontent.com

In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis.

Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPT, to streamline marketing tasks for freelancers.

He explains:

• the practical steps to creating a custom GPT
• how it can maintain consistent client communication
• how it can give feedback on your copy to ensure it is on-brand
• how it can help freelancers focus on high-value creative tasks
• the ethical considerations of AI use and the importance of human connection in an increasingly automated world

Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevenlewissydney/

Find Lynne www.lynnetestoni.com
Find Rachel www.rachelsmith.com.au
Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal.

She also shares:

• Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63
• When and why you should use an agent
• How to have your manuscript discovered within the slush pile
• Why you need to read widely in order to write well
• Whether you need a public profile to secure a book deal
• If you can make a good living as a novelist
• When and if self-publishing is worth it

Connect with Juliet via LinkedIn: https://www.linkedin.com/in/juliet-rogers-84598328/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

In this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morell.

Nikita, a copywriting and messaging strategist specialising in architecture, discusses the value of finding a niche, the benefits of having a focused clientele, and her journey from big brand marketing to freelancing for architects.

She shares insights on:

• managing projects
• using AI tools for copywriting,
• strategies for building and maintaining a strong client pipeline.
• the importance of storytelling in newsletters
• and leveraging technology such as Clickup and ActiveCampaign to streamline workflow

Connect with Nikita via LinkedIn, or through her website at https://nikitamorell.com/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

• How she grew her Instagram following to 80k
• Why she feels it's important to be authentic on social media
• Staying visible in the industry
• Her experiences with TV commentary and event hosting
• The evolution of celebrity culture
• The reality behind the glamour
• Navigating multiple income streams
• Competing with free labour
• The hustle of freelance writing

Connect with Melissa on Instagram at: https://www.instagram.com/melissahoyer/

or via her website: https://melissahoyer.com/

 This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held recently. This virtual event was inspiring and useful and featured speakers from all across the world talking about how to grow a thriving freelance business without burning out.

As part of his amazing summit, Austin asked Rachel and I about our friendship and how and why we started this podcast. We first met Austin when he was the keynote speaker at the Content by Summit in 2024. We felt honoured and flattered that he asked us to be involved with his summit.

It was a great chat so we thought we would share it with our listeners. It’s almost our origin story. We talk about how a friendship-turned partnership evolved into a thriving podcast, the summit, and an unexpected SEO goldmine. From dividing tasks based on complementary strengths to navigating conflict without contracts, we share how we found success - and still remained friends.

Connect with Austin L. Church through his Freelance Cake website: https://www.freelancecake.com/

And his community at: https://www.freelancecake.com/community

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

• Her journey in journalism
• Her efforts to increase female representation in financial advising
• Setting up multiple bank accounts for effective cash flow management
• The significance of emergency funds
• Superannuation for freelancers
• Plus tips on raising prices and handling financial anxiety

Connect with Julia via LinkedIn https://www.linkedin.com/in/julia-newbould-44454712/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co