This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held recently. This virtual event was inspiring and useful and featured speakers from all across the world talking about how to grow a thriving freelance business without burning out.

As part of his amazing summit, Austin asked Rachel and I about our friendship and how and why we started this podcast. We first met Austin when he was the keynote speaker at the Content by Summit in 2024. We felt honoured and flattered that he asked us to be involved with his summit.

It was a great chat so we thought we would share it with our listeners. It’s almost our origin story. We talk about how a friendship-turned partnership evolved into a thriving podcast, the summit, and an unexpected SEO goldmine. From dividing tasks based on complementary strengths to navigating conflict without contracts, we share how we found success - and still remained friends.

Connect with Austin L. Church through his Freelance Cake website: https://www.freelancecake.com/

And his community at: https://www.freelancecake.com/community

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

• Her journey in journalism
• Her efforts to increase female representation in financial advising
• Setting up multiple bank accounts for effective cash flow management
• The significance of emergency funds
• Superannuation for freelancers
• Plus tips on raising prices and handling financial anxiety

Connect with Julia via LinkedIn https://www.linkedin.com/in/julia-newbould-44454712/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.
Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel & Lynne are chatting with Lee Elwood, an accredited editor, content writer, and copywriter.

Lee shares her freelancing journey, emphasising the value of professional networks and accreditation through the Institute of Professional Editors (IPED).

During our chat, Lee talks about:

• Different types of editing, from copy edits to structural edits and proofreading
• What IPED accreditation is and how you can achieve it
• Why she is a huge fan of networks and being active in the editing community
• How the type of work she does has evolved over the years
• Where and how she finds her clients
• How she has grown her business, without losing focus
• The impact of AI on the field

Connect with Lee via her website: https://ellwords.com.au/

or on LinkedIn: https://www.linkedin.com/in/lrellwood/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne's guest is Jenny Valentish, a journalist, author, and writing coach, joins the conversation to share her career journey from fanzines to freelancing for The Guardian. She also talks about her new book, The Introvert's Guide to Leaving the House.

Jenny dives into the importance of structured feedback in writing groups, the challenges of memoir writing, and the value of teaching practical writing tools. She also shares why she likes to be quite strict about her weekly schedule and how her six-week writing workshops provide a supportive environment for writers to improve their craft and form important connections.

Connect with Jenny via her website: https://jennyvalentish.com/ or look at her courses at https://www.valentish.net/

Details about her book: https://www.simonandschuster.com.au/books/The-Introverts-Guide-to-Leaving-the-House/Jenny-Valentish/9781923135109

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here. Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are chatting with Michelle Newell, a narrative strategist based in Melbourne/Naarm who shares her expertise on using storytelling for content strategy and branding. During our chat, we talk about:

• How freelancers can transition into thought leadership – and why they should
• Why you need a unique point of view
• How to leverage personal branding
• How to handle a fear of visibility and trolls
• How to secure speaking gigs, enhance visibility, and charge premium rates for your services

Connect with Michelle via her website: https://thestorytelling.biz/

or on LinkedIn: https://www.linkedin.com/in/michelle-newell/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.
Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week our guest is Toby Schmitz, actor, screenwriter and now novelist.

It's a fun chat, talking all things books, reading and writing.

Toby shares insights into his upbringing in his family's second-hand bookstore, his motivations for writing, how his debut novel 'The Empress Murders' came about and why he chose such an amibitious work as his debut. He delves into the creative process of adapting a play into this novel, the challenges and rewards of publishing, using palm cards to plan his novel and what he is writing next.

The Empress Murders is out in bookstores now. Follow him on Instagram https://www.instagram.com/tobymschmitz/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week we are trying something new - which might become a regular episode. We are answering questions from our listeners, using our years of experience and some of the knowledge learned doing this podcast for the last six years (thanks to all our amazing guests).

This week's questions include:

• The ethics around including past clients in future articles or commissions
• How to break up with a client
• How to pitch to a new editor or client
• How to avoid procrastination

We hope you find this discussion helpful and thanks Tracey, Stephanie, Ros and Natalie for these questions. If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

• the importance of building a personal brand
• the challenges of making oneself visible online,
• and the evolving landscape of freelancing with the rise of AI