We all know that it’s so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones.

It's a great episode, as Nadine shares insights on:

• How to create personalised customer experiences
• Using tools for personal video messages
• Automating customer touchpoints with email marketing platforms.
• The value of referral partner programs
• How AI is impacting freelance copywriters
• How freelancers can position themselves as strategic partners rather than transactional vendors

Listen to Nadine's podcast, What Would They Do here: https://podcasts.apple.com/au/podcast/what-would-they-do-the-customer-experience-podcast/id1796323283

Connect with Nadine at www.candocontent.com

In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis.

Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPT, to streamline marketing tasks for freelancers.

He explains:

• the practical steps to creating a custom GPT
• how it can maintain consistent client communication
• how it can give feedback on your copy to ensure it is on-brand
• how it can help freelancers focus on high-value creative tasks
• the ethical considerations of AI use and the importance of human connection in an increasingly automated world

Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevenlewissydney/

Find Lynne www.lynnetestoni.com
Find Rachel www.rachelsmith.com.au
Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal.

She also shares:

• Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63
• When and why you should use an agent
• How to have your manuscript discovered within the slush pile
• Why you need to read widely in order to write well
• Whether you need a public profile to secure a book deal
• If you can make a good living as a novelist
• When and if self-publishing is worth it

Connect with Juliet via LinkedIn: https://www.linkedin.com/in/juliet-rogers-84598328/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co