RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan.

If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do.

In our chat, we talk about:

• How did he get into agencies?
• How does he come up with clever one-liners?
• What's it like working on an ad campaign for a billboard?
• How do pitch meetings pan out?
• Do they often pull all-nighters?
• How can freelancers get into agencies and become indispensible?
• And is there really is a decanter of whisky on everyone's desk?

Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/

Find Rachel www.rachelsmith.com.au
Find Lynne www.lynnetestoni.com
Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week, we are starting a special summer series, repeating some of our most popular episodes. First up is our most successful episode ever - with grant writer Martina Donkers.

In an inspiring talk, Martina shares her story about finding her niche, how grant writing works and why she loves being a digital nomad - all from a hammock in regional Western Australia!

We chat about:

• How and why she decided to specialise in grant writing
• The different sorts of grants available
• What makes grant writing different
• Why the criteria really matters
• How to price this sort of work
• The realities of being a digital nomad

You can connect with Martina (and check out her latest courses) via her website: http://www.martinadonkers.com/

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage.

In this revealing episode, she talks about:

• The difference between not-for-profit and purpose-led organisations
• Where and how she finds her clients
• Why she likes project-based work and how she balances her workload
• The challenges behind 'greenwashing'
• What a Bcorp is and how she works for them
• Writing persuasive copy in the purpose-led brand space

Connect with Carmen through her website: https://carmengetit.com.au/

Find Rachel www.rachelsmith.com.au
Find Lynne www.lynnetestoni.com
Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co