How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.

In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.

*This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova.

Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.

Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to lose sight of the customer. Sydne Mullings offers her advice on driving “beautiful” customer outcomes and transforming marketing.

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

In this podcast with Dr. Charles Doyle, we explore why it’s time to flip the script and bring priorities back to client marketing. When many are veering off course, it’s time to let client-centric strategies take center stage over outdated ABM approaches.

In this episode, Chief Marketing Officer, Gurvinder Sahni, reveals how a high ‘say-do’ ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.