• The Client-Centric CMO

  • 著者： Momentum ITSMA
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The Client-Centric CMO

著者： Momentum ITSMA
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  • The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experiences driving innovation and best practices of modern marketing leadership. Whether you’re a seasoned executive or an aspiring leader, The Client-Centric CMO podcast offers a unique window into the mindset and methods of the best and brightest in the industry, providing inspiration to transform your approach and elevate your brand. Tune in to gain fresh perspectives on how today’s marketing leaders prioritize client needs in an ever-evolving landscape. Brought to you by Momentum ITSMA, creators of The Account-Based Marketing podcast. You can get in touch by emailing info@momentumitsma.com or visiting our website momentumitsma.com.
    2024
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あらすじ・解説

The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of Momentum ITSMA, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experiences driving innovation and best practices of modern marketing leadership. Whether you’re a seasoned executive or an aspiring leader, The Client-Centric CMO podcast offers a unique window into the mindset and methods of the best and brightest in the industry, providing inspiration to transform your approach and elevate your brand. Tune in to gain fresh perspectives on how today’s marketing leaders prioritize client needs in an ever-evolving landscape. Brought to you by Momentum ITSMA, creators of The Account-Based Marketing podcast. You can get in touch by emailing info@momentumitsma.com or visiting our website momentumitsma.com.
2024
マーケティング マーケティング・セールス 経済学
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エピソード
  • Ricoh: From products to partnerships – a client-led transformation

    Ricoh: From products to partnerships – a client-led transformation
    2025/04/03

    How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.
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    29 分
  • Client-centric growth strategies: A roadmap for CMOs

    Client-centric growth strategies: A roadmap for CMOs
    2025/03/20

    In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.
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    30 分
  • AWS: Building the client-obsessed teams of tomorrow

    AWS: Building the client-obsessed teams of tomorrow
    2025/02/07

    *This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova.

    Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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    42 分

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