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  • The Latino Freeze is making waves—but it’s not without fallout

    The Latino Freeze is making waves—but it’s not without fallout
    2025/05/21

    In this episode, we unpack the ripple effects on employees, minority-owned brands, and retailers caught in the crosshairs—because economic resistance is powerful, but it’s not always clean. We also explore ways to minimize the impact on small businesses while maximizing the pressure on the brands targeted through economic activism.

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    39 分
  • Exploring the Latino Freeze Movement from a Consumer Lens

    Exploring the Latino Freeze Movement from a Consumer Lens
    2025/05/01

    Latinos aren’t staying silent—they’re redirecting their dollars. In this episode, we unpack the Latino Freeze movement, the values driving economic activism, and the brands feeling the pressure. From backlash against Target to rising trust in brands like Costco and H-E-B, we explore who’s earning Latino loyalty—and who’s losing it.
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    40 分