『The Chingona Chair』のカバーアート

The Chingona Chair

The Chingona Chair

著者： The Chingona Collective
無料で聴く

このコンテンツについて

Latinos are driving the economy. The Chingona Chair teaches brands to connect and profit with culturally-rooted strategies, not clichés. Hosted by three Latina founders with decades of experience in brand marketing, corporate strategy, retail execution, and consumer insights, we highlight what companies are doing right and where they're missing the mark with Latino consumers—and why it matters to the bottom line.

2024 社会科学 経済学
エピソード
  • The Latino Freeze is making waves—but it’s not without fallout

    The Latino Freeze is making waves—but it’s not without fallout
    2025/05/21

    In this episode, we unpack the ripple effects on employees, minority-owned brands, and retailers caught in the crosshairs—because economic resistance is powerful, but it’s not always clean. We also explore ways to minimize the impact on small businesses while maximizing the pressure on the brands targeted through economic activism.

    続きを読む 一部表示
    39 分
  • Exploring the Latino Freeze Movement from a Consumer Lens

    Exploring the Latino Freeze Movement from a Consumer Lens
    2025/05/01

    Latinos aren’t staying silent—they’re redirecting their dollars. In this episode, we unpack the Latino Freeze movement, the values driving economic activism, and the brands feeling the pressure. From backlash against Target to rising trust in brands like Costco and H-E-B, we explore who’s earning Latino loyalty—and who’s losing it.
    続きを読む 一部表示
    40 分

The Chingona Chairに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。