• The Business of You with Rachel Gogos

  • 著者： Rachel Gogos
  • ポッドキャスト

The Business of You with Rachel Gogos

著者： Rachel Gogos
無料で聴く

  • サマリー

  • This podcast will help you turn your big idea into a thriving business by using your personal brand to build the business of your dreams. Each week I’ll talk with leaders of all kinds of businesses, exploring how they launched and grew their companies and organizations. Behind every successful business is an epic journey—one that can serve as a roadmap to help you grow. The Business of YOU is all about frank conversations and unique business wisdom for the entrepreneur. It’s a chance to tune into the story behind the brand and uncover the path of those who walked the road before you.
    2022
    続きを読む 一部表示

あらすじ・解説

This podcast will help you turn your big idea into a thriving business by using your personal brand to build the business of your dreams. Each week I’ll talk with leaders of all kinds of businesses, exploring how they launched and grew their companies and organizations. Behind every successful business is an epic journey—one that can serve as a roadmap to help you grow. The Business of YOU is all about frank conversations and unique business wisdom for the entrepreneur. It’s a chance to tune into the story behind the brand and uncover the path of those who walked the road before you.
2022
続きを読む 一部表示
エピソード
  • 198 | The Leadership Traits Your Team Needs to See with Pattie Dale Tye

    198 | The Leadership Traits Your Team Needs to See with Pattie Dale Tye
    2024/12/24

    Did you know that employees are more likely to stay at an organization when they view their leader as empathetic?

    Of all the traits that make for great leadership, empathy is near the top of the list–and according to this week’s podcast guest, it’s going to be increasingly important for the next generation.

    Pattie Dale Tye is the Consulting COO for Stoll Keenon Ogden PLLC and a Board Member of Trilogy Health Services, LLC. Pattie Dale is also a C-suite veteran with over 30 years of experience leading companies to new heights. She spent over a decade with AT&T, leading sales and operations for the company’s largest accounts. In her time with Humana, Pattie Dale was instrumental in the company’s multibillion-dollar Large Employer Segment. She is also the best-selling Forbes Author of Ordinary to Extra-Ordinary.

    Challenges for the Next Generation of Leaders

    Any entrepreneur who led a team through the pandemic knows how difficult it can be to connect virtually. Leaders need to model behavior, and that’s much more difficult to do online. Pattie recommends meeting in person as much as possible. If that’s not possible, look for ways to bring the whole team together for virtual events.

    Another challenge is that Gen Z and millennials don’t have a lot of trust in leadership–so you need to work harder to earn their loyalty. They’re driven by purpose, autonomy, and flexibility, and they want to work for leaders who share those values. Look for ways to demonstrate those values and show that you care about them as individuals.

    Leading with Empathy and Generosity

    According to Pattie Dale, the two most important characteristics of a leader are empathy and generosity. You need to know the people you’re leading and understand where they're coming from. Let them know that you’re invested in their success and that they can come to you when they need support.

    As for generosity, focus on giving back to your team. Replace a “survival of the fittest” mentality with generosity. If someone is struggling, offer to help. Make yourself available. Being approachable can help you get the best of everyone.

    Enjoy this episode with Pattie Dale Tye…

    Soundbytes

    14:00-14:26
    “When it’s a customer with a problem that I can help solve in a way that helps that entity flourish, it just lights me up, because you know that had a multiplier effect–that didn't just help that person, that executive that day, or that leader that day, that allowed them to feed many, many families and to grow business in a much more expansive way.”

    18:46-19:24
    “We need to be leading with empathy right now. And I love to say you need to be leading with generosity. You need to get to know the people you’re leading and understand where they're coming from and why they have the notions about leadership they do, because we understand that 50% of the Gen Z's don't have respect nor trust in leadership, and we need to. We need to get to the root cause and let them know that you have as much vested in their success as hopefully they have in their own success.”

    Quotes

    “I was very ordinary until I learned what might make me extraordinary.”

    “As long as I'm helping solve a problem and release energy to the universe, I'm a happy camper.”

    “Stop coming to work in a survival mode and come to work in a giving mode.”

    “If you're not an approachable leader, you're not going to get the best out of your people.”

    Links mentioned in this episode:

    From Our Guest

    Visit Pattie’s website: http://pattiedaletye.com

    Connect with Pattie on LinkedIn: https://www.linkedin.com/in/pattie-dale-tye/

    Connect with brandiD

    Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/

    Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
    続きを読む 一部表示
    33 分
  • 197 | Growing Your Business in Less Hours with Rodric Lenhart

    197 | Growing Your Business in Less Hours with Rodric Lenhart
    2024/12/17

    Do you ever feel like there just aren’t enough hours in the day? As a business owner, your to-do list is virtually never-ending. But what if you could grow your business faster by doing less? Today’s podcast guest is proof that it’s possible.

    Rodric Lenhart is a lifelong entrepreneur, multi-best-selling author, and sought-after speaker. Over the last 30 years, he’s built several multi-million dollar companies in both the product and service industries. Having traveled to more than 50 countries across six continents, Rodric brings a unique worldview and a deep appreciation for freedom. All profits from his book Million Dollar Flip Flops are donated to his foundation, Send a Student Leader Abroad, with the goal of sending one million kids on life-changing trips.

    Build Your Business Around Your Life

    Like most successful business owners, Rodric is very protective of his time. He wakes up in the sun and has a structured morning routine, after which he works from around 10:00 to 3:00 pm. It’s important for him to leave empty space on the calendar for reading, writing, and introspection. That quiet time is crucial for developing the business. When you’re busy all day everyday, that leaves little room for new ideas.

    If you’re trying to find your ideal daily routine, ask yourself what you want your day to look like a year from now–then build a business that fuels that, instead of the other way around.

    Advice for New Entrepreneurs

    Rodric has two pieces of advice for new entrepreneurs: the first is to turn off social media. Forget what everyone else is doing and focus on your business and your customers. Don’t get lost in the comparison game.

    Second, try to avoid Shiny Object Syndrome. It’s easy to get sucked into the newest app or strategy, but successful businesses are built on the basics. Be willing to pick up the phone and have conversations with people. Figure out what your target audience wants and needs, then give it to them. Let them tell you what they want, instead of trying to impose your ideas on them. Listen and learn.

    Enjoy this episode with founder Rodric Lenhart…

    Soundbytes

    11:29-11:51
    “I’m very protective of my time. I haven't set an alarm in probably 15 years. I wake up with the sun. I have a very set morning routine, and I try to work between around 10:00 and 3:00 every day. And I make a lot of time for reading and introspection and writing and developing the business, not just being busy all the time.”

    21:10-21:36
    “It’s shiny object syndrome, the next cool app or program, the next customer acquisition method. That's not what's going to give you a successful business. It's back to the basics. It's having conversations with people. It's being willing to pick up the phone. It's learning what do they want, what do they need? That's how you know what to give them, versus thinking you have this idea of what to give them.”

    Quotes

    “The bulk of my financial abundance came from the ability to change course.”

    “What do you want your day to look like a year from now? And let's build a business that feeds that, not the other way around.”

    “Why write a book? Well, it's to help people who are in the same situation I might have been in 20 years ago.”

    “Ultimately, it all comes from a place of service. And I think if we aren't wired that way to start, none of the other things fall into place.”

    “I don’t know what chapter two looks like, but I know I can't see it while I'm in the middle of chapter one.”

    Links mentioned in this episode:

    Million Dollar Flip Flops: http://www.milliondollarflipflops.com/

    Connect with Rodric on LinkedIn: https://www.linkedin.com/in/rodriclenhart/

    Connect with Rodric on Instagram: https://www.instagram.com/rodriclenhart/

    Connect with brandiD: Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/

    Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/
    続きを読む 一部表示
    35 分
  • 196 | A New Approach to an Old Business Model: How Cigar Entrepreneur Michael Herklots Built a Successful Brand on a Tight Budget

    196 | A New Approach to an Old Business Model: How Cigar Entrepreneur Michael Herklots Built a Successful Brand on a Tight Budget
    2024/12/10
    Marketing your business on a budget? In this episode, Michael Herklots shares how he used the power of storytelling and personal branding to build his luxury cigar business from the ground up. Michael has worked in the Premium Cigar Industry since 1999. He served as Vice President of Nat Sherman International, responsible for creating and maintaining the company’s portfolio of premium cigars, pipe tobaccos, and accessories. Most recently, he is the co-founder of Ferio Tego, which has been named the “Brand of the Year” by Cigar Dojo and “New Company of the Year” by Halfwheel. Michael is a Certified Master Tobacconist by Tobacconist University and a thoughtful business leader with 20 years of experience in specialty retail and wholesale luxury goods. The Power of Storytelling When Michael and his co-founder decided to launch a cigar company during COVID-19, there was no shortage of obstacles. Aside from the challenge of selling cigars during a respiratory pandemic, they also had limited capital. Without the budget to hire a marketing team or ad agency, they leaned on something more powerful: their story. Over and over again, they told the story of Ferio Tego, their backgrounds in the cigar industry, and their vision for the brand. Both Michael and his co-founder Brendon Scott had plenty of connections in the cigar world, but they took a unique approach to every conversation. Every time they met with a potential partner, they would lean into different aspects of their story. For instance, smaller companies were more likely to relate to their story of bootstrapping the business from the ground up, while larger companies wanted to see the data and volume. Innovate the Process, Not the Product In today’s fast-paced world, many companies shift their marketing and add new products every week–but ultimately, that hurts your brand recognition and makes it harder for retailers to sell your products. The more consistent you stay, the greater the chance consumers will start to relate to and remember your brand. While the Ferio Tego brand is consistent, Michael is constantly innovating other aspects of the business. He and his co-founder have taken a unique approach in partnering with other cigar companies. They now have factories in multiple countries without the overhead of managing their own warehouses. Enjoy this episode with founder Michael Herklots… Soundbytes 17:46-18:30 “New businesses, we don’t have a marketing budget, we don’t have an advertising agency. We don't have four people who are building decks on what is Ferio Tego and what isn't Ferio Tego and creating all of those thoughtful pyramids. Who has time for that? We're fighting for our lives every day, trying to get another sale. And so what we lack in that sophisticated, deep infrastructure of brand, we have what a lot of those departments crave and try to create which is the absolute authentic story of time served and process and how we do things.” 19:20-19:37 “What they are trying to do is to create brands that feel authentic, whereas we have, just as a consequence of being a small startup, we're creating a brand that is authentic. What you see is what you get.” 27:09-27:37 “As a Brand Builder and a storyteller, it's incumbent on me to tell the same story over and over and over again consistently, so that you as a retailer, can tell the same story over and over to your consumers. The consumers can learn that story and share it with their peers, and by the time they learn it, they can catch back up with the brand, and we're still singing the same song. We've abandoned that in so many industries.” 54:04-54:50 “There are times when you look at something that just seems so overwhelming, whether it's something as small as playing a gig, or something as big as launching a company. And to get over the hump of it, I have to believe that the opportunity and the idea and the consideration–all of the work has been done for a reason. All those opportunities are lined up for a reason and therefore I have to have faith that this is meant to be.” Quotes “They’re trying to create brands that feel authentic, whereas we, as a consequence of being a small startup, are creating a brand that is authentic.” “As a Brand Builder and a storyteller, it's incumbent on me to tell the same story over and over and over again consistently.” “It’s become innovative to go back to building the brand.” “It's probably naive to think that it's possible to be everything to everyone. What I try to do is be something to everyone.” “I don't know anyone who would consider themselves an expert. Even the most famous, most successful are still practicing all the time.” “You have to live within what's authentic to you and let your audience find you.” Links mentioned in this episode: Learn more about Ferio Tego cigars: https://www.feriotego.com/ Connect with Michael on LinkedIn: https://www.linkedin.com/in/...
    続きを読む 一部表示
    57 分

The Business of You with Rachel Gogosに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。