Do you ever feel like there just aren’t enough hours in the day? As a business owner, your to-do list is virtually never-ending. But what if you could grow your business faster by doing less? Today’s podcast guest is proof that it’s possible.

Rodric Lenhart is a lifelong entrepreneur, multi-best-selling author, and sought-after speaker. Over the last 30 years, he’s built several multi-million dollar companies in both the product and service industries. Having traveled to more than 50 countries across six continents, Rodric brings a unique worldview and a deep appreciation for freedom. All profits from his book Million Dollar Flip Flops are donated to his foundation, Send a Student Leader Abroad, with the goal of sending one million kids on life-changing trips.

Build Your Business Around Your Life

Like most successful business owners, Rodric is very protective of his time. He wakes up in the sun and has a structured morning routine, after which he works from around 10:00 to 3:00 pm. It’s important for him to leave empty space on the calendar for reading, writing, and introspection. That quiet time is crucial for developing the business. When you’re busy all day everyday, that leaves little room for new ideas.

If you’re trying to find your ideal daily routine, ask yourself what you want your day to look like a year from now–then build a business that fuels that, instead of the other way around.

Advice for New Entrepreneurs

Rodric has two pieces of advice for new entrepreneurs: the first is to turn off social media. Forget what everyone else is doing and focus on your business and your customers. Don’t get lost in the comparison game.

Second, try to avoid Shiny Object Syndrome. It’s easy to get sucked into the newest app or strategy, but successful businesses are built on the basics. Be willing to pick up the phone and have conversations with people. Figure out what your target audience wants and needs, then give it to them. Let them tell you what they want, instead of trying to impose your ideas on them. Listen and learn.

Enjoy this episode with founder Rodric Lenhart…

Soundbytes

11:29-11:51
“I’m very protective of my time. I haven't set an alarm in probably 15 years. I wake up with the sun. I have a very set morning routine, and I try to work between around 10:00 and 3:00 every day. And I make a lot of time for reading and introspection and writing and developing the business, not just being busy all the time.”

21:10-21:36
“It’s shiny object syndrome, the next cool app or program, the next customer acquisition method. That's not what's going to give you a successful business. It's back to the basics. It's having conversations with people. It's being willing to pick up the phone. It's learning what do they want, what do they need? That's how you know what to give them, versus thinking you have this idea of what to give them.”

Quotes

“The bulk of my financial abundance came from the ability to change course.”

“What do you want your day to look like a year from now? And let's build a business that feeds that, not the other way around.”

“Why write a book? Well, it's to help people who are in the same situation I might have been in 20 years ago.”

“Ultimately, it all comes from a place of service. And I think if we aren't wired that way to start, none of the other things fall into place.”

“I don’t know what chapter two looks like, but I know I can't see it while I'm in the middle of chapter one.”

Links mentioned in this episode:

Million Dollar Flip Flops: http://www.milliondollarflipflops.com/

Connect with Rodric on LinkedIn: https://www.linkedin.com/in/rodriclenhart/

Connect with Rodric on Instagram: https://www.instagram.com/rodriclenhart/

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