In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021.

Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.

In this episode, hear Sarah & Paula share:

• 📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.
• 📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.
• ⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.

e.l.f. has emerged as one of the boldest brands investing in women’s sports.

From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans.

In this episode, Patrick shares:

• 🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.
• 🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more.
• 💬 Why it’s essential that brands get in the game & invest in women’s sports.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.

The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.

In this episode, Laura shares:

• How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.
• Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.

…AND why women’s sports have so much room for growth.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #155 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dr. Rebecca Heiss and Leigh Irwin, the co-founders of GameChanger, which is a movement dedicated to keeping women involved in sports throughout their lives.

Rebecca & Leigh created GameChanger to help women connect, continue to play basketball, and make a lasting impact on their communities.

Through their flagship initiative, Holding Court, they provide spaces for women to play basketball in a supportive & inclusive environment, welcoming women of all ages & skill levels to connect and play.

In this episode, hear Rebecca & Leigh share the inspiring founding story behind GameChanger, and why they are on a mission to keep adult women in the game.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.

In this episode, Anna shares:

• 📱 Why digital access is critical to growing women’s sports fandom.
• ⚽ How VICTRA is organizing the women’s soccer ecosystem.
• 🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.

…AND why now is the perfect time to invest in women’s sports tech.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).

For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA.

The mission of the WNBPA is to leverage the collective wisdom and vision of WNBA players and fully commit to affirming, defending, and advancing player interests on and off the court.

Terri has dedicated her career to advocating for women athletes, fighting for fair wages, better working conditions, and sustainable growth within the business of women’s sports.

In this episode, Terri shares:

• 💪The importance of collective bargaining and the WNBPA’s fight for fair compensation and protections.
• 💰The need for more investment into every aspect of women’s sports.
• ⚡️Why the mantra of current CBA negotiations is, “It’s business.”

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.

Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty and body image.

In this episode, Jodi shares:

• The story behind founding a toy company that fought against harmful gender stereotypes.
• Why she wrote her new book, “More Than a Doll” to spark change beyond the toy aisle.

…and what it takes to build a purpose-driven brand that empowers young girls through sports.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #151 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Victoire Cogevina Reynal, the co-CEO of Mercury13, which is a pioneering investment group on a mission to unleash the commercial potential of women’s football across the globe.

Mercury13 is actively building a portfolio of women’s football clubs and working to prove that women’s football isn’t just good sport; it’s good business.

In this episode, Victoire shares:

• 🌍 How Mercury13 is building Europe’s next generation of super clubs.
• 💸 Why financial independence is critical to sustainable growth.
• ⚽ What they’ve learned from their first acquisition of F.C. Como Women.

…and why she believes women’s sports might just be the most powerful gender equality movement in history.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop