In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.

TOGETHXR is a women’s sports media platform that was co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird back in 2021.

Since its founding, TOGETHXR has redefined how women athletes are covered, celebrated, and amplified in culture.

In this episode, hear Sarah & Paula share:

• 📺 How TOGETHXR is taking women’s sports content beyond just stats & scorelines.
• 📈 The story behind their iconic “Everyone Watches Women’s Sports” shirt & campaign.
• ⚡️Why women’s sports is one of the most exciting & positive investment opportunities in the world.

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In episode #157 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Patrick O’Keefe, the Chief Integrated Marketing Officer at e.l.f. Beauty.

e.l.f. has emerged as one of the boldest brands investing in women’s sports.

From hockey to racing to wrestling, Patrick and his team at e.l.f. are doing it differently, and showing up in underserved spaces to rewrite the playbook for how brands connect with women athletes & fans.

In this episode, Patrick shares:

• 🌍 Why e.l.f.’s approach is rooted in purpose, equity, and cultural disruption.
• 🏁 Why they’ve diversified their women’s sports portfolio to include soccer, wrestling, racing, hockey and more.
• 💬 Why it’s essential that brands get in the game & invest in women’s sports.

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In episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.

The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.

In this episode, Laura shares:

• How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.
• Insights into women’s sports fan behavior, including how 70% of WNBA ticket buyers are women.

…AND why women’s sports have so much room for growth.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop