In this episode of The Business Blueprint, Dan Cuneo is joined by Melone Hatley's Client Acquisition Manager, Robert King, and they dive deep into the world of sales training and client acquisition, specifically within a law firm setting.

Drawing on Robert’s experience leading the sales and intake department at Melone Hatley, they explore how legal professionals can build stronger client relationships through effective team development, communication, and intake strategies.Whether you're in legal services or another industry, this episode offers actionable insights on sales strategy, follow-up techniques, and objection handling that can help elevate your business development efforts.

In this continuation of The Business Blueprint, Charles Hatley, Dan Cuneo, and Rebecca Melone pick up where they left off, zeroing in on the power of truly understanding your client avatars. Discover how to step into your customers’ world—identifying local nuances, leveraging market research, and gathering ongoing customer insights—to refine your marketing strategies and drive business development.

This episode unpacks practical tactics for targeting the right audience and building lasting client relationships, from crafting an exceptional customer experience to measuring client engagement through retention rates.

Learn why explaining the “why” behind your targeting decisions boosts buy-in, how to harness team feedback for sharper market research, and the blueprint for creating a scalable, repeatable model that fuels business growth.

In this episode of The Business Blueprint, Charles Hatley, Rebecca Melone, and Dan Cuneo explore the art and strategy of marketing for service-based businesses. They unpack the essential steps to define your ideal client avatar, streamline your client intake process, and optimize marketing strategies to boost client acquisition and ensure a strong return on investment (ROI).

The conversation highlights common marketing pitfalls and how to avoid them, from the importance of niche marketing to the power of data-driven decision-making.

Discover why not every client is the right fit for your business, how to filter out ineffective marketing tactics, and the value of simplifying your intake process to create a seamless client experience.