You cannot build a brilliant brand on guesswork. And yet, so many people try.

In this episode of The Brilliant Brand Podcast, we’re digging into one of the most overlooked tools in branding: customer interviews.

I’ll start with a story from my kitchen table (yes, it involves kids and dinner), and then we’ll connect the dots between real feedback and powerful messaging.

You’ll learn:

✅ Why assuming things about people weakens your brand

✅ How to ask open-ended questions that reveal emotion

✅ A 5-step process for insightful customer interviews

✅ How to use feedback for messaging that actually converts

Whether you’re launching, pivoting, or refining your brand, this episode will help you stop assuming—and start listening.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Sonia’s LinkedIn profile: http://linkedin.com/in/freshsparks/
• Episode 5 - https://freshsparks.com/5

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: https://feshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com

What do you stand for and believe in? In this episode of The Brilliant Brand Podcast, we dive into crafting a brand purpose statement that actually means something.

You’ll learn two simple, plug-and-play formulas to articulate your purpose with clarity and confidence, plus hear real-world examples—including how one big-name brand has successfully carried the torch of its Founder.

If you’ve been struggling to put your brand’s deeper “Why” into words, this is your moment.

Walk away with a powerful statement that can guide decisions, inspire your audience, and anchor your business for long-term impact.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Episode 3 - From Blurry to Brilliant: Focusing on Your Purpose Clearly
• Patagonia purpose

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand

Get it here: https://feshsparks.com/guide

💬 Let’s Connect:

LinkedIn: Sonia Chopra Instagram: @freshsparks Learn more: https://freshsparks.com

We’re continuing our journey into the heart of brand purpose—and things get deep (in a good way). If you’ve ever struggled to clearly define why your brand exists beyond making money, this is the conversation you’ve been waiting for.

We explore how your brand purpose acts like a lens—helping you see both the big picture and the tiny details that matter most when building a magnetic business. I also walk you through Simon Sinek’s Golden Circle and reverse-engineer your “Why” using 7 thought-provoking questions to help uncover the clarity that’s already within you.

If you’ve ever squinted at a business decision and thought, “Am I doing this right?”—this episode is your prescription.

Because when you’re in focus, you’re leading with intention.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Simon Sinek Golden Circle
• Blog post: Brand Purpose: How to Find Your Why With 7 Powerful Questions
• Donald Miller’s StoryBrand book

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts.

Stay Brilliant. ⚡

Let’s work together!

Schedule a discovery call: freshsparks.com

DM me on Instagram: @freshsparks

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The Ultimate Guide to Building Your Brand

Get it here: freshsparks.com/guide

* * * CONNECT WITH ME * * *

LinkedIn:

https://linkedin.com/in/freshsparks/

Instagram:

https://instagram.com/freshsparks