Want Brilliant Brand Messaging? Start Talking to People
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Want Brilliant Brand Messaging? Start Talking to People
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You cannot build a brilliant brand on guesswork. And yet, so many people try.
In this episode of The Brilliant Brand Podcast, we’re digging into one of the most overlooked tools in branding: customer interviews.
I’ll start with a story from my kitchen table (yes, it involves kids and dinner), and then we’ll connect the dots between real feedback and powerful messaging.
You’ll learn:
✅ Why assuming things about people weakens your brand
✅ How to ask open-ended questions that reveal emotion
✅ A 5-step process for insightful customer interviews
✅ How to use feedback for messaging that actually converts
Whether you’re launching, pivoting, or refining your brand, this episode will help you stop assuming—and start listening.
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Tune in now:
🍎 Listen on Apple Podcasts
🟢 Listen on Spotify
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🛠 Resources & Mentions:
- Sonia’s LinkedIn profile: http://linkedin.com/in/freshsparks/
- Episode 5 - https://freshsparks.com/5
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Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.
Stay Brilliant. ⚡
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🔥 Ready to Build Your Brand?
Schedule a discovery call: https://freshsparks.com/contact
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📖 The Ultimate Guide to Building Your Brand (FREE)
Get it here: https://freshsparks.com/guide
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💬 Let’s Connect:
- LinkedIn: Sonia Chopra
- Instagram: @freshsparks
- Learn more: https://freshsparks.com