In this episode, Matt shares his journey from professional skiing and founding Forefront Ski Brand to pioneering sustainable innovation with Checkerspot and Wnder Alpine. Learn how bio-based materials from algae are transforming ski and snowboard production, the challenges of commercialising new technologies, and the impact of earning B Corp certification. Matt also discusses future plans to expand into apparel and other industries, showcasing the versatility of algae-based alternatives.

In this episode, we chat with Dawn Boulware, VP of Social and Environmental Responsibility at Taos Ski Valley, the only B Corp-certified ski resort in the world. Dawn shares the fascinating history of Taos, from its founding by Ernie Blake in 1955 to its transformation under current ownership. We discuss the unique community and cultural heritage of Taos, the challenges of running a sustainable ski resort, and the importance of authentic purpose in business.

Learn how Dawn created her role, spearheaded Taos’s sustainability efforts, and achieved B Corp certification. We explore everything from geothermal heating and renewable diesel to supporting local businesses and balancing environmental impact with customer experience. Dawn also highlights the power of connection, community, and action to drive meaningful change in the ski industry and beyond.

If you're ready to learn how to ski responsibly, embrace local culture, and be inspired by a leader committed to doing business for good, this episode is for you. Tune in and discover why Taos Ski Valley is more than just a ski resort—it’s a movement.

In this episode, I'm joined by Leo Tsuo from Western Backcountry to talk about his journey from growing up in Boulder, Colorado, to leading a sustainable transformation in the ski and snowboard industry. Leo shares insights from his early career in renewable energy, the importance of authentic purpose in business, and how he transitioned Western Backcountry from a faith-driven brand to one rooted in sustainability.

We explore challenges in supply chain and offshore manufacturing, the difference between taking a stance and making real impact, and how businesses can do good by doing well. Leo also opens up about his path to B Corp certification and why it’s more about building community and bringing people on the journey than just crunching numbers.

With memorable wisdom like "offer a handshake, not a pointed finger," this conversation is packed with inspiration for anyone passionate about purpose-driven business.