Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are following on from our discussion last week with Ryan Griffin from Chunky Duck.

Today we are sharing 5 simple SEO strategies for small businesses who want to do a little DIY SEO over the Christmas period.

Our 5 strategies are:

1. Keyword Research – Find What Your Customers are Searching For

Keyword research is the foundation of any successful SEO strategy. It helps you understand what terms your potential customers are using to search for your products or services.

Tip: Look at competitor websites to identify keywords they’re ranking for.

2 Optimize Website Titles and Meta Descriptions

Titles and meta descriptions are the first things people see on search engine results pages (SERPs). Well-optimized titles and descriptions can significantly improve your click-through rate (CTR).

Tip: Keep your titles and meta descriptions focused on the user’s intent – what do they want to know or solve by clicking on your link?

3. Create High-Quality, Engaging Content

Google values content that is helpful, informative, and answers user queries. Creating high-quality content is one of the best ways to improve your SEO ranking and engage your audience.

Tip: Include relevant keywords in your blog titles, headings, and within the content naturally, but avoid keyword stuffing.

4. Improve Your Website’s Mobile Experience

With more people using smartphones to browse, Google considers mobile-friendliness a key ranking factor. A website that is mobile-friendly provides a better user experience and boosts SEO.

Tip: If your site is slow on mobile, consider optimizing images and removing unnecessary plugins that may be slowing it down.

5 Encourage and Manage Customer Reviews

Online reviews are a powerful ranking factor, especially for local SEO. Positive reviews not only improve your reputation but also influence search engine rankings.

Tip: Use reviews to identify common customer pain points or satisfaction factors, and improve your products or services based on feedback.

Connect with Us: If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are joined by special guest Ryan Griffin from Chunky Duck.

Like many of us entrepreneurs, Ryan’s journey to his current business has not been a straight line. Initially a professional baseball player, he returned to Australia ready to start his career in digital marketing. He worked for many years in a marketing agency before turning to scuba diving and juggling freelancing. As Covid hit he went all in on his own digital agency–now known as ChunkyDuck.

In today’s discussion Ryan helps us understand what SEO (Search Engine Optimisation) is, and why it’s important for every business. We also discuss the impacts AI is having on search, SEO and organic reach.

If you’d like to connect with Ryan you can find him on LinkedIn here, or head over to Chunky Duck to check out their work.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s timely episode, we take a quick dive into how to confidently deliver a price increase

to your customers.

Increasing prices can be a delicate process, but with the right approach, businesses can do it

confidently without losing customers. Here are some strategies to consider:

• Communicate Clearly and Transparently: Explain the reasons behind the price increase to your customers. Whether it's due to rising costs, improved quality, or added features, transparency helps customers understand and accept the change.
• Highlight Added Value: Emphasize any improvements or additional benefits that come with the price increase. This could include better materials, enhanced services, or new features that justify the higher cost.
• Implement Gradually: Instead of a sudden hike, consider a phased approach. Gradual increases can be less shocking to customers and give them time to adjust.
• Offer Alternatives: Provide different pricing tiers or packages. This way, customers can choose an option that fits their budget while still experiencing the value of your offerings.
• Reward Loyalty: Show appreciation to your loyal customers by offering them exclusive deals or discounts. This can help maintain their trust and loyalty even with the price increase.
• Train Your Team: Ensure your sales and customer service teams are well-prepared to handle questions and objections. Equip them with the right information to explain the value and reasons for the price increase confidently.
• Monitor Feedback: After implementing the price increase, closely monitor customer feedback and sales data. This will help you understand the impactt and make any necessary adjustments.

By following these strategies, businesses can increase their prices confidently while maintaining customer satisfaction and loyalty.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s timely episode, we briefly chat about the impact of the Black Friday Sales and 5 tips for any business owner thinking about offering a discount or having a sale.

Offering discounts can be a great way to attract customers and boost sales, but it's important to approach it strategically. Here are five key considerations for businesses planning to offer discounts on their products and services:

• Understand Your Profit Margins: Before offering any discount, ensure you know your profit margins. Discounts can significantly reduce your profit per sale, so it's crucial to calculate how much of a discount you can afford to offer without harming your bottom line.
• Target the Right Audience: Not all customers are motivated by discounts. Tailor your discount offers to specific customer segments, such as new customers, loyal customers, or those who have abandoned their carts. This targeted approach can maximize the effectiveness of your discounts.
• Set Clear Objectives: Define what you aim to achieve with your discount strategy. Whether it's clearing out old inventory, attracting new customers, or increasing sales during a slow period, having clear goals will help you design more effective discount campaigns.
• Avoid Over-Discounting: Frequent discounts can lead to customers expecting lower prices and waiting for sales, which can devalue your brand and reduce perceived product quality. Use discounts sparingly to maintain a balance between attracting customers and preserving your brand's value.
• Monitor and Analyse Results: Track the performance of your discount campaigns to understand their impact on sales, customer behaviour, and overall profitability. Use this data to refine your strategies and make informed decisions about future discounts.

By considering these factors, businesses can use discounts effectively to drive sales and enhance customer loyalty without compromising their profitability or brand value.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are joined by special guest Lexi Smith from Money Vine.

After a decade as a financial adviser, Lexi hung up her heels to focus on helping other mums (and their partners) get on top of their finances, rather than simply making the wealthy, wealthier. She works with individual and business owners to better manage their money to achieve their goals.

In this episode, we talk to Lexi about what exactly a financial coach is, and how they can help you, and importantly what the difference is between a financial coach, a financial advisor and a financial counsellor to help you determine which is the right support for you and your business.

If you’d like to connect with Lexi her website is here: https://moneyvine.com.au/

Her Instagram handle is @moneyvine.au and you can find her on LinkedIn here: https://www.linkedin.com/in/lexi-smith-moneyvine/

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we arerevisiting something we touched on in Episode 21 – Google Reviews.

In that episode we were looking at 5 low cost ways to attract new customers, and we touched on the value of Google Reviews.

Today we’re diving deeper into what they are, and why they are good to do.

Specifically we look at:

-How Google Reviews help your SEO;

-Why other customers want to read them;

-How you can improve business when reviews aren’t 5 stars;

-How they are effective in generating new business.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are discussing the fast-approaching Christmas period, when many businesses will close down.

There are many things you need to do to prepare your business for this period, including when it comes to your team.

Many business owners are unaware that the Modern Awards recently changed – impacting the rules around forced leave and leave without pay over the Christmas period.

In this episode we discuss these new rules, and what business owners can and can’t do, the things you need to do to prepare your team for the close down period, and some other considerations to prepare your business for the Christmas close down period.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here: https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.

Welcome to this weeks’ episode of The Australian Small Business Show!

In today’s episode we are discussing 5 low cost ways to acquire new customers.

Let’s face it, none of us love having to throw buckets of money on paid ads of any sort, and sometimes we simply don’t have the budget. Whether you’re actively paying for advertising or marketing, or tightening the purse strings, these strategies are all effective.

The strategies we discuss today are:

1. Asking for and seeking referrals;
2. Getting and using reviews and testimonials;
3. Using social media organically and authentically;
4. Loyalty systems;
5. Partnerships and networks.

Connect with Us:

If you're an Australian Small Business Owner, we'd love to connect with you on socials. You can give our Facebook Page a like here: https://www.facebook.com/theaustraliansmallbusinessshow

Or follow us on Instagram here:

https://www.instagram.com/aussmallbizshow/

* Disclaimer: The information shared on The Australian Small Business Show is general in nature and does not constitute professional advice, legal or otherwise. We recommend consulting with your advisors on your specific circumstances.