In this episode, Greg Glynn talks one-on-one with Erin Reeves, former Division 1 college tennis player and head coach of the women's tennis team at Colby College.

Erin shares her insights and experiences with athletes and parents who are wondering about the recruiting process.

In this episode:

• How long your tennis college recruiting video should be
• What to write in an email to college coaches
• What not to do during the recruiting process
• Advice for young tennis players and their parents about the college recruiting process
• Erin's thoughts on the growth of women's sports

Show links:

Colby College

Erin Reeves bio

Colby College women's tennis on Instagram

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with PWHL agent Krista Kerth to answer questions for female hockey players who are looking to play in the PWHL.

As a PWHL agent, Krista represents more than 25 women’s hockey players who are paving the way for the future generation of young girls. She is currently working with some of the top talent in the league, including Ella Shelton, Jincy Roese, Britta, Curl, Abbey Levy, Emily Brown, Lexie Adzija and more. Krista is proud to support these women who are living out their dreams representing who they truly are; passionate, talented, unique, and beautiful individuals. In this episode: - The growth of the PWHL, including where it started, how it's evolved, where it's going and upcoming expansion.

- How Krista does things differently than traditional professional sports agents.

- How NIL and personal branding can help female athletes during and after their hockey career.

- Getting ready for the runway, what you should be doing to prepare yourself for the PWHL draft.

- Greg and Krista talk about the passion they share for women's sports, including Pliable's #MissionE50, an initiative to always represent more than 50% female athletes.

Show links:

loraathletes.com

danbrands.company/

instagram.com/loraathletes/

instagram.com/danbrands.company/

PliableMarketing.com/e50

Margot Norehad

List of Pliable athletes

Contact information

Krista Kerth, PWHL agent

Krista@loraathletes.com

Greg Glynn, Founder & CEO of Pliable

PliableMarketing@gmail.com

Greg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries.

Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results.

Before founding VGP, Dana amassed extensive experience in various executive roles, where he honed his skills in strategic planning, multicultural marketing, and team leadership. Notably recognized for his innovative approach, Dana received the prestigious P&G Triple Crown Award, highlighting his exceptional leadership and impact on business growth.

In this episode:

• Dana shares his experiences with start-up businesses and large corporations
• Why businesses should add name, image and likeness partnerships with athletes to their marketing strategy.
• Greg and Dana share some of the keys for why NIL can be effective to reach the exact target audiences for any size business.

More about Value Growth Partners:

www.valugrowthpartners.com

@valugrowthpartners

Email Dana Ammons

dana@valugrowthpartners.com

More about Pliable:

www.pliablemarketing.com

@PliableMktg

Email Greg Glynn

PliableMarketing@gmail.com