In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with PWHL agent Krista Kerth to answer questions for female hockey players who are looking to play in the PWHL.

As a PWHL agent, Krista represents more than 25 women’s hockey players who are paving the way for the future generation of young girls. She is currently working with some of the top talent in the league, including Ella Shelton, Jincy Roese, Britta, Curl, Abbey Levy, Emily Brown, Lexie Adzija and more. Krista is proud to support these women who are living out their dreams representing who they truly are; passionate, talented, unique, and beautiful individuals. In this episode: - The growth of the PWHL, including where it started, how it's evolved, where it's going and upcoming expansion.

- How Krista does things differently than traditional professional sports agents.

- How NIL and personal branding can help female athletes during and after their hockey career.

- Getting ready for the runway, what you should be doing to prepare yourself for the PWHL draft.

- Greg and Krista talk about the passion they share for women's sports, including Pliable's #MissionE50, an initiative to always represent more than 50% female athletes.

Show links:

loraathletes.com

danbrands.company/

instagram.com/loraathletes/

instagram.com/danbrands.company/

PliableMarketing.com/e50

Margot Norehad

List of Pliable athletes

Contact information

Krista Kerth, PWHL agent

Krista@loraathletes.com

Greg Glynn, Founder & CEO of Pliable

PliableMarketing@gmail.com