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In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.

Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.

In the second part of this episode we cover;

• creating elevated retail experiences for the most exclusive courtside guests
• operating Lucky's Chicken t-shirt shop
• introducing the chicken bucket plushies
• going "all in"
• investing in the RFID tech "vehicle" by partnering with EXO
• uplifting the consumer experience by halving service times and doubling revenues as a result
• the wider efficiencies to the business of RFID behind the scenes too
• the new gig with Stadium Essentials

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

Send us a text

In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues.

Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens.

In the first part of this episode we cover;

• the journey from touring the world with music artists to his dream hometown job
• running a 2-team venue and the challenges that brings
• managing the team to run 200+ events a year
• working up to 2-years ahead with forecasting & planning
• the varying dynamics of US & UK sports merchandising and the fan cultural differences
• starting to build out women's-specific team collections
• the marketing power of getting product on the athlete

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson

Send us a text

In Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit.

KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products.

Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world.

In this episode we cover;

• the rise of football (soccer) jersey counterfeiting
• the reasons and success drivers behind popular 'fake' jersey websites
• the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters can
• where the profits from counterfeiting end up and the 'business' activity it's funding
• whether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing models
• the decisions which led to the development of the AI-driven tech solution, KitLegit
• how KitLegit is using AI machine-learning to help identify 'fakes'
• who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson