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In Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit.

KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products.

Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world.

In this episode we cover;

• the rise of football (soccer) jersey counterfeiting
• the reasons and success drivers behind popular 'fake' jersey websites
• the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters can
• where the profits from counterfeiting end up and the 'business' activity it's funding
• whether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing models
• the decisions which led to the development of the AI-driven tech solution, KitLegit
• how KitLegit is using AI machine-learning to help identify 'fakes'
• who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

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Host: Lee Hyde
Co-Host: Matt Hudson