Most business owners waste time on LinkedIn following advice that doesn't generate revenue. Colin Hirdman, founder of Rainmaker, reveals his proven system that builds real business relationships and drives sales without creating content or optimising profiles.

Learn Colin's three-pillar approach: authentic relationship philosophy, strategic audience building, and prospect activation through LinkedIn live streams. Discover how to make 25 daily connections with 20-25% acceptance rates, use Sales Navigator growth hacks, and convert prospects through educational live events.

Colin shares practical techniques including connection request strategies, messaging campaigns that build trust, and LinkedIn automation best practices. This system generates consistent leads and sales while avoiding the content creation trap that keeps most LinkedIn users busy but unprofitable.

Perfect for business owners, sales professionals, and entrepreneurs ready to use LinkedIn as a genuine revenue driver rather than a time-consuming social media platform.

Guest: Colin Hirdman - Founder, Rainmaker

https://rainmakergrows.com/resources

Consumer behaviour expert Shahar Boyayan reveals how artificial intelligence is fundamentally changing customer expectations and what business owners can do to adapt. From hyper-personalisation demands to the preference for AI over traditional customer service, discover the shifts happening right now in how people buy and interact with businesses.

Learn why 83% of customers prefer automated systems that solve problems quickly, how one business reduced staff from 16 to 3 using AI tools, and practical solutions starting at around £200 monthly. Shahar shares real examples of AI implementation across different industries and explains how five generations are adopting these technologies differently.

This episode covers voice AI customer service, automated follow-up systems, content creation tools, and the growing trend towards home-based services. You'll get specific tool recommendations and actionable advice for adapting your business to serve the future customer.

Perfect for business owners who want to understand changing customer behaviour and implement practical AI solutions without breaking their budget.

Guest: Shahar Boyayan - Consumer Behaviour Expert & Author

Website: proptalkie.com

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Discover how Oleksandr Buratynskiy built tTravel from atravel blog to an app with 37,000+ users without any external investment. Thisepisode reveals practical strategies for bootstrapping a tech business,managing costs effectively, and scaling sustainably.

You'll learn how to identify essential tech investmentsversus unnecessary expenses, leverage free startup credits from major cloudproviders, and implement the "sales first, product second" approachthat can make or break bootstrap ventures.

Oleksandr shares the biggest cost surprises when scaling,warning signs of tech overspending, and how open source tools can dramaticallyreduce subscription costs. Perfect for business owners looking to build or growtheir tech presence without breaking the bank.

Guest:Oleksandr Buratynskiy, Founder & CEO of tTravel

Host: Peter Banigo, Target ICT

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- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

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