In this episode of Stories from the River, Broad River Retail's CEO and host Charlie Malouf takes listeners behind the scenes at Broad River Retail to discuss a sudden and impactful development in the home furnishings industry: tariffs. Charlie reflects on the recent announcement of reciprocal tariffs, focusing particularly on the shock of a proposed 46% tariff on goods imported from Vietnam, a country where Ashley Furniture Industries (a principal supplier) has a significant manufacturing presence. He explores how these rapid changes in trade policy could disrupt pricing, demand, and overall market stability—especially given that home furnishings are often considered discretionary purchases. Charlie ties in the uncertainty of tariffs with larger economic and industry rhythms, likening the sudden shock to the COVID-19 shutdown.

Throughout the episode, Charlie emphasizes the importance of focusing on what can be controlled, even in times of external uncertainty. He encourages Memory Makers to continue showing up every day with a commitment to a premier guest experience, operational excellence, and long-term growth strategies, regardless of economic headwinds. He highlights that Broad River Retail remains committed to its goals and vision, adjusting expenses and plans only as needed without losing sight of the bigger picture. Charlie wraps up with well wishes for Easter and reminds listeners that while tariffs introduce unpredictability, the company’s core values and dedication to guests remain constant. He offers a preview of upcoming episodes and encourages everyone to maintain their focus, adaptability, and pioneering spirit in service of both their guests and the organization’s future.

Book Referenced:
The Furniture Wars: How America Lost a 50 Billion Dollar Industry by Michael Dugan - https://www.amazon.com/Furniture-Wars-America-Billion-Industry/dp/1439225109/

Links used:
https://edition.cnn.com/2025/04/13/sport/rory-mcilroy-wins-career-grand-slam-masters-spt/index.html

https://www.nbcconnecticut.com/news/national-international/fact-check-trumps-misleading-tariff-chart/3535201/

https://www.cnbc.com/2025/04/02/trump-reciprocal-tariffs-countries-chart-imports-united-states.html

This episode on YouTube: https://youtu.be/lw0aNARuVB4

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