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  • Make Your Long Story Short, Says Willie Nelson

    Make Your Long Story Short, Says Willie Nelson
    2024/12/09
    Willie Nelson shows us why getting to the point isn't just good songwriting – it's good business sense, especially when your audience's attention span is shorter than a country music chorus. John Cleese reveals why creativity loves company (as long as it's the right company) and why the Japanese might be onto something with their "juniors first" approach to meetings. LinkedIn's quiet data collection for AI training has us wondering if we should be getting premium memberships in exchange for our digital breadcrumbs. Steve conducts a cheeky experiment with fake business awards that has everyone (except one sharp-eyed Rotarian) fooled. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:30 Person This segment focusses on you, the person, because we believe business is personal.Willie Nelson's Guide to Not Wearing Out Your Welcome Drawing from his new book Energy Follows Thought: The Stories Behind My Songs, Willie Nelson shares why sometimes eight lines are better than eighty. His approach to songwriting – get the story right first, then worry about the melody – offers a fresh perspective on business communication. As Steve and David unpack Willie's philosophy, they reveal why "less is more" isn't just a cliché when you're fighting for attention in a world of information overload. The hosts explore how this meshes with their own experiences in business communication, noting that while verbose marketers might love the sound of their own voice, their audiences rarely share the enthusiasm. 07:15 Principles This segment focusses principles you can apply in your business today.John Cleese and the Art of Group Think (The Good Kind) When John Cleese talks creativity, our hosts lean in – especially when he outlines why the best ideas often come from collaboration, provided you're not sharing the room with idea-killers. David and Steve explore how this mirrors their own experiences in marketing mentorship, highlighting the value of creating spaces where people feel safe to contribute without fear of judgment. The discussion takes an intriguing turn through Japanese business culture, where letting junior staff speak first isn't just polite – it's strategic. As our hosts note, this approach might just be the antidote to the "but we've always done it this way" syndrome that plagues many businesses. 15:15 Problems This segment answers questions we've received from clients or listeners.LinkedIn's Data Harvest (Or: Why Your Professional Profile Is Training Someone Else's AI) In a revelation that had both hosts raising their eyebrows, we learn about LinkedIn's practice of using member data to train AI models. Steve and David dig into the implications, noting how European privacy laws forced a different approach across the pond while the rest of us clicked "agree" without reading the fine print. The discussion evolves into a broader examination of digital privacy and corporate transparency, with David suggesting that if companies want to use our data, maybe they should at least buy us dinner first (or at least a Premium membership). Here are the LinkedIn Scraping Opt Out Instructions, as shared by PerplexityAI: To opt out of LinkedIn using your data for AI training, follow these steps: Access your LinkedIn settings: On desktop: Click on your profile picture and select "Settings & Privacy"On mobile: Tap your profile picture and then tap "Settings" in the bottom-left corner Navigate to the "Data Privacy" sectionLook for "Data for Generative AI improvement"Toggle off the option "Use my data for training content creation AI models" 1 3 It's important to note a few key points: This setting is switched on by default for users outside the European Economic Area (EEA) and Switzerland1Opting out will prevent LinkedIn and its affiliates from using your personal data or content for future AI model training1However, opting out does not affect AI training that has already taken place using your data 1 3 For a more comprehensive opt-out, LinkedIn also provides a separate data processing objection form. However, they note that this also won't affect training that has already occurred1.Privacy advocates argue that this opt-out model is inadequate for protecting user rights, suggesting that companies should instead use an opt-in model for consent to use personal data for AI training.Remember, if you're in the EU, EEA, or Switzerland, LinkedIn is not currently using your data to train content-generating AI models due to stricter privacy regulations in these regions. 2 3 20:30 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past.The Great Awards Game From the nostalgic world of "As Seen on TV" badges to today's proliferation of business awards, Steve and David create a traffic light system for credential credibility. The segment culminates in Steve's mischievous experiment with a completely fabricated award that garnered genuine ...
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    35 分
  • Are You Ready To Walk The Line?

    Are You Ready To Walk The Line?
    2024/11/25
    In this episode of Talking About Marketing, we explore the delicate balance between staying true to yourself and navigating external expectations. We begin with Johnny Cash’s iconic song Man in Black, delving into how moments of clarity can redefine purpose, both in life and in business. Next, we discuss the concept of altruism, inspired by filmmaker Penny Lane’s bold decision to donate a kidney to a stranger, examining the tension between genuine acts of goodness and societal scepticism. Our problem segment highlights the dangers of spreading unchecked memes, urging us to verify before sharing in the fast-paced world of social media. Finally, we tackle the evolving sensitivities around language and metaphor, pondering how intent and context shape how expressions are received. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.The Mirror Audit: Lessons from Johnny Cash on Authenticity in Life and Work In this segment, Steve and David delve into the power of authenticity, inspired by Johnny Cash’s iconic song Man in Black. The discussion begins with an anecdote about Johnny Cash’s struggle to reconcile public expectations with his true self, culminating in the creation of a song that not only defined his legacy but also served as his personal manifesto, as explained in the book, Johnny Cash: The Life In Lyrics. The conversation reveals that Cash wrote Man in Black in just three hours during a moment of clarity, illustrating the creative power that can emerge when one embraces their true identity. Steve and David reflect on how society often pressures individuals to conform, especially after achieving success. They highlight the courage it takes to resist this pressure, as seen in Cash’s decision to remain true to himself despite external demands. The discussion broadens to explore how this principle applies to everyday life and professional settings. Drawing from personal insights and teaching experience, David emphasises the importance of being a consistent, authentic version of oneself, rather than attempting to fabricate a professional persona. They suggest conducting a "mirror audit" to assess whether one’s behaviour aligns with their true self while balancing the nuances required in different social or professional contexts. Ultimately, they celebrate the value of individuality, noting that it not only leads to greater personal satisfaction but also makes a person more memorable and impactful. 13:00 Principles This segment focusses principles you can apply in your business today.Do-Gooder Derogation: The Double-Edged Sword of Altruism and Social Media In this segment, Steve and David explore the thought-provoking concept of "do-gooder derogation," a term introduced by filmmaker Penny Lane in her reflections on altruism on one of Steve's favourite podcasts, Econtalk. Lane, who documented her personal experience of donating a kidney to a stranger, provides insights into the human tendency to disparage those who take morally courageous actions. This psychological phenomenon arises as a self-protective mechanism, where observing someone’s altruism triggers feelings of inadequacy or judgment in others. Lane compares this to reactions toward vegans, who often face criticism for their lifestyle choices because they inadvertently highlight others’ shortcomings. Steve connects this idea to marketing and social media dynamics, particularly on platforms like LinkedIn, where humblebragging and self-congratulatory posts often provoke similar reactions. Together, Steve and David unpack the nuances of this behaviour, suggesting ways to approach online content with authenticity and humility. They advocate for shifting the focus from self-promotion to gratitude, learning, and acknowledging the contributions of others. By grounding personal achievements in relatable contexts and recognising the role of luck and goodwill, individuals can foster genuine connections while mitigating the negative effects of do-gooder derogation. 24:00 Problems This segment answers questions we've received from clients or listeners.The Problem with Memes: Verify Before You Amplify In this problem-focused segment, Steve and David examine the tempting but often problematic nature of memes in modern media. Steve shares his experience encountering a humorous yet false meme about Stephen King allegedly being kicked off X (formerly Twitter) for calling Elon Musk “the first lady.” Though the meme was untrue, Steve reflects on its resonance due to the grain of truth it carried about individuals who dish out criticism but cannot handle it themselves. This highlights the dual-edged nature of memes: their ability to encapsulate sentiments while risking the spread of misinformation. The discussion underscores the responsibility that comes with sharing content, particularly in an era where ...
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    35 分
  • Apropos of Nothing And Everything

    Apropos of Nothing And Everything
    2024/11/11
    Welcome to another thought-provoking episode where we dive deep into the realms of literature, personal insight, and the art of effective marketing. In the Person segment, we continue our journey through Dostoevsky’s timeless quotes, applying his reflections on self-awareness and resilience to both personal and professional contexts. Next, in the Principles segment, we explore Woody Allen’s unique approach to creativity, examining how his philosophy of ignoring critics can be applied to business and creative projects alike. Moving into the Problem segment, we take aim at overused marketing clichés and emphasise the importance of specificity, particularly for tourism copy that truly resonates with an audience. Finally, in Perspicacity, we revisit one of Australia’s most daring and celebrated lamb adverts, considering its humour, cultural nuances, and whether its message of unity would hold up in today’s climate. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:30 Person This segment focusses on you, the person, because we believe business is personal.Embracing Dostoevsky's Wisdom for Life and Business In this Person segment, Steve and David continue their journey through the profound quotes of Fyodor Dostoevsky, extracting insights that apply as much to the world of business as to our personal lives. They begin by discussing Dostoevsky's observation that "Man only likes to count his troubles. He doesn't calculate his happiness," and reflect on the human tendency to focus on negative experiences. Drawing on research about negativity bias, they discuss the power of gratitude practices, even as small as a three-point journal, to shift our perspective and enrich our lives. The conversation deepens as they explore Dostoevsky’s thoughts on self-reflection, noting the importance of being able to admit one’s own mistakes and grow from them. David emphasises that true intelligence goes beyond knowledge, involving empathy, courage, and the willingness to embrace vulnerability. Steve and David share their personal practices and challenges around self-awareness, finding meaning in even the simplest interactions and daily reflections, which can offer clarity and growth. Finally, they reflect on the power of creative work as a “medicine” for the soul, echoing Dostoevsky’s advice to find refuge in art. Whether it’s as simple as picking up a guitar or crafting a new character, creative pursuits offer a lifeline to recharge, inspire, and build resilience. Steve and David conclude with a reminder that stories, even small daily ones, are invaluable — not only for personal growth but for connecting with others. Through Dostoevsky’s words, this segment invites listeners to embrace the deeper truths within everyday experiences and apply these timeless principles in their own lives. 17:45 Principles This segment focusses principles you can apply in your business today.Pursuing Your Vision: Lessons in Courage and Creativity from Woody Allen and Tim Burton In this Principles segment, Steve and David explore the importance of following one’s creative vision, undeterred by the noise of criticism, through the lens of Woody Allen’s approach to filmmaking. Inspired by Allen’s autobiography, Apropos of Nothing, they discuss the discipline of blocking out external opinions and staying true to one's unique ideas, even when others may not fully understand or appreciate them. Allen’s career, marked by a relentless pursuit of his creative ideas regardless of critical acclaim, is seen as an example of how to cultivate resilience and artistic control in the face of outside pressures. They also touch on the advice Allen received early in his career: to listen to trusted voices but to avoid letting critics and industry gatekeepers sway his vision. Steve and David discuss how this principle applies to business, particularly in making bold decisions and pursuing projects that may not immediately resonate with others. The challenge, they suggest, is in discerning when to listen to trusted feedback and when to stay the course with a personal vision, even if that path is misunderstood by others. Bringing in another perspective, David recounts a recent BBC interview with director Tim Burton, who similarly prioritises completing his vision over appeasing external opinions. For entrepreneurs, artists, and anyone with a strong creative drive, Steve and David conclude that pursuing these "earworm" ideas is essential. When a concept or vision keeps resurfacing, it’s often a signal that it deserves attention — and that following through on it may be more fulfilling than compromising for approval. 27:30 Problems This segment answers questions we've received from clients or listeners.Avoiding the Trap of Generic Messaging: Making Your Brand Stand Out with Specificity In this Problem segment, Steve and David tackle the issue of overly generic marketing messages that ...
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    44 分
  • Hope For Cynics - From Dostoevsky With Love

    Hope For Cynics - From Dostoevsky With Love
    2024/10/28
    Welcome to this episode of Talking About Marketing, where we’re diving into some deep and sometimes challenging themes. First, in the Person segment, we find wisdom in Dostoevsky’s enduring quotes, unpacking how his views on self-awareness and authenticity resonate in our modern, often superficial world. Next, in the Principles segment, we explore Hope for Cynics by Jamil Zaki, a book that navigates the line between cynicism and trust, with takeaways on how small businesses can maintain genuine connections in an increasingly sceptical society. Moving into Problems, we tackle the trend of using AI to generate engagement on LinkedIn, questioning whether superficial comments truly foster meaningful relationships or if they’re diluting the platform’s value. Finally, in Perspicacity, we review Fiverr’s new ad campaign that boldly claims “nobody cares” if you use AI, so long as the end result delivers—raising the question of whether transparency or results really matter most in the age of AI. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.Dostoevsky on Truth and Self-Understanding In this episode's Person segment, Steve and David delve into the philosophy of Fyodor Dostoevsky, exploring some of his most powerful quotes and their relevance to both personal growth and business. From insights on self-deception to the courage required for truth-telling, they reflect on Dostoevsky’s gritty observations and how they apply in today’s world, particularly for small business owners. Steve recounts his own experiences as a theatre critic, where speaking the truth can feel more challenging—and necessary—than offering easy flattery. The conversation deepens as they discuss Dostoevsky’s assertion that many betray themselves for nothing, often due to fear or cowardice. David and Steve relate this theme to the world of small business, encouraging entrepreneurs to push through self-doubt and put their ideas out into the world, even if it feels vulnerable. They further explore the existential need to create meaning, both in life and in business, emphasizing that a lack of purpose can lead to a trapped, cynical mindset—a struggle Dostoevsky understood deeply. Dostoevsky’s musings about unseen prisons resonate with Steve and David’s discussion of modern technology, likening smartphones to "ankle bracelets" that keep us tethered to distractions and conformity. They observe how social media encourages surface-level thinking, deterring thoughtful expression and reinforcing a fearful, mob-driven culture. As they dissect these ideas, they advocate for a conscious approach to technology, urging listeners to resist the allure of passive consumption and embrace the challenge of carving out a meaningful, self-directed path. 13:45 Principles This segment focusses principles you can apply in your business today.Overcoming Cynicism in Business and Life: A New Hope for Marketing In this Principles segment, Steve and David explore insights from Hope for Cynics by Jamil Zaki, examining how cynicism impacts modern life and what small businesses can learn from it. Although Steve finds the book overly padded with anecdotes, he acknowledges Zaki’s valuable observations on the epidemic of cynicism we face today. Zaki distinguishes between ancient cynics, who were non-conformists with a belief in humanity, and modern cynics, whose outlook is shaped by mistrust and the belief that the world and people are inherently untrustworthy. This shift has infected various aspects of society, including politics and cultural discourse, leaving many feeling hopeless and isolated. To counteract cynicism, Zaki suggests embracing scepticism rather than mistrust. While cynicism assumes the worst, scepticism prompts us to seek evidence and clarity before forming opinions. David highlights how this approach can be beneficial in small business, particularly in decision-making. Rather than succumbing to fears about economic conditions or industry trends, business owners can examine evidence, assess risks, and make informed choices. By adopting this type of clear-headed, evidence-based approach, small business owners can avoid knee-jerk reactions and build a resilient, growth-oriented mindset. Zaki also stresses the importance of trust, noting that when we show trust in others, we often inspire them to act with integrity. Steve reflects on a marketing email he received from a company that leaned heavily into fearmongering by suggesting that neighbours might report each other’s financial misdeeds. He criticises this cynical approach to marketing, noting how it fosters mistrust rather than community. Instead, Steve and David advocate for marketing that encourages positive engagement and builds relationships, arguing that trust-based approaches create loyal, satisfied clients and a stronger,...
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    37 分
  • Go With Your Gut - In Praise Of Instinct

    Go With Your Gut - In Praise Of Instinct
    2024/10/15
    In this episode of Talking About Marketing, Steve and David begin by diving into the concept of the "wild creature mind" from Steve Biddulph's latest book, unpacking how our instincts and body signals often guide us before our logical brain catches up. Moving into the Principles segment, they explore how this awareness can enhance confidence in professional settings, like marketing talks or networking events, by focusing on connection over cleverness. In the Problems segment, they challenge the old adage "look after the cents and the dollars will take care of themselves," urging small business owners to step back and see the bigger picture. Finally, in Perspicacity, they dissect H&R Block's quirky tax ad, debating the balance of humour and simplicity in advertising and its relevance to bookkeeping and other industries. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:00 Person This segment focusses on you, the person, because we believe business is personal.Taming the Wild Creature Mind: Embracing Our Animal Instincts In this episode, the Person segment explores the concept of the "wild creature mind," a term from Australian psychologist Steve Biddulph's latest book, Wild Creature Mind. Steve and David discuss how we've forgotten the animalistic and instinctive side of our nature, which plays a vital role in how we experience and respond to the world. By reconnecting with these instincts, often triggered by the vagus nerve, we can better understand emotions like anxiety, stress, and even joy. These bodily signals help guide us in real-time, long before our conscious mind catches up. The segment highlights Biddulph’s findings, supported by the latest neuroscience research, which demonstrates that the right side of our brain—non-verbal and sensory—is constantly processing our surroundings. It’s not until the left side funnels these experiences into words that we make sense of them. This shift in perspective, from privileging rational thought to acknowledging physical sensations, can recalibrate how we navigate everything from personal wellbeing to professional interactions. For small business owners, the takeaway is clear: rather than relying solely on clever words or polished marketing, true connection is forged when we are fully present in our body, comfortable in our surroundings, and responsive to others. Trusting these instincts allows us to operate more effectively and authentically in both business and life. 12:00 Principles This segment focusses principles you can apply in your business today.From Wild Creatures to Bookkeepers: Connecting Emotion to Value In this episode's Principles segment, Steve reflects on a recent speaking engagement at the Polaris Centre, where he presented on the "Magic of Marketing." Despite being in a room full of strangers, Steve applied insights from Wild Creature Mind, remaining comfortable by focusing on providing genuine value rather than performing. This shift helped him stay grounded and centred, leading to meaningful connections. After the talk, two interesting questions arose, which Steve and David use to illustrate important marketing principles. The first question focused on the number of Instagram followers, highlighting the misconception that vanity metrics like follower counts are the key to success. Steve and David stress that engagement is far more important, as it indicates genuine connection and impact—essential for building trust and driving results. The second question came from a bookkeeper unsure how to make her services seem interesting. Steve's advice reframed her value: rather than focusing on the dry details of bookkeeping, she should emphasise how she lifts the emotional burden from her clients, transforming from a mundane service provider into a hero who delivers peace of mind. By understanding the emotional and physical experience of her clients, the bookkeeper can communicate her value more powerfully and effectively. 18:00 Problems This segment answers questions we've received from clients or listeners.Looking After the Future, Not Just the Cents In the Problem segment, Steve and David dive into a common business misconception: focusing too much on the small details while neglecting the bigger picture. Drawing from the old adage, "Look after the cents and the dollars will look after themselves," Steve questions whether this mindset still holds true in modern business. David firmly disagrees, explaining that focusing exclusively on the "cents"—the minor day-to-day details—can lead to missing bigger opportunities and changes in the market. David highlights that while paying attention to detail is important, it's equally critical to regularly lift your head and assess the broader business landscape. Small refinements only help if you're adjusting to the changing world around you. He argues that if you focus solely on the present, you're at risk of being unprepared for future changes, ...
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    25 分
  • Fit For Market (And Life)

    Fit For Market (And Life)
    2024/09/30
    In this episode, Steve and David dive into the power of small habits and mindset shifts that boost both personal well-being and business growth. In the "Person" segment, they share the story behind Steve's fitness journey, emphasising how physical health influences mental resilience and the importance of a supportive environment. The "Principles" segment explores how preemptive steps—whether in marketing or fitness—help navigate life's challenges and build strong foundations for future success. The "Problem" segment highlights the crucial role of accountability buddies in maintaining discipline, whether in marketing strategies or fitness routines. Finally, in "Perspicacity," they revisit the iconic Australian "Life. Be in it." campaign, discussing how its motivating spirit could be revived today with the help of AI and community encouragement. Join them for practical tips and relatable insights on creating a thriving life and business. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:40 Person This segment focusses on you, the person, because we believe business is personal.Sore But Happy – Fitness as a Foundation for Business In this week's Person segment, Steve and David dive into the journey of physical well-being and its deeper impact on business and life. A call from vocal coach Alexandra (Ali) Lopez sparks a candid discussion about the importance of balancing work with fitness. For Steve, the journey began with a routine of walking and visits to an exercise physiologist but transformed when health concerns and a recommendation from a friend, Adelaide Techguy Richard Pascoe, led him to a more regular, enjoyable gym habit at Fitness Habitat. The conversation focuses on the challenge of finding the right motivation for fitness amidst the constant demands of running a business. Steve shares his evolution from feeling duty-bound to exercise, to discovering the internal drive that makes early morning workouts an ingrained part of his week. He notes how small, consistent efforts—like holding a plank longer than before—are signs of improvement that make the journey worthwhile. David reinforces the idea that busy small business owners can benefit immensely from integrating mindful physical routines. When fitness is no longer just another task but a space to connect with the body and release the mind from work stress, it becomes a source of strength, both mentally and physically. As Steve reflects, being "sore but happy" is not just a feeling—it’s a way to live and work better. 14:15 Principles This segment focusses principles you can apply in your business today.Small Steps, Big Gains – Building Resilience in Business and Health Steve and David extend the conversation on well-being by drawing a clear parallel between physical health and business success. The key principle they explore is preemptive action—taking small, positive steps before problems escalate, whether in your personal health or business practices. Just as maintaining a fitness routine makes future challenges easier to face, proactive marketing strategies can pave the way for smoother business growth. David shares his perspective on how addressing potential issues early on—like tending to well-being or foundational business elements—requires fewer resources than tackling larger crises later. For Steve, committing to a consistent, manageable fitness routine is akin to a small business owner building a steady marketing practice: it’s about regular effort, gradual improvement, and staying the course even when the immediate payoff isn't obvious. In practical terms, they emphasise the idea of dusting yourself off when things don’t go to plan. It’s not about being perfect but about consistency and forgiving setbacks. Whether it’s skipping a workout or lagging behind on marketing tasks, the principle is the same—start again, no shame or blame, and build from small successes. 20:15 Problems This segment answers questions we've received from clients or listeners.Finding Accountability – The Power of a Buddy System Steve reflects on a problem that often hinders people from sticking to their well-being or marketing routines: lack of accountability. For him, a crucial factor in staying committed to his fitness journey was having a buddy—Richard Pascoe—by his side. This consistent social pressure helped solidify the habit in its early, fragile days and eventually led to a more self-sustained commitment. David builds on this by offering a broader principle: “Behave in a way that makes it easy to trust you.” Whether in fitness or business, fostering trust through accountability not only helps in forming good habits but strengthens bonds within your community. It's about showing up for yourself and others, building a sense of reliability and connection that becomes mutually beneficial over time. The essence of a buddy system lies in having someone to help break the ice ...
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    36 分
  • Posturefest - Just What The Doctor Ordered

    Posturefest - Just What The Doctor Ordered
    2024/09/16
    In this episode of "Talking About Marketing," titled "Posturefest - Just What The Doctor Ordered," Steve Davis and David Olney delve into the multifaceted concept of 'posture' in both professional and personal realms. They explore how adopting the right stance—whether it's trusting experts, asserting confidence in negotiations, staying vigilant against scams, or crafting compelling marketing messages—can significantly influence outcomes in business and life. Let the Expert Be the Expert: Trust in Professional Relationships Steve shares insights from Dr. Adam Sifu's appearance on the Econ Talk podcast, emphasizing the importance of mutual respect in the doctor-patient relationship. They discuss how a patient's demeanor can impact a doctor's ability to provide optimal care and draw parallels to their own consulting experiences. Key Point: Trusting experts and allowing them the space to apply their knowledge enhances the value of professional relationships. Navigating the Business Jungle: Lessons from 'Winning Through Intimidation' The conversation shifts to Robert Ringer's book Winning Through Intimidation, which challenges the notion of always being agreeable. Steve and David explore Ringer's concept of 'posture'—presenting oneself with confidence to avoid being exploited in competitive environments. Key Points: Maintaining a strong posture is crucial; reframing challenges as 'points' rather than 'problems' can help diffuse tension and keep control during negotiations. A Momentary Lapse: Lessons from Nearly Falling for a Phishing Scam Steve candidly recounts nearly falling victim to a phishing scam, highlighting that even vigilant individuals can have off moments. They stress the importance of being fully present when handling potentially fraudulent communications. Key Point: Constant vigilance is essential; always double-check emails and links before taking action to protect personal and professional information. The Art of FOMO: Critiquing Fast Food Advertising Strategies Finally, they analyse a recent McDonald's advertisement promoting three variations of the Quarter Pounder. Steve and David critique the ad's lack of focus and urgency, discussing how effective marketing should leverage novelty and the fear of missing out (FOMO) to motivate consumers. Key Point: A clear, compelling call to action with a singular focus can create stronger consumer engagement than multiple, diluted options. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:20 Person This segment focusses on you, the person, because we believe business is personal.Let the Expert Be the Expert: Trust in Professional Relationships In this segment, Steve Davis delves into insights from Dr. Adam Sifu's recent appearance on the Econ Talk podcast. Dr. Sifu reflects on the doctor-patient relationship, emphasising that while physicians hold significant responsibility, the interaction is a two-way street. He discusses how a patient's demeanor and approach can impact a doctor's ability to provide optimal care, noting that mutual respect enhances the professional's capacity to be fully present and offer their best insights. Steve and David draw parallels between Dr. Sifu's observations and their own experiences in consulting and education. They share anecdotes about clients or students who, despite seeking expert advice, attempt to assert control or showcase superiority. This dynamic can hinder the collaborative process and prevent professionals from delivering the most effective solutions. The key takeaway is the importance of trust and openness in professional relationships. By allowing experts the space to apply their knowledge without unnecessary interference, clients and patients stand to gain the most. Steve and David advocate for a balanced approach where questions and active engagement are encouraged, but ultimately, trusting the expert leads to better outcomes. 13:20 Principles This segment focusses principles you can apply in your business today.Navigating the Business Jungle: Lessons from 'Winning Through Intimidation' In this segment, Steve Davis discusses his experience reading Robert Ringer's book Winning Through Intimidation, following David Olney's recommendation. The book challenges Steve's natural inclination to be agreeable and well-liked, suggesting instead that in the competitive world of business—likened to a jungle—one must adopt a strong posture to avoid being exploited. Ringer argues that displaying any signs of weakness can make one a target in a cut-throat environment. David elaborates on Ringer's concept of "posture," highlighting how Ringer used confidence and strategic positioning to succeed in the real estate industry. They discuss tactics such as reframing "problems" as "points" during negotiations to diffuse tension and maintain control. By presenting himself as organised and unflappable—arriving in his own jet with his legal team—Ringer set the ...
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    35 分
  • It's Time To Be Present And Leave Twitter

    It's Time To Be Present And Leave Twitter
    2024/09/02
    In this episode of Talking About Marketing, Steve Davis and David Olney take us on a journey through mindfulness, the art of leadership, crafting compelling marketing messages, and the enduring power of classic political campaign strategies. The Person segment delves into the importance of mindfulness and staying present in our fast-paced world. In Principles, they explore the significance of leadership that empowers others, drawing parallels from politics to small business. The Problems segment focuses on how to craft marketing messages that truly resonate with your audience. Finally, in Perspicacity, they reflect on the timeless appeal of the "It's Time" campaign, pondering its relevance in today's political landscape. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:20 Person This segment focusses on you, the person, because we believe business is personal.Mindful Mastery: Taming the Mental Chaos in Business In the Person segment of this episode, Steve and David dive into the importance of mindfulness, particularly for small business owners who often find themselves overwhelmed by the demands of their roles. Steve shares his personal experience with the Sam Harris mindfulness app, noting how daily mindfulness exercises help him manage the constant stream of thoughts that can often feel like being in the middle of a busy Grand Central Station. The discussion highlights how mindfulness practices, such as focusing on the present moment, can help individuals manage the internal noise and distractions that arise during a typical day. David adds that through practices like yoga and playing guitar, he’s been able to create a sense of space and calmness, even in the midst of mental chaos. They both agree that being aware of one’s thoughts, without getting lost in them, is a powerful tool not just for personal well-being but also for professional effectiveness. This segment serves as a reminder that mindfulness isn't just about relaxation; it's about recognizing and managing the flood of thoughts that can derail our focus and productivity. By learning to observe these thoughts without becoming consumed by them, small business owners can maintain clarity and effectiveness in their daily lives, leading to better decision-making and less stress. It also features some thoughts by professor of psychology at the University of Miami, Dr. Amishi Jha, PhD, from her chat with Sam Harris in an episode of Making Sense, titled, The Roots of Attention. 13:20 Principles This segment focusses principles you can apply in your business today.Principled Leadership: The Art of Following to Lead Effectively In the Principles segment, Steve and David explore the concept of leadership through the lens of current political events and small business management. Steve reflects on the disappointment many felt after Joe Biden’s lackluster performance in a public debate against Donald Trump, and the subsequent relief when Kamala Harris was proposed as a more credible candidate. This political drama provides a backdrop for a deeper discussion on the qualities that make a leader truly effective. David introduces the idea that great leaders aren’t necessarily those who dominate or demand control, but those who empower others to succeed. Drawing inspiration from the pairing of Kamala Harris with Tim Walz, David emphasises the importance of valuing and trusting your team. He explains that many small business founders struggle with this, often trying to do everything themselves or demanding that tasks be done exactly their way. However, by recognising and leveraging the strengths of their team members, founders can reduce stress, improve outcomes, and foster a more positive work environment. The discussion highlights the military concept of “mission orders,” where a leader outlines the desired outcome and then trusts their team to figure out the best way to achieve it. This approach not only empowers the team but also allows the leader to focus on the bigger picture. Steve and David stress that effective leadership in small business is not about micromanaging but about clearing the path for others to do their best work. Through collaboration and trust, leaders can create a thriving environment where both the business and its people can flourish. 25:20 Problems This segment answers questions we've received from clients or listeners.Crafting Messages That Resonate: Avoiding the Pitfalls of Generic Communication In this week’s Problems segment, Steve and David delve into the recurring issue of ineffective messaging in marketing, drawing on insights from Alan Dibb’s Lean Marketing. Steve emphasises the importance of crafting a message that truly resonates with the intended audience, highlighting that many communication failures occur because businesses fail to focus on the customer rather than themselves. David adds that some of the worst marketing content he’s encountered ...
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    38 分