Talking About Marketing

著者： Auscast Network
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  • Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
    2024 Auscast Network
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あらすじ・解説

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
2024 Auscast Network
マーケティング 経済学
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エピソード
  • Make Your Long Story Short, Says Willie Nelson

    Make Your Long Story Short, Says Willie Nelson
    2024/12/09
    Willie Nelson shows us why getting to the point isn't just good songwriting – it's good business sense, especially when your audience's attention span is shorter than a country music chorus. John Cleese reveals why creativity loves company (as long as it's the right company) and why the Japanese might be onto something with their "juniors first" approach to meetings. LinkedIn's quiet data collection for AI training has us wondering if we should be getting premium memberships in exchange for our digital breadcrumbs. Steve conducts a cheeky experiment with fake business awards that has everyone (except one sharp-eyed Rotarian) fooled. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:30 Person This segment focusses on you, the person, because we believe business is personal.Willie Nelson's Guide to Not Wearing Out Your Welcome Drawing from his new book Energy Follows Thought: The Stories Behind My Songs, Willie Nelson shares why sometimes eight lines are better than eighty. His approach to songwriting – get the story right first, then worry about the melody – offers a fresh perspective on business communication. As Steve and David unpack Willie's philosophy, they reveal why "less is more" isn't just a cliché when you're fighting for attention in a world of information overload. The hosts explore how this meshes with their own experiences in business communication, noting that while verbose marketers might love the sound of their own voice, their audiences rarely share the enthusiasm. 07:15 Principles This segment focusses principles you can apply in your business today.John Cleese and the Art of Group Think (The Good Kind) When John Cleese talks creativity, our hosts lean in – especially when he outlines why the best ideas often come from collaboration, provided you're not sharing the room with idea-killers. David and Steve explore how this mirrors their own experiences in marketing mentorship, highlighting the value of creating spaces where people feel safe to contribute without fear of judgment. The discussion takes an intriguing turn through Japanese business culture, where letting junior staff speak first isn't just polite – it's strategic. As our hosts note, this approach might just be the antidote to the "but we've always done it this way" syndrome that plagues many businesses. 15:15 Problems This segment answers questions we've received from clients or listeners.LinkedIn's Data Harvest (Or: Why Your Professional Profile Is Training Someone Else's AI) In a revelation that had both hosts raising their eyebrows, we learn about LinkedIn's practice of using member data to train AI models. Steve and David dig into the implications, noting how European privacy laws forced a different approach across the pond while the rest of us clicked "agree" without reading the fine print. The discussion evolves into a broader examination of digital privacy and corporate transparency, with David suggesting that if companies want to use our data, maybe they should at least buy us dinner first (or at least a Premium membership). Here are the LinkedIn Scraping Opt Out Instructions, as shared by PerplexityAI: To opt out of LinkedIn using your data for AI training, follow these steps: Access your LinkedIn settings: On desktop: Click on your profile picture and select "Settings & Privacy"On mobile: Tap your profile picture and then tap "Settings" in the bottom-left corner Navigate to the "Data Privacy" sectionLook for "Data for Generative AI improvement"Toggle off the option "Use my data for training content creation AI models" 1 3 It's important to note a few key points: This setting is switched on by default for users outside the European Economic Area (EEA) and Switzerland1Opting out will prevent LinkedIn and its affiliates from using your personal data or content for future AI model training1However, opting out does not affect AI training that has already taken place using your data 1 3 For a more comprehensive opt-out, LinkedIn also provides a separate data processing objection form. However, they note that this also won't affect training that has already occurred1.Privacy advocates argue that this opt-out model is inadequate for protecting user rights, suggesting that companies should instead use an opt-in model for consent to use personal data for AI training.Remember, if you're in the EU, EEA, or Switzerland, LinkedIn is not currently using your data to train content-generating AI models due to stricter privacy regulations in these regions. 2 3 20:30 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past.The Great Awards Game From the nostalgic world of "As Seen on TV" badges to today's proliferation of business awards, Steve and David create a traffic light system for credential credibility. The segment culminates in Steve's mischievous experiment with a completely fabricated award that garnered genuine ...
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    35 分
  • Are You Ready To Walk The Line?

    Are You Ready To Walk The Line?
    2024/11/25
    In this episode of Talking About Marketing, we explore the delicate balance between staying true to yourself and navigating external expectations. We begin with Johnny Cash’s iconic song Man in Black, delving into how moments of clarity can redefine purpose, both in life and in business. Next, we discuss the concept of altruism, inspired by filmmaker Penny Lane’s bold decision to donate a kidney to a stranger, examining the tension between genuine acts of goodness and societal scepticism. Our problem segment highlights the dangers of spreading unchecked memes, urging us to verify before sharing in the fast-paced world of social media. Finally, we tackle the evolving sensitivities around language and metaphor, pondering how intent and context shape how expressions are received. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.The Mirror Audit: Lessons from Johnny Cash on Authenticity in Life and Work In this segment, Steve and David delve into the power of authenticity, inspired by Johnny Cash’s iconic song Man in Black. The discussion begins with an anecdote about Johnny Cash’s struggle to reconcile public expectations with his true self, culminating in the creation of a song that not only defined his legacy but also served as his personal manifesto, as explained in the book, Johnny Cash: The Life In Lyrics. The conversation reveals that Cash wrote Man in Black in just three hours during a moment of clarity, illustrating the creative power that can emerge when one embraces their true identity. Steve and David reflect on how society often pressures individuals to conform, especially after achieving success. They highlight the courage it takes to resist this pressure, as seen in Cash’s decision to remain true to himself despite external demands. The discussion broadens to explore how this principle applies to everyday life and professional settings. Drawing from personal insights and teaching experience, David emphasises the importance of being a consistent, authentic version of oneself, rather than attempting to fabricate a professional persona. They suggest conducting a "mirror audit" to assess whether one’s behaviour aligns with their true self while balancing the nuances required in different social or professional contexts. Ultimately, they celebrate the value of individuality, noting that it not only leads to greater personal satisfaction but also makes a person more memorable and impactful. 13:00 Principles This segment focusses principles you can apply in your business today.Do-Gooder Derogation: The Double-Edged Sword of Altruism and Social Media In this segment, Steve and David explore the thought-provoking concept of "do-gooder derogation," a term introduced by filmmaker Penny Lane in her reflections on altruism on one of Steve's favourite podcasts, Econtalk. Lane, who documented her personal experience of donating a kidney to a stranger, provides insights into the human tendency to disparage those who take morally courageous actions. This psychological phenomenon arises as a self-protective mechanism, where observing someone’s altruism triggers feelings of inadequacy or judgment in others. Lane compares this to reactions toward vegans, who often face criticism for their lifestyle choices because they inadvertently highlight others’ shortcomings. Steve connects this idea to marketing and social media dynamics, particularly on platforms like LinkedIn, where humblebragging and self-congratulatory posts often provoke similar reactions. Together, Steve and David unpack the nuances of this behaviour, suggesting ways to approach online content with authenticity and humility. They advocate for shifting the focus from self-promotion to gratitude, learning, and acknowledging the contributions of others. By grounding personal achievements in relatable contexts and recognising the role of luck and goodwill, individuals can foster genuine connections while mitigating the negative effects of do-gooder derogation. 24:00 Problems This segment answers questions we've received from clients or listeners.The Problem with Memes: Verify Before You Amplify In this problem-focused segment, Steve and David examine the tempting but often problematic nature of memes in modern media. Steve shares his experience encountering a humorous yet false meme about Stephen King allegedly being kicked off X (formerly Twitter) for calling Elon Musk “the first lady.” Though the meme was untrue, Steve reflects on its resonance due to the grain of truth it carried about individuals who dish out criticism but cannot handle it themselves. This highlights the dual-edged nature of memes: their ability to encapsulate sentiments while risking the spread of misinformation. The discussion underscores the responsibility that comes with sharing content, particularly in an era where ...
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    35 分
  • Apropos of Nothing And Everything

    Apropos of Nothing And Everything
    2024/11/11
    Welcome to another thought-provoking episode where we dive deep into the realms of literature, personal insight, and the art of effective marketing. In the Person segment, we continue our journey through Dostoevsky’s timeless quotes, applying his reflections on self-awareness and resilience to both personal and professional contexts. Next, in the Principles segment, we explore Woody Allen’s unique approach to creativity, examining how his philosophy of ignoring critics can be applied to business and creative projects alike. Moving into the Problem segment, we take aim at overused marketing clichés and emphasise the importance of specificity, particularly for tourism copy that truly resonates with an audience. Finally, in Perspicacity, we revisit one of Australia’s most daring and celebrated lamb adverts, considering its humour, cultural nuances, and whether its message of unity would hold up in today’s climate. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:30 Person This segment focusses on you, the person, because we believe business is personal.Embracing Dostoevsky's Wisdom for Life and Business In this Person segment, Steve and David continue their journey through the profound quotes of Fyodor Dostoevsky, extracting insights that apply as much to the world of business as to our personal lives. They begin by discussing Dostoevsky's observation that "Man only likes to count his troubles. He doesn't calculate his happiness," and reflect on the human tendency to focus on negative experiences. Drawing on research about negativity bias, they discuss the power of gratitude practices, even as small as a three-point journal, to shift our perspective and enrich our lives. The conversation deepens as they explore Dostoevsky’s thoughts on self-reflection, noting the importance of being able to admit one’s own mistakes and grow from them. David emphasises that true intelligence goes beyond knowledge, involving empathy, courage, and the willingness to embrace vulnerability. Steve and David share their personal practices and challenges around self-awareness, finding meaning in even the simplest interactions and daily reflections, which can offer clarity and growth. Finally, they reflect on the power of creative work as a “medicine” for the soul, echoing Dostoevsky’s advice to find refuge in art. Whether it’s as simple as picking up a guitar or crafting a new character, creative pursuits offer a lifeline to recharge, inspire, and build resilience. Steve and David conclude with a reminder that stories, even small daily ones, are invaluable — not only for personal growth but for connecting with others. Through Dostoevsky’s words, this segment invites listeners to embrace the deeper truths within everyday experiences and apply these timeless principles in their own lives. 17:45 Principles This segment focusses principles you can apply in your business today.Pursuing Your Vision: Lessons in Courage and Creativity from Woody Allen and Tim Burton In this Principles segment, Steve and David explore the importance of following one’s creative vision, undeterred by the noise of criticism, through the lens of Woody Allen’s approach to filmmaking. Inspired by Allen’s autobiography, Apropos of Nothing, they discuss the discipline of blocking out external opinions and staying true to one's unique ideas, even when others may not fully understand or appreciate them. Allen’s career, marked by a relentless pursuit of his creative ideas regardless of critical acclaim, is seen as an example of how to cultivate resilience and artistic control in the face of outside pressures. They also touch on the advice Allen received early in his career: to listen to trusted voices but to avoid letting critics and industry gatekeepers sway his vision. Steve and David discuss how this principle applies to business, particularly in making bold decisions and pursuing projects that may not immediately resonate with others. The challenge, they suggest, is in discerning when to listen to trusted feedback and when to stay the course with a personal vision, even if that path is misunderstood by others. Bringing in another perspective, David recounts a recent BBC interview with director Tim Burton, who similarly prioritises completing his vision over appeasing external opinions. For entrepreneurs, artists, and anyone with a strong creative drive, Steve and David conclude that pursuing these "earworm" ideas is essential. When a concept or vision keeps resurfacing, it’s often a signal that it deserves attention — and that following through on it may be more fulfilling than compromising for approval. 27:30 Problems This segment answers questions we've received from clients or listeners.Avoiding the Trap of Generic Messaging: Making Your Brand Stand Out with Specificity In this Problem segment, Steve and David tackle the issue of overly generic marketing messages that ...
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    44 分

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