Welcome to the very first episode of Pyvot Point - your AI-generated audio sidekick for cutting through the digital chaos.

In this debut deep dive, we’re not just talking SEO…we’re talking SEO 2.0 (or maybe even 5.0?). Forget everything you thought you knew about keywords and backlinks. 2025’s search landscape has been completely reshaped by AI, zero-click searches, Google’s SGE, and a tidal wave of AI-generated content.

We break down:

• What Google’s Search Generative Experience (SGE) is and why it’s flipping the SERPs upside down
• Why zero-click searches are the new norm (and what to do about it)
• The surprising good news about AI click-through rates
• The rise of authentic, experience-rich content (spoiler: real humans still matter)
• Why chatbots like ChatGPT and Perplexity are eating search’s lunch
• And most importantly: 4 actionable tips for surviving (and thriving) in this brave new SEO world

Whether you’re a content creator, digital strategist, or just trying to keep your site visible in 2025, this one’s your essential SEO compass.

Hit play, stay sharp, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

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