Welcome to the second episode of Pyvot Point - your AI-generated audio sidekick for making sense of modern marketing (and maybe winning some budget along the way).

In this episode, we’re flipping the lens inward and tackling a classic marketer’s dilemma: How do you get your CEO to actually love your marketing spend?

Spoiler: It’s not by bragging about clicks and impressions.

We break down:

• How to ditch vanity metrics and speak the language of ROI
• The KPIs that actually matter to the C-suite (like cost per lead and marketing-generated pipeline)
• Why your CRM is secretly your best friend in proving value
• A smarter way to repurpose high-performing content across channels
• The do’s and don’ts of integrating AI without losing your strategic edge
• And how to turn seemingly tiny conversion wins into big financial impact

Whether you’re prepping for your next board meeting or just want to be taken seriously as a marketing leader, this episode is your cheat sheet for transforming marketing from “nice to have” into business-critical.

Hit play, talk numbers, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.

Welcome to the very first episode of Pyvot Point - your AI-generated audio sidekick for cutting through the digital chaos.

In this debut deep dive, we’re not just talking SEO…we’re talking SEO 2.0 (or maybe even 5.0?). Forget everything you thought you knew about keywords and backlinks. 2025’s search landscape has been completely reshaped by AI, zero-click searches, Google’s SGE, and a tidal wave of AI-generated content.

We break down:

• What Google’s Search Generative Experience (SGE) is and why it’s flipping the SERPs upside down
• Why zero-click searches are the new norm (and what to do about it)
• The surprising good news about AI click-through rates
• The rise of authentic, experience-rich content (spoiler: real humans still matter)
• Why chatbots like ChatGPT and Perplexity are eating search’s lunch
• And most importantly: 4 actionable tips for surviving (and thriving) in this brave new SEO world

Whether you’re a content creator, digital strategist, or just trying to keep your site visible in 2025, this one’s your essential SEO compass.

Hit play, stay sharp, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.