Tired of chasing fleeting sales fads?

Ryan Hanley exposes the dangerous allure of quick-fix sales strategies and reveals the power of building long-lasting, trust-based relationships.

He delves into why passionate business owners, especially creatives, often fall for superficial techniques promising instant results. Ryan dissects the desperation driving these shortcuts and underscores the enduring significance of authentic storytelling in sales.

In this episode, Ryan reveals:

• Why quick-fix sales tactics ultimately fail.
• The dangers of desperation in your business strategy.
• The irreplaceable power of storytelling in connecting with your audience.
• Practical strategies to build genuine business momentum with integrity.
• A valuable free resource: his curated list of 100 must-read books for entrepreneurs, emphasizing continuous learning and growth.

Here's why building relationships trumps quick wins:

• Studies show that businesses with strong customer relationships have a 45% higher customer lifetime value.
• Trust-based selling leads to a 70% higher closing rate compared to transactional approaches.
• Storytelling in marketing increases brand recall by up to 22 times.

Stop chasing the quick buck and start building a business with a solid foundation. Ryan provides the insights and resources you need to create sustainable sales success.

• Shortcuts lead to frustration and mistrust
• Storytelling can build client relationships and overcome doubt
• Trust isn’t about pressure

Sound Bites:

• "You might win the transaction, but you lose the relationship."
• "The cost of short term tactics is long term credibility."
• "People don't buy when they understand you. They buy when they feel you understand them."

Chapters:

00:00 Introduction
01:30 Why desperation and impatience lead to shortcuts
02:14 Longer paths build real trust.
03:57 Introducing the 100 must-read books resource
04:29 Authentic connections through storytelling
05:36 Assumptive close: selling the after, not just the ask
06:35 Let clients sell themselves through guided empathy
07:52 Building long-term trust over temporary pressure.

📌 𝗙𝗢𝗟𝗟𝗢𝗪 𝗠𝗘 𝗢𝗡:
Website: https://go.ryanhanley.com/
Course Page: https://masteroftheclose.com/
Apple: https://podcasts.apple.com/us/podcast/the-ryan-hanley-show/id1480262657
Spotify: https://open.spotify.com/show/5AZFuTiQsgS9hMQDDdtlOr?si=98432b7806534486
Instagram: https://www.instagram.com/ryan_hanley