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  • Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content

    Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content
    2024/12/15
    Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode. Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives. Social Pulse Podcast host Mike Allton asked Carmen Hill about: 🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution. 🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey. 🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness. Learn more about Carmen Hill Connect with Carmen Hill on LinkedIn Connect with Carmen Hill on Threads Resources & Brands mentioned in this episode Chill Content, LLC Learn more about Agorapulse with a free demo Content Planning Prism: A 3D framework for creating content that works Content Marketing World Convince and Convert Content Marketing Institute Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 分
  • Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations

    Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations
    2024/12/08
    Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders? These are the challenges that many B2B marketers face today, but fear not – we have just the expert to help us navigate these murky waters. Join us as we welcome Sarah Fruy, a seasoned marketing professional with a wealth of experience in influencer marketing and performance measurement. As the VP of Marketing at Rockbot and having worked at Linqia, a full-service, tech-enabled influencer marketing platform, Sarah brings a unique perspective on proving the worth of B2B thought leader collaborations. Her expertise in implementing agile marketing practices and deep understanding of marketing analytics make her the perfect guide to help us unravel the complexities of measuring influencer impact in the B2B realm. Social Pulse Podcast host Mike Allton asked Sarah Fruy about: 🧡 Beyond Vanity Metrics: Understanding which KPIs truly matter for B2B influencer marketing success. 🧡 ROI Calculation Framework: Learn a structured approach to measuring the financial impact of influencer partnerships. 🧡 Long-Term Value Assessment: Discover methods for evaluating the extended benefits of thought leader collaborations beyond immediate campaign results. Learn more about Sarah Fruy Connect with Sarah Fruy on LinkedIn Connect with Sarah Fruy on Instagram Resources & Brands mentioned in this episode Rockbot Learn more about Agorapulse with a free demo Bizible Pantheon DrupalCon Linqia Google Analytics HubSpot Marketo Meltwater Trackur Buzzsumo Hootsuite Sprout Social Site Improve Robin Dimond Partnership Impact Podcast American Influencer Council Qianna Smith Bruneteau Lia Haberman UCLA Newsletter: ICYMI by Lia Haberman Social Media Examiner Ann Handley David Shing, AKA Shingy Content Marketing World Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/influencer-impact-proving-the-worth-of-b2b-thought-leader-collaborations Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 分
  • Evolving Your Brand: Lessons from Nimble's Market Repositioning

    Evolving Your Brand: Lessons from Nimble's Market Repositioning
    2024/12/02
    Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values? That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward? Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she's not just theorizing about evolution - she's been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs. So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela's about to share some revolutionary insights that'll help your brand not just survive, but thrive in this brave new world of business. Social Pulse Podcast host Mike Allton asked Michaela Underdahl about: 🧡 Identifying Repositioning Needs: Understand how to recognize when your brand needs to evolve to meet market demands. 🧡 Strategic Rebranding Process: Learn the step-by-step approach to repositioning your brand without losing your core identity. 🧡 Overcoming Repositioning Challenges: Gain insights on how to address common obstacles in the rebranding journey. Learn more about Michaela Underdahl Connect with Michaela Underdahl on LinkedIn Resources & Brands mentioned in this episode Nimble, Inc. Learn more about Agorapulse with a free demo Social Media Marketing World Ebook: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Read.ai Firefly Otter.ai An episode: The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead with Tamsin Webster Find Your Red Thread Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/evolving-your-brand-lessons-from-nimbles-market-repositioning Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 分
  • Three Actions That Drive Small Business Marketing Success

    Three Actions That Drive Small Business Marketing Success
    2024/11/18
    Imagine for a moment that you're standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing efforts with laser-like precision? Today, we're going to discover that compass, because our guests have distilled years of experience into what they call the Digital Marketing Success Cycle for SMBs. Whether you're the captain of your SMB ship or the navigator plotting the course, this episode is for you. We're about to embark on a journey that will transform the way you approach digital marketing, making it less of a daunting expedition and more of an exciting voyage of discovery. Join us as we welcome Dave Charest, Director of Small Business Success from Constant Contact. With years of experience helping small businesses succeed online, Dave has distilled the essence of effective digital marketing into three key actions that form what they call the Digital Marketing Success Cycle for SMBs. Today, he’ll break down this cycle and show you how to implement it in your own business, no matter your current level of marketing expertise. Dave brings over a decade of experience at Constant Contact, where he's helped countless small businesses navigate the ever-changing landscape of digital marketing. His expertise in content marketing and his passion for simplifying complex concepts make him a go-to resource for SMB owners looking to level up their marketing game. He’s here to revolutionize the way you think about and execute your marketing strategies. Get ready to transform your approach and drive real success for your small business. Social Pulse Podcast host Mike Allton asked Dave Charest about: 🧡 The Success Cycle Unveiled: Understand the three critical actions that form the backbone of successful SMB digital marketing. 🧡From Theory to Practice: Learn how to implement each step of the Digital Marketing Success Cycle in your business, regardless of your industry or size. 🧡Overcoming Common Obstacles: Discover strategies to tackle the typical challenges that prevent SMBs from marketing effectively, such as time constraints and lack of confidence. Learn more about Dave Charest Connect with Dave Charest LinkedIn Resources & Brands mentioned in this episode Constant Contact Be a Marketer Podcast Learn more about Agorapulse with a free demo The Social Media Hat Canva Shopify Dave Charest Website How to Structure Your Agency to Win Using EOS with Matt Heinz Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/three-actions-that-drive-small-business-marketing-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 分
  • Bridging the Digital Divide: FinTech Marketing in a Traditional World

    Bridging the Digital Divide: FinTech Marketing in a Traditional World
    2024/11/04
    Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative expectations of organization leadership. How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing focus from traditional to digital channels? And how can you navigate the often-frustrating process of educating management about the realities of modern marketing in the digital age? These are the questions that keep many B2B marketers up at night, but fortunately, our guest today has the insights and experience to help. Join us as we welcome Camilla Odilon, a seasoned Head of Digital Marketing with a wealth of experience in the FinTech and B2B industry. Camilla has successfully navigated the complex waters of traditional management expectations and modern digital marketing realities, and she's here to share her hard-won wisdom with us. With over 12 years of experience in digital marketing and a proven track record of boosting revenue for B2B companies, Camilla brings a unique perspective to our discussion. As the founder of the "Marketing in Ireland" community, she's also a passionate advocate for diversity and inclusion in the marketing industry. Camilla's journey from learning English in Ireland to becoming a respected voice in FinTech marketing is sure to inspire and inform our listeners. Social Pulse Podcast host Mike Allton asked Camilla Odilon about: 🧡 Digital Marketing ROI: Learn effective strategies for demonstrating the value and ROI of digital marketing initiatives to traditional FinTech management. 🧡 Change Management: Discover techniques for gradually shifting your company's marketing focus from traditional to digital channels while managing resistance to change. 🧡 Data-Driven Decision Making: Explore ways to implement and advocate for data-driven marketing strategies in organizations that may be resistant to this approach. Learn more about Camilla Odilon Connect with Camilla Odilon on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo Marketing in Ireland Community Finance Fair Google Trends LinkedIn Sales Navigator Apollo LinkedIn Premium Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/bridging-the-digital-divide-fintech-marketing-in-a-traditional-world Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 分
  • Unraveling B2B Social Media: Unique Challenges, Powerful Solutions

    Unraveling B2B Social Media: Unique Challenges, Powerful Solutions
    2024/10/21
    Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with. Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today. Social Pulse Podcast host Mike Allton asked Eva Tranova about: 🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies. 🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers. 🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles. Learn more about Eva Tranova Connect with Eva Tranova on LinkedIn Resources & Brands mentioned in this episode Agorapulse Learn more about Agorapulse with a free demo Amelia Sordell Klowt Agency Mark Schaefer The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster Agorapulse TikTok Agorapulse Instagram reels Jay Baer. A Demo Video of Adobe Tool to track Social Media Trends Social Media Today Annie-Mae Hodge Matt Navarra Adam Mosseri Andrew Hutchinson Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 分
  • AI and the Modern Marketer: Navigating the Changing Job Market

    AI and the Modern Marketer: Navigating the Changing Job Market
    2024/09/26
    Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive? These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand. Pam Didner is an award-winning B2B marketing consultant, speaker, and author of multiple books on AI in marketing, including her recent works "The Modern AI Marketer in the GPT Era" and "The Modern AI Marketer: Guide to Gen AI Prompts." With over two decades of experience in global marketing leadership roles, she has been at the forefront of marketing evolution, helping countless professionals leverage AI to enhance their strategies and careers. She's here to share her insights and practical advice on how you can position yourself for success in this rapidly changing job market. Social Pulse Podcast host Mike Allton asked Pam Didner about: 🧡 AI as an Enabler: Understand how AI is augmenting marketing roles rather than replacing them, opening up new opportunities for strategic thinking and creativity. 🧡 Essential AI Skills: Identify the key AI-related skills and knowledge areas that will be crucial for marketers to develop in order to remain competitive in the job market. 🧡 Career Adaptation Strategies: Learn practical steps for evolving your marketing career to align with the AI-driven future, including continuous learning and cross-functional collaboration. Learn more about Pam Didner Connect with Pam Didner on LinkedIn Connect with Pam Didner on X Resources & Brands mentioned in this episode Pam Didner Learn more about Agorapulse with a free demo An Ebook: The Modern AI Marketer in the GPT Era An Ebook: The Modern AI Marketer: Guide to Gen AI Prompts. Paul Roetzer Susan Westwater Chris Penn Sam Altman Darryl Praill Minority Report Wharton business school Podcast: The Artificial Intelligence Show Show Notes & Transcript: https://www.agorapulse.com/blog/ai-and-the-modern-marketer-navigating-the-changing-job-market Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    38 分
  • The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead

    The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead
    2024/09/26
    Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that this common approach could actually be sabotaging your long-term success? The truth is, pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience feeling manipulated, defensive, or worse – completely tuned out. So, how can we break free from this cycle and create marketing messages that truly connect and convert? That's exactly what we're diving into today with our esteemed guest, Tamsen Webster. Known as "The Idea Whisperer," Tamsen is a renowned brand strategist, speaker, and author of "Find Your Red Thread: Make Your Big Ideas Irresistible." With her wealth of experience in helping organizations and individuals articulate their ideas effectively, Tamsen is here to challenge our preconceptions about persuasion and offer a fresh perspective on B2B marketing strategies that work. Social Pulse Podcast host Mike Allton asked Tamsen Webster about: 🧡 The Persuasion Paradox: Understand why pain-based marketing, despite its popularity, often leads to diminishing returns and potential backlash in B2B contexts. 🧡 Positive Engagement Strategies: Learn alternative approaches to persuasion that focus on building understanding, finding common ground, and creating long-term value for your audience. 🧡 Idea Articulation Techniques: Discover how to communicate your brand's value proposition in a way that resonates deeply with your audience without relying on pain points. Learn more about Tamsen Webster Connect with Tamsen Webster on LinkedIn Resources & Brands mentioned in this episode Tamsen Webster Find Your Red Thread: Make Your Big Ideas Irresistible Learn more about Agorapulse with a free demo New Ebook: Say What They Can't Unhear: The 9 Principles of Lasting Change Trashie 15Five Simon Sinek Seth Godin Dunkin Starbucks Get your Compact Case™! Message Design Institute Show Notes & Transcript: https://www.agorapulse.com/blog/the-persuasion-paradox-why-pain-based-marketing-fails-and-what-to-do-instead Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    45 分