• Social Pulse Podcast: B2B Edition

  • 著者： Mike Allton
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Social Pulse Podcast: B2B Edition

著者： Mike Allton
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  • Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
    2024-present
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
2024-present
マネジメント マーケティング 経済学
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  • Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content

    Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content
    2024/12/15
    Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode. Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives. Social Pulse Podcast host Mike Allton asked Carmen Hill about: 🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution. 🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey. 🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness. Learn more about Carmen Hill Connect with Carmen Hill on LinkedIn Connect with Carmen Hill on Threads Resources & Brands mentioned in this episode Chill Content, LLC Learn more about Agorapulse with a free demo Content Planning Prism: A 3D framework for creating content that works Content Marketing World Convince and Convert Content Marketing Institute Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 分
  • Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations

    Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations
    2024/12/08
    Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders? These are the challenges that many B2B marketers face today, but fear not – we have just the expert to help us navigate these murky waters. Join us as we welcome Sarah Fruy, a seasoned marketing professional with a wealth of experience in influencer marketing and performance measurement. As the VP of Marketing at Rockbot and having worked at Linqia, a full-service, tech-enabled influencer marketing platform, Sarah brings a unique perspective on proving the worth of B2B thought leader collaborations. Her expertise in implementing agile marketing practices and deep understanding of marketing analytics make her the perfect guide to help us unravel the complexities of measuring influencer impact in the B2B realm. Social Pulse Podcast host Mike Allton asked Sarah Fruy about: 🧡 Beyond Vanity Metrics: Understanding which KPIs truly matter for B2B influencer marketing success. 🧡 ROI Calculation Framework: Learn a structured approach to measuring the financial impact of influencer partnerships. 🧡 Long-Term Value Assessment: Discover methods for evaluating the extended benefits of thought leader collaborations beyond immediate campaign results. Learn more about Sarah Fruy Connect with Sarah Fruy on LinkedIn Connect with Sarah Fruy on Instagram Resources & Brands mentioned in this episode Rockbot Learn more about Agorapulse with a free demo Bizible Pantheon DrupalCon Linqia Google Analytics HubSpot Marketo Meltwater Trackur Buzzsumo Hootsuite Sprout Social Site Improve Robin Dimond Partnership Impact Podcast American Influencer Council Qianna Smith Bruneteau Lia Haberman UCLA Newsletter: ICYMI by Lia Haberman Social Media Examiner Ann Handley David Shing, AKA Shingy Content Marketing World Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/influencer-impact-proving-the-worth-of-b2b-thought-leader-collaborations Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    25 分
  • Evolving Your Brand: Lessons from Nimble's Market Repositioning

    Evolving Your Brand: Lessons from Nimble's Market Repositioning
    2024/12/02
    Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values? That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward? Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she's not just theorizing about evolution - she's been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs. So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela's about to share some revolutionary insights that'll help your brand not just survive, but thrive in this brave new world of business. Social Pulse Podcast host Mike Allton asked Michaela Underdahl about: 🧡 Identifying Repositioning Needs: Understand how to recognize when your brand needs to evolve to meet market demands. 🧡 Strategic Rebranding Process: Learn the step-by-step approach to repositioning your brand without losing your core identity. 🧡 Overcoming Repositioning Challenges: Gain insights on how to address common obstacles in the rebranding journey. Learn more about Michaela Underdahl Connect with Michaela Underdahl on LinkedIn Resources & Brands mentioned in this episode Nimble, Inc. Learn more about Agorapulse with a free demo Social Media Marketing World Ebook: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Read.ai Firefly Otter.ai An episode: The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead with Tamsin Webster Find Your Red Thread Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/evolving-your-brand-lessons-from-nimbles-market-repositioning Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 分

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