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Shopping Trends Unpacked: Gen Z, Unified Commerce, and AI Innovations
- 2024/12/31
- 再生時間： 28 分
- ポッドキャスト
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サマリー
あらすじ・解説
Takeaways:
- The pandemic accelerated the shift to online shopping.
- Experiential retail is becoming crucial for consumer engagement.
- AI is integral to product development and marketing strategies.
- Digital asset management enhances efficiency in marketing campaigns.
- Emerging brands are leveraging technology to compete with larger retailers.
- SEO is evolving with Gen Z's shopping habits.
- Sustainability is a key focus for consumers and brands alike.
- The role of chief AI officers is expected to grow in retail.
- Storytelling can strengthen consumer-brand relationships.
- Retailers must adapt to remain competitive in a changing market.
Chapters
00:00 Introduction to Retailistic and Anna Beller
01:07 The Impact of Store Closures on Retail
02:54 Experiential Retail: Trends and Innovations
07:27 AI in Retail: Opportunities and Challenges
10:39 The Role of Digital Asset Management
15:51 The Changing Landscape of E-commerce
18:37 SEO in AI and the Future of Online Shopping
20:45 The Importance of Innovation in Retail
23:18 Sustainability and Consumer Engagement
26:37 Looking Ahead: Events and Future Trends