Welcome to another episode of Rogue Creators! This week, we have a big announcement! We will be taking a break for Q4 as we transition to a new and improved format. In January 2022, we'll be back and better than ever. We look forward to talking with creators that have paved their own paths as photographers, videographers, designers, and more! We'll be diving into their content together to break down the stories and processes behind their creative work. We are so stoked to start this new series, and we want to know who you think we should invite to join the show! If you're a Rogue Creator, reach out on any of our social media platforms so we can hear YOUR story! See you all in January!

Are you looking to grow your podcast’s listener base? Check out this episode of Rogue Creators! Caleb Talley and Jeff Amerine joined Bryan and Loren to celebrate reaching 100,000 downloads on the Startup Junkies Podcast. Caleb and Jeff co-host the show each week and talk with founders about the stories behind the businesses we love. On this episode, they chat with Bryan and Loren about creating the Startup Junkies Podcast, preparing for interviews, maintaining relationships with guests, and much more!

Shownotes

(2:11) What are you obsessed with?

(8:07) The Creating Startup Junkies Book

(9:31) The Inception of Startup Junkie

(13:26) The Startup Junkies Podcast Origin Story

(20:30) Tips for Growing Your Podcast

(24:28) Using Your Podcast to Build Relationships and Make Connections

(30:23) 1 Million Cups

(34:51) What’s Next for Startup Junkie?

(40:24) Wrap Up

(42:00) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Caleb Talley

Jeff Amerine

Startup Junkies Podcast

The Grand Biocentric Design

The Place We Find Ourselves Podcast

Creating Startup Junkies

Quotes

“One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46)

“We decided, let’s give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren’t just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26)

“You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How’d you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53)

“[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)

Summary
In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Josh Fedie, the Founder and CEO of SalesReach. Josh is a huge advocate for integrating video into your sales strategy, and SalesReach helps you accomplish that with ease. Bryan, Loren, and Josh talk about jumping in front of the camera, providing value for your prospective customers, and why keeping it short is best. You don’t want to miss out on this value-packed episode!

Shownotes

(2:31) What are you obsessed with?

(7:21) Introducing Josh Fedie and SalesReach

(14:43) How does video close sales?

(21:48) Content creation generating leads

(29:30) Advice for integrating video

(36:20) What’s next for SalesReach?

(43:31) Wrap up

(45:41) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Josh Fedie

SalesReach

Quotes

“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)

“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)

“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)

“There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.” (35:28)

“I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.” (35:54)

Shownotes

[1:26] What are you obsessed with?

[4:20] Riverside

[7:12] SalesReach

[9:36] Transistor

[12:38] Sendible

[16:14] Descript

[18:21] Grammarly

[20:39] Rapid Fire

Links

Bryan Fittin

Loren Lewis

Rogue Creators Episode 107: Ditch Zoom. Try Riverside or Zencastr

Rogue Creators Episode 107: Mastering the Art of Sales Through Video with Josh Fedie

Riverside

SalesReach

Transistor

Sendible

Descript

Grammarly

Quotes

“Riverside is a fantastic software that has really done a lot of things. You can record 4k video. You can actually get separate audio and video tracks so your guests, so no matter what, even if the internet completely went down, it is still recording on the back end of you and your guests, so you’ll always have the interview.” (5:02)

“One of the best features [in SalesReach] is that you can record your video, but it basically saves a GIF of the video that you can use in the email, so they can actually see it’s a personalized video for them.” (8:23)

“[With Transistor], you can see the most popular episodes and 30 and 90-day download numbers, and those can be really helpful to understanding your audience and what they’re actually listening to.” (11:30)

“What Sendible does that I absolutely love is that I can load a piece of content into the platform and be able to edit based on the platform while staying in the same post.” (13:35)

“What’s really helpful about Descript is the instant transcript that we get. It identifies speakers and provides timestamps for us really fast. For our writers, this has been so helpful to be able to quickly locate information, grab quotes, grab timestamps, and just understand the full body of a podcast.” (16:57)

Shownotes

[1:47] What are you obsessed with this week?

[6:46] Using Powerpoint for design

[12:25] Advice for people trying to do their own graphic design work

[16:06] The power of fonts

[21:16] Using tools like PowerPoint while staying modern

[27:04] Nichole shares tips for business owners who are creating content

[30:56] Wrap Up

[33:15] Rapid Fire

Links

Bryan Fittin

Loren Lewis

Nichole Hamilton

Chiaroscuro Horror

Disney Native Podcast

Quotes

“You can do more complicated fonts, but if you’re going to do that, you really need to do it sparingly, and your core fonts need to be very simple.” (19:43)

“That’s the case for keeping all design simple, is that it will stand the test of time much better. If you are going to throw trendy elements into your design, into your branding, make it something that can easily change. Like don’t make your logo super trendy and then have to change your logo. You know, maybe you throw in some trendy elements that can be refreshed in a couple of years.” (20:31)

“The whole point of a presentation is communication. It’s not to be fancy. It’s not to wow people with your artistic skills... If you don’t communicate the message, it doesn’t matter how pretty it is, you have not accomplished your goal.” (22:02)

Shownotes

[1:26] What are you obsessed with?

[5:44] Make postable content

[7:28] Make your podcast stand out

[9:43] Room to experiment

[12:26] Expand your reach

[15:09] Creating a brand

[18:59] Rapid Fire

Links

Bryan Fittin

Loren Lewis

Val :’(

Forgotten City

Quotes

“If you have a video podcast, it obviously gives you way more opportunity to chop that up, make audiograms, make video clips, and do carousels and stories.” [6:49]

“There’s a lot of things that you can do with [vido podcasting] to make it interesting and to drive traffic back to your website, your blog, the audio version of your podcast, whatever you want. You just have a lot more room to experiment and try different things to see what actually connects with your audience.” [11:45]

“We have all different kinds of learning styles and ways people like to do that. The more options you provide, the larger your audience [can be], and it’s not just saying that only people who are auditory learners can listen to my podcast.” [12:57]

“When you’re able to have a visual element, you can kind of see more of the brand and you can feel more of it. For instance, it can be the way that you dress, the studio setup, you can see our slides, you can see our colors. There’s so many more elements that you can engage with.” [15:18]

Shownotes

(1:32) What are you obsessed with?

(6:06) You Need More than “Creatives” on a Creative Team

(11:17) Discipline & Creativity

(14:21) Become the Healthiest Creative You Know

Rapid Fire

Links

Bryan Fittin

Loren Lewis

Herding Tigers: Be the Leader That Creative People Need

Quotes

“As [a creative], you can kind of get in that mindset of feeling very alone, and so having somebody that can help guide you and direct you and your creative process is just a really good thought.” (6:55)

“If nothing’s written down, if nothing’s executed, that time was really wasted. It’s just putting those ideas out into the air, and then they drop, and then nothing happens.” (7:33)

“Being a creative does not mean that you completely kick discipline out the window. If you empower yourself to be a disciplined creative, you will be able to do so much more.” (11:28)

“It’s a very balanced road. We want to make sure we learn from our mistakes, but we also don’t want them to hold us back.” (20:52)