Welcome to another episode of Rogue Creators! This week, we have a big announcement! We will be taking a break for Q4 as we transition to a new and improved format. In January 2022, we'll be back and better than ever. We look forward to talking with creators that have paved their own paths as photographers, videographers, designers, and more! We'll be diving into their content together to break down the stories and processes behind their creative work. We are so stoked to start this new series, and we want to know who you think we should invite to join the show! If you're a Rogue Creator, reach out on any of our social media platforms so we can hear YOUR story! See you all in January!

Are you looking to grow your podcast’s listener base? Check out this episode of Rogue Creators! Caleb Talley and Jeff Amerine joined Bryan and Loren to celebrate reaching 100,000 downloads on the Startup Junkies Podcast. Caleb and Jeff co-host the show each week and talk with founders about the stories behind the businesses we love. On this episode, they chat with Bryan and Loren about creating the Startup Junkies Podcast, preparing for interviews, maintaining relationships with guests, and much more!

Shownotes

(2:11) What are you obsessed with?

(8:07) The Creating Startup Junkies Book

(9:31) The Inception of Startup Junkie

(13:26) The Startup Junkies Podcast Origin Story

(20:30) Tips for Growing Your Podcast

(24:28) Using Your Podcast to Build Relationships and Make Connections

(30:23) 1 Million Cups

(34:51) What’s Next for Startup Junkie?

(40:24) Wrap Up

(42:00) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Caleb Talley

Jeff Amerine

Startup Junkies Podcast

The Grand Biocentric Design

The Place We Find Ourselves Podcast

Creating Startup Junkies

Quotes

“One thing led to another because there was a need in the market for the mentoring, counseling, training, the kind of start up support stuff that we do. And now, we probably touch 1,200 entrepreneurs a year through one-on-one counseling. And in normal times we put on 250 events, and all that stuff, thanks to the hard work of Caleb and the whole crew, is now virtual.” (10:46)

“We decided, let’s give the Zoom platform a shot, as far as recording the podcast. I think that really opened it up for us where we weren’t just having local entrepreneur guests on. It gave us an opportunity to expand out and invite people that we otherwise would not have been able to invite on.” (16:26)

“You can be more conversational if you get a sense for the types of things that people are going to want to hear about. How’d you get started? How did you raise money? How do you deal with building the team? What kind of challenges do you face? That sort of stuff.” (24:53)

“[Matthew has] kind of streamlined the process for bringing [guests] on and getting them scheduled. Part of that is getting some seeds of fun facts. He’s got a questionnaire of some things to kind of pull from them that we can throw out during the podcast.” (25:32)

Summary
In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk with Josh Fedie, the Founder and CEO of SalesReach. Josh is a huge advocate for integrating video into your sales strategy, and SalesReach helps you accomplish that with ease. Bryan, Loren, and Josh talk about jumping in front of the camera, providing value for your prospective customers, and why keeping it short is best. You don’t want to miss out on this value-packed episode!

Shownotes

(2:31) What are you obsessed with?

(7:21) Introducing Josh Fedie and SalesReach

(14:43) How does video close sales?

(21:48) Content creation generating leads

(29:30) Advice for integrating video

(36:20) What’s next for SalesReach?

(43:31) Wrap up

(45:41) Rapid Fire

Links

Bryan Fittin

Loren Lewis

Josh Fedie

SalesReach

Quotes

“If you don’t feel comfortable making videos, I promise you, if you just start, you’re going to find that it’s a lot easier than you ever though it was going to be.” (16:15)

“The more deliberate you can be about explaining, here’s what I need you to do next, and here’s how easy I’ve made it to do that next thing – That’s where you’re going to really start winning and getting the responses you want.” (18:23)

“Once these other customer-facing teams are engaging with these prospects and customers, they need more help to keep bringing more value throughout.” (23:52)

“There’s so many ways to do this stuff more effectively. It’s not the tool, it’s you. You just have to be willing to be more creative in your process – and lucky for most sales professionals and other people in a customer-facing role, being creative is something that a lot of highly successful people in that space are actually good at.” (35:28)

“I think the second we start really, truly thinking about what experience am I creating around this sale for my buyer – if we really think about that, that’s when we start really, truly refining our process and getting out of the things that we did 12 months ago that were successful but aren’t anymore.” (35:54)