Rethinking Revenue

著者: Ed Porter and James Rores
  • サマリー

  • Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue experts, Ed Porter and James Rores. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.
    Copyright 2024 All rights reserved.
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あらすじ・解説

Welcome to the Rethinking Revenue podcast, where we unbox the secrets to turbocharging the profitable growth of your company. Hosted by seasoned revenue experts, Ed Porter and James Rores. Each episode features in-depth interviews with CEOs who share hard-fought lessons of success and failure, revenue leaders who are reshaping their profession, and other experts influencing the revenue go-to-market landscape. Sustaining profitable revenue growth is more than a numbers game, and more complex than simply throwing people and technology at a number. We discuss the intricacies of growing your business by helping you flex your brand and marketing muscles, build your sales stamina, and keep your customer retention in shape. Whether you’re stuck in a revenue rut or cruising toward your next milestone, tune in to retool, recharge, and rethink how you approach revenue growth.
Copyright 2024 All rights reserved.
エピソード
  • Ep. 31 | From Ideal Client to Right Sizing Pricing | Randy Gerber, Founder and Advisor at Gerber, LLC
    2024/12/15

    Ever wonder how successful entrepreneurs navigate the complex world of wealth management and business growth? In this episode, we sit down with Randy Gerber, founder and advisor at Gerber LLC, a professional service firm that exclusively advises first-generation entrepreneurs.

    Randy shares his journey from a young financial planner to the creator of a unique wealth management model tailored for business owners. He reveals how a bold decision to focus solely on first-generation entrepreneurs transformed his business and led to unexpected growth.

    Key highlights in this episode:

    • The power of niche strategies in professional services
    • Why traditional asset management models fall short for entrepreneurs
    • How aligning fee structures with client goals can drive better outcomes
    • The importance of holistic wealth management for business owners
    • Strategies for building high-value businesses

    "You have to be strategic. And that's where a lot of small businesses just don't understand strategy as a part of growth." - Randy Gerber

    Randy also introduces us to his latest venture, Founder Farm, an online community designed to support early-stage entrepreneurs. This innovative platform aims to provide a safe space for business owners to share ideas, seek advice, and grow together.

    Whether you're a seasoned business owner or just starting your entrepreneurial journey, this episode offers valuable insights on building a thriving business while effectively managing your personal wealth.

    Join us for a fascinating discussion on the intersection of entrepreneurship, wealth management, and strategic growth. And who knows? You might even pick up some insider tips on where to find the best chicken wings in Buffalo!

    Resources in the episode:

    • Find Randy on LinkedIn
    • Visit Gerber, LLC’s website to learn more about the services they provide to first generation entrepreneurs.
    • Visit Founder Farm and learn more about how they are helping to empower founders.

    About Randy Gerber

    As a first-generation entrepreneur, Randy knows first-hand that business owners need a different kind of financial advisor. Of course, entrepreneurs and business leaders need smart financial advice. But when you combine passion and drive with creative energy and a strong commitment to innovation, you're also looking for more. That’s exactly why he founded Gerber: to meet all the needs of business owners with a holistic approach that focuses on wealth creation, not just management. His passion is helping clients create the kind of businesses that make a difference in their lives and in the lives of others. It's incredibly rewarding work. Away from the office, he recharges by spending time with his family, whether taking trips to explore the world or cheering on his hometown heroes, THE Ohio State Buckeyes.

    About Gerber, LLC

    Gerber, LLC. is a professional service firm exclusively advising first generation entrepreneurs. Focused on catering to the specific needs of business owners, our team works to help entrepreneurs reach their life, business, and wealth goals. Because we’ve worked with hundreds of entrepreneurs just like you, we know how to identify and navigate issues that haven’t happened yet. Rather than treating the symptoms, we identify and solve the root issue.

    We understand the entrepreneurial journey. The Gerber Gateway, our four-phase process, gives you the clarity needed to grow at every stage. We can help you become a better leader in your business, lead a richer life with your family, and take time for the things that matter most to you.

    We have an extensive network of experts experienced in dealing with the unique challenges of the first-generation entrepreneur. Whether your need is business or personal, we will connect you with the right people.

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    47 分
  • Ep. 30 | Human Centered Design and Succession Planning | Lacey Picazo, Founder and CEO of ZoCo Design
    2024/12/01
    How can you ensure your business survives and thrives without being solely reliant on you? This is one of the guiding initiatives from this week’s guest, who is spending a lot of time, and money, on ensuring the future success without her in the drivers seat. This week’s guest is Lacey Picazo, Founder and CEO of ZoCo Design, a product design and user research agency in Columbus, Ohio. With a background in design and human factors, Lacey is passionate about creating technology that is truly human-centered. Her expertise lies in understanding user behavior and crafting experiences that drive meaningful change. With over a decade of experience, Lacey’s approach to entrepreneurship and business growth is rooted in a deep understanding of people and their needs. Through her work, she emphasizes the importance of psychology in influencing user behavior, challenging the status quo of tech development. Lacey's unique insights into human-centered design and entrepreneurship make her a valuable voice in rethinking revenue and building sustainable businesses. Key highlights in this episode: Human-centered design fueling technology success.Business survival in the absence of the founder(s).Secure your entrepreneurial legacy with strategic succession planning.The powerful impact of design on user behavior.Work-life balance as an entrepreneur. I think the biggest piece of advice I would give is to build the company you actually want, which sounds trite, but I have so many founder friends who have not been able to do that…. Being really clear on your motivations for building a company is essential, especially before taking investment from any VC, PE or otherwise. That changes the incentives on how you must build the company. - Lacey Picazo Human-Centered Design in Technology Human-centered design is crucial in technology to create products that truly address user needs and behavior. Understanding user motivations and preferences is essential for developing impactful and successful technology solutions. By focusing on the human element, entrepreneurs can create products that drive behavior change and offer meaningful value to users. This process goes far beyond just a simple list of requirements and then “code to the road.” Founder-Independent Business Growth Building a business that is not solely reliant on the founder's presence is crucial for long-term success. Entrepreneurs must prioritize creating a sustainable business model that can thrive even without their direct involvement. This occurs throughout several milestones in a business…the first salesperson, additional service delivery team members, the first leader, the executive team, and of course, the replacing CEO. Resources in this episode: Find Lacey on LinkedInVisit ZoCo's website to learn more about their services, their team, and to signup for their company updates. About Lacey Picazo Lacey is the CEO of ZoCo, the UX agency built for healthcare. Since 2013, ZoCo has built a reputation as the preferred partner for healthcare product teams—uncovering powerful care delivery insights, focusing product priorities through actionable user research, and putting those insights to action by designing behavior-shifting experiences. Lacey has been honored as a NAWBO 2021 Visionary, as a member of Columbus CEO’s inaugural ‘Future 50’ class, Business First’s ‘Forty Under 40’, Smart Business’s ‘Smart 50,’ the C-Suite Awards, and BizTech Awards ‘Outstanding Woman in Technology.’ Lacey founded ZoCo on the belief that design has the power to create meaningful change and advance the human condition. With this as a guide, she has served the Mid-Ohio Foodbank as the CX board co-chair, Innovate Ohio on the Citizen Interactions Board, Columbus Society of Communicating Arts as a President and board member, and the Modern College of Design as an advisory council member. She is also a member of Invision’s international Design Leadership Forum. About ZoCo Design Healthcare is complex, and building successful products in this space is challenging. We're committed to visionary leaders and builders who are trying to improve it. Whether designing a digital tool for pharmacists or mapping an ideal service journey across patients, providers, and payers—our focus is on translating an understanding of people into confident decisions and powerful design. We believe great UX simplifies complexity and informs strategy. Whether you're making product decisions to meet your revenue goals or striving to improve patient outcomes, ZoCo helps you prioritize, focusing on actionable user research. ZoCo’s services include user research, product and experience design, and UX maturity consultation. ZoCo Design has been recognized on lists such as the Inc. 5000, international Webby awards, Inc. Best Workplaces, and as the #1 design studio in Columbus by Columbus CEO.
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    46 分
  • Ep. 29 | From Gut Feeling to Data Driven | Roee Hartuv, Head of Revenue Architecture Practice at Winning by Design
    47 分

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