『Real Story on Martech』のカバーアート

Real Story on Martech

Real Story on Martech

著者： Tony Byrne and Jarrod Gingras
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 This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.

If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.

Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

Real Story Group マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • Martech Selection: The Good, the Bad, and the Ugly

    Martech Selection: The Good, the Bad, and the Ugly
    2025/04/28
    Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good” practices that lead to successful outcomes, the “bad” habits that derail teams, and the truly “ugly” missteps that can doom a project before implementation even begins. From building a solid business case and conducting test-based evaluations to avoiding bloated spreadsheets and vendor manipulation, this episode is packed with real-world examples, practical tips, and expert insights.

    In this episode:
    • Introduction to MarTech Platform Selection
    • The Good: Successful Technology Selections
    • The Bad: Common Pitfalls in Selection
    • The Ugly: Worst Case Scenarios
    • Conclusion and Next Steps

    For additional information, visit realstorygroup.com
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    40 分
  • The Future is Legless: A New Martech Paradigm

    The Future is Legless: A New Martech Paradigm
    2025/04/24
    Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative concept of “legless” architecture—a strategic shift that goes beyond decoupling content from channels to redefining the foundation of your entire Martech stack. They break down how enterprises are moving from bloated, channel-specific tools to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. In this episode, learn what it takes to build a future-ready stack.

    In this episode:
    • The Shift from Headless to Legless in MarTech
    • Understanding the Legless Architecture
    • Building the Foundation: Content, Data, and Decisions
    • The Future of MarTech: Embracing AI and Omnichannel Strategies

    For additional information, visit realstorygroup.com
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    29 分
  • Vendor Bullying: What It Is and How to Stop It

    Vendor Bullying: What It Is and How to Stop It
    2025/04/24
    In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Drawing from over two decades of experience, they unpack the high-pressure tactics some vendors use—from fear-based sales and contract traps to backchanneling and undermining decision-makers. Through real-world examples and actionable advice, Jarrod and Tony explore how buyers can recognize bullying behavior, stand their ground, and make smarter, more empowered technology decisions. Whether you're deep in vendor selection or managing an existing martech stack, this episode arms you with tools to protect your team and your budget.

    In this episode:
    • Introduction to Vendor Bullying in MarTech
    • Defining Vendor Bullying
    • The Sales Process and Vendor Tactics
    • The Impact of Vendor Bullying
    • Recognizing Common Bullying Tactics
    • Strategies to Combat Vendor Bullying
    • Conclusion and Call to Action

    For additional information, visit realstorygroup.com
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    33 分

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